{"id":229137,"date":"2026-05-12T21:59:14","date_gmt":"2026-05-12T21:59:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/229137\/"},"modified":"2026-05-12T21:59:14","modified_gmt":"2026-05-12T21:59:14","slug":"middleborough-dairy-queen-sells-for-more-than-4-million","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/229137\/","title":{"rendered":"Middleborough Dairy Queen sells for more than $4 million"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t<a class=\"a-term a-term--primary\" href=\"https:\/\/www.boston.com\/tag\/local-news\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t\t\tLocal News\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\tThe town\u2019s beloved Blizzard stop will stay in the family after the owner sold the business to his nieces.<\/p>\n<p><img width=\"768\" height=\"432\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/dairy-queen-6a03827649f1d-768x432.png\" class=\"attachment-16:9 size-16:9 wp-post-image\" alt=\"The Dairy Queen in Middleborough.\" decoding=\"async\" fetchpriority=\"high\"  \/><br \/>\n\tThe Dairy Queen in Middleborough. Google Maps\t<\/p>\n<p>Middleborough\u2019s beloved Blizzards will keep swirling. After decades at the helm, owner George Pennini sold the town\u2019s Dairy Queen for $4.2 million to his two nieces, ensuring the next generation keeps the soft-serve traditions going.\u00a0<\/p>\n<p>It was one of the highest-priced sales ever achieved for a Dairy Queen asset, according to the brokers Marcus &amp; Millichap.\u00a0<\/p>\n<p>This location ranks as the second-highest-grossing \u201cTreat Only\u201d Dairy Queen franchise in the United States and is the most-visited Dairy Queen in Massachusetts by annual foot traffic, the brokers said.\u00a0<\/p>\n<p>A \u201cTreat Only\u201d location focuses only on frozen desserts and treats, such as Blizzards, cones, sundaes, and shakes.\u00a0<\/p>\n<p>The property features the iconic barn-like style structure, surrounded by parking on a less than an acre site at 7 East Grove St.\u00a0<\/p>\n<p>According to the brokers, the store first opened in 1952 and has been operating ever since.\u00a0<\/p>\n<p>Nemasket Week <a href=\"https:\/\/nemasket.theweektoday.com\/article\/dairy-queen-sold-42-million-will-remain-open\/157382\" rel=\"nofollow noopener\" target=\"_blank\">reports<\/a> that the store first joined the family in 1966 when John Pennini purchased it. Town assessor records show that George Pennini bought the establishment from his father in 1978.\u00a0<\/p>\n<p>The brokers in a message to <a href=\"http:\/\/boston.com\" rel=\"nofollow noopener\" target=\"_blank\">Boston.com<\/a> said George Pennini decided it was time to sell last year and to start his \u201cwell-earned\u201d retirement.\u00a0<\/p>\n<p>The new owners include sisters Nicole Pennini Ferrara and Kara Pennini Kendrigan.<\/p>\n<p>\u201cWe\u2019re so thrilled to keep it in the family,\u201d Ferrara told Nemasket Week.\u00a0<\/p>\n<p>Kendrigan agreed, telling the local paper that they intend to \u201cprotect the traditions\u201d that they\u2019ve built in the community.\u00a0<\/p>\n<p>\u201cIt is a privilege to take the torch from (Pennini) and lead this store into its next chapter,\u201d she told Nemasket Week.\u00a0<\/p>\n<p>The new owners declined to speak further on the sale.\u00a0<\/p>\n<p>Dairy Queen, based in Minneapolis, Minn., <a href=\"https:\/\/www.dairyqueen.com\/en-us\/about-us\/\" rel=\"nofollow noopener\" target=\"_blank\">operates<\/a> a franchise system with more than 7,800 locations across more than 20 countries. It opened its first store in Illinois in 1940 and introduced the Blizzard in 1985.<\/p>\n<p>\t\t<img decoding=\"async\" class=\"\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/cropped-A31A2670-Edit-Edit-695d441b6aa8b-scaled-1-695d442b1aadf.jpg\" alt=\"Profile image for Beth Treffeisen\"\/>\t<\/p>\n<p>Beth Treffeisen is a general assignment reporter for Boston.com, focusing on local news, crime, and business in the New England region.<\/p>\n<p>\t\t\t\t\t\t\tSign up for the Today newsletter<\/p>\n<p class=\"m-generic-cta__subtitle\">Get everything you need to know to start your day, delivered right to your inbox every morning.<\/p>\n","protected":false},"excerpt":{"rendered":"Local News The town\u2019s beloved Blizzard stop will stay in the family after the owner sold the business&hellip;\n","protected":false},"author":2,"featured_media":229138,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[9,24,63,122,124,123],"class_list":["post-229137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-new-york","tag-new-york-city","tag-nyc","tag-queens","tag-queens-headlines","tag-queens-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/229137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=229137"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/229137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/229138"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=229137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=229137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=229137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}