{"id":229671,"date":"2026-05-13T06:37:09","date_gmt":"2026-05-13T06:37:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/229671\/"},"modified":"2026-05-13T06:37:09","modified_gmt":"2026-05-13T06:37:09","slug":"jollibee-expands-north-america-footprint-to-109-stores-with-new-manhattan-location","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/229671\/","title":{"rendered":"Jollibee Expands North America Footprint to 109 Stores with New Manhattan Location"},"content":{"rendered":"

Strong customer turnout fills the Jollibee Manhattan East 42nd Street store on opening day, with steady foot traffic underscoring sustained demand in one of New York City\u2019s busiest districts.\n<\/p>\n

Key Highlights:<\/p>\n

Strong opening and sustained demand in a prime location: a long queue of customers pre-opening at the Midtown Manhattan site near Grand Central; steady daily traffic maintained post-launch <\/p>\n

Mainstream customer base: 95% mainstream population, signaling broad U.S. market relevance, with Chickenjoy and Chicken Sandwich driving repeat visits <\/p>\n

Disciplined North America expansion: Network now at 109 stores (81 U.S., 28 Canada), signaling capability to scale in mature, competitive markets with a repeatable model<\/p>\n

MANILA, Philippines. May 13, 2026 \u2013The Jollibee Group<\/a> marked another milestone in its North America expansion with the opening of Jollibee Manhattan East 42nd Street, the brand\u2019s newest store in New York City and its third Manhattan outpost.<\/p>\n

Located at 14 East 42nd Street between Fifth and Madison Avenues, the store sits in the heart of Midtown Manhattan, steps from Grand Central Station\u2014one of the city\u2019s busiest transit hubs. It opened to the public on March 31, 2026, serving residents, commuters, office workers, and tourists.<\/p>\n

The opening drew strong patronage, with customers lining up hours before opening. Notably, the customer mix was estimated at 95% mainstream population and 5% Filipino or Filipino American, underscoring Jollibee\u2019s growing mainstream appeal in the U.S.<\/p>\n

\"\"<\/p>\n

Customers line up outside Jollibee Manhattan East, 42nd Street, ahead of the opening, reflecting strong consumer patronage in the brand\u2019s latest New York City location.\n<\/p>\n

Sustained demand and repeat visits<\/p>\n

Following its launch, the store has maintained a steady flow of customers, with demand led by core products such as Chickenjoy and the Chicken Sandwich \u2013 Original and Spicy variants. The continued traffic beyond opening day highlights the brand\u2019s ability to drive repeat visits, which is an important indicator of store-level sustainability.<\/p>\n

The store offers dine-in, take-out, online ordering, and catering, and operates from 9:00 a.m. to 12:00 midnight, seven days a week.<\/p>\n

Beth Dela Cruz, President of Jollibee North America, said:<\/p>\n

\u201cThe response to our East 42nd Street opening is very encouraging\u2014not just the strong turnout on day one, but the steady demand we continue to see. Manhattan brings together a highly diverse customer base, and we are grateful for the opportunity to introduce Jollibee to new customers while making it more accessible to longtime fans in New York.\u201d<\/p>\n

<\/p>\n

Building presence in high-traffic urban markets<\/p>\n

The East 42nd Street store strengthens Jollibee\u2019s footprint in New York City, complementing its Times Square location and reinforces broader expansion strategy focused on high-traffic urban centers. These locations enable the brand to capture a wide customer base\u2014from first-time trial to repeat patronage\u2014within dense, high-visibility trade areas.<\/p>\n

With this opening, Jollibee\u2019s North America network now stands at 109 stores\u201481 in the United States and 28 in Canada.<\/p>\n

Momentum supported by brand strength and product leadership<\/p>\n

Jollibee\u2019s continued traction in North America is supported by strong global brand fundamentals and product recognition. The brand was recently named among the Top 5 Strongest Restaurant Brands Globally by Brand Finance (2026), earning an AAA rating for brand strength. It was also recognized by Euromonitor International as the No. 1 Chicken Quick Service Restaurant in Southeast Asia.<\/p>\n

In the United States, Jollibee\u2019s signature Chickenjoy fried chicken has also been recognized for its taste, ranking No. 1 in USA Today\u2019s Readers\u2019 Choice Awards for Best Fast Food Fried Chicken for two consecutive years, reinforcing its appeal among mainstream consumers.<\/p>\n

A disciplined and scalable growth model<\/p>\n

For the Jollibee Group, the Manhattan opening reinforces a growth model anchored on disciplined site selection, a focused core menu, and consistent in-store execution\u2014elements that enable the brand to scale in competitive markets.<\/p>\n

Ernesto Tanmantiong, Global President and CEO of the Jollibee Group, said:<\/p>\n

\u201cThe opening of Jollibee Manhattan East 42nd Street demonstrates that our brand can connect with a broad customer base in one of the most competitive restaurant markets in the world. Supported by products that customers come back for and a disciplined approach to expansion, we remain focused on growing Jollibee in a way that is sustainable, repeatable, and built for long-term success.\u201d<\/p>\n

Jollibee is the flagship brand of the Jollibee Group. Founded in the Philippines over four decades ago, it has grown into a global brand known for its signature taste and warm, joyful service. Its expansion in North America supports the Group\u2019s vision to become one of the top restaurant companies in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"Strong customer turnout fills the Jollibee Manhattan East 42nd Street store on opening day, with steady foot traffic…\n","protected":false},"author":2,"featured_media":229672,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[75,84,83,9,24,63],"class_list":["post-229671","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/229671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=229671"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/229671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/229672"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=229671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=229671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=229671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}