Irish retailer marks major US milestone with Manhattan opening on Herald Square, aimed at commuters, tourists and local shoppers.<\/p>\n
Penneys owners Primark<\/a> has opened a landmark flagship store at Herald Square in Manhattan, marking a significant step in the Irish fashion retailer\u2019s expansion across the United States.<\/p>\n The new store, located in the heart of the city\u2019s Penn District, spans more than 54,000 square feet of retail space and is Primark\u2019s eleventh location in New York State.<\/p>\n \u201cOur flagship at Herald Square is a defining moment for Primark\u2019s US growth story\u201d<\/p>\n The opening brings the retailer directly into one of the world\u2019s busiest shopping districts, serving a mix of daily commuters, international tourists and local residents.<\/p>\n Primark first entered the US market in 2015 with a store in Downtown Crossing in Boston. Since then, the company has steadily expanded its footprint and now operates 40 stores across 13 states. Recent openings include locations in Miami, Florida, Grapevine, Katy and Hurst in Texas, and Gurnee, Illinois.<\/p>\n Sharing the Penneys magic<\/p>\n Kevin Tulip, President of Primark US, said the Herald Square opening represents an important milestone for the business.<\/p>\n \u201cOur flagship at Herald Square is a defining moment for Primark\u2019s US growth story,\u201d he said. \u201cNew York is a city where trends are born and where style is worn with unstoppable confidence. Great style should not come with an impossible price tag, and that is where Primark comes in. From quality styles to value prices, we are inviting every NYC shopper to our Manhattan doorstep as we open our doors in the epicenter of American fashion.\u201d<\/p>\n The flagship offers Primark\u2019s full clothing and accessories range for women, men and children, alongside everyday essentials, gifts and travel items. Pricing remains central to the brand\u2019s proposition, with women\u2019s denim starting at $12, men\u2019s T-shirts at $5, and children\u2019s sweatshirts priced at $8. The retailer says these price points allow families to outfit each member for less than $50.<\/p>\n Primark marked the opening with a full-day celebration at Herald Square. The store launched with a ribbon-cutting ceremony, followed by an outdoor block party featuring food from New York favorites including Liberty Bagels, Sigmund\u2019s Pretzels and NYC Kettle Corn.<\/p>\n Entertainment for attendees included live performances by Fusion Fighters, blending Irish step dancing with hip-hop. The performances reflected Primark\u2019s Irish roots while connecting with the cultural energy of New York.<\/p>\n Bank of Ireland is welcoming new customers every day \u2013 funding investments, working capital and expansions across multiple sectors. To learn more,\u00a0click here<\/a><\/p>\n For support in challenging times,\u00a0click here<\/a><\/p>\n Listen to the ThinkBusiness Podcast for business insights and inspiration. All episodes are\u00a0here<\/a>. You can also listen to the Podcast on:<\/p>\n