{"id":228351,"date":"2026-05-12T10:29:20","date_gmt":"2026-05-12T10:29:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/228351\/"},"modified":"2026-05-12T10:29:20","modified_gmt":"2026-05-12T10:29:20","slug":"primark-opens-flagship-us-store-in-manhattan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/228351\/","title":{"rendered":"Primark opens flagship US store in Manhattan"},"content":{"rendered":"<p>Fast fashion retailer Primark has opened the doors of its flagship 54,000 square foot store in Midtown Manhattan, taking the total number of US stores to 40.<\/p>\n<p>The store\u2019s Herald Square location is positioned to capture high commuter and tourist footfall, the retailer said.<\/p>\n<p>The launch day featured several events to celebrate the opening of the flagship store, including a ribbon cutting, giveaways for those first in line and a \u201cblock party\u201d featuring live music, photo opportunities and food.<\/p>\n<p>\u201cThis is a landmark moment for Primark in the United States as we open our incredible new flagship at the epicentre of American fashion,\u201d said Kevin Tulip, president of Primark US.<\/p>\n<p>\u201cThe excitement and buzz around the brand is already building across Manhattan \u2013 from busy stores in the surrounding boroughs, to lines stretching blocks at our pop-up Primark Studio in NoHo, we&#8217;re expecting strong demand from New Yorkers and tourists for the store. This is our biggest US opportunity yet\u201d.<\/p>\n<p>Primark opened its first US store in 2015, and now has 39 others across the country. Most recently, the brand opened a store in Hurst, Texas, on 30 April.<\/p>\n<p>Last week, Primark <a href=\"https:\/\/retail-systems.com\/rs\/Primark_To_Invest_85m_In_Store_Upgrades_Across_Spain_And_Portugal.php\" rel=\"nofollow noopener\" target=\"_blank\">announced plans <\/a>to invest more than \u20ac85 million across Spain and Portugal to expand and upgrade its stores across the countries.<\/p>\n<p>Primark said the investment programme combines new store openings with a series of refurbishments designed to modernise existing locations and improve the in-store shopping experience.<\/p>\n<p>Last month, Primark\u2019s owner, Associated British Foods, announced its intention to split Primark [IH1.1]from the rest of the company following an in-depth review, which it said would bring benefits to both parties and increase their accountability to shareholders.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Fast fashion retailer Primark has opened the doors of its flagship 54,000 square foot store in Midtown Manhattan,&hellip;\n","protected":false},"author":2,"featured_media":228352,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[89666,89667,75,84,83,3412,9,24,63,25416,89665],"class_list":["post-228351","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-associated-british-foods","tag-kevin-tulip","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-midtown-manhattan","tag-new-york","tag-new-york-city","tag-nyc","tag-primark","tag-primark-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/228351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=228351"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/228351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/228352"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=228351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=228351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=228351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}