{"id":231792,"date":"2026-05-14T19:05:31","date_gmt":"2026-05-14T19:05:31","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/231792\/"},"modified":"2026-05-14T19:05:31","modified_gmt":"2026-05-14T19:05:31","slug":"w-magazine-finds-new-home-in-12k-sf-at-dursts-one-world-trade-center-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/231792\/","title":{"rendered":"W Magazine Finds New Home in 12K SF at Durst\u2019s One World Trade Center \u2013 Commercial Observer"},"content":{"rendered":"<p>The <a href=\"https:\/\/commercialobserver.com\/company\/durst-organization\/\" title=\"Durst Organization\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Durst Organization<\/a>\u2019s One World Trade Center is on trend, according to <a href=\"https:\/\/commercialobserver.com\/company\/w-magazine\/\" title=\"W Magazine\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">W Magazine<\/a>.\u00a0<\/p>\n<p>The American fashion and culture publication signed a long-term, 12,456-square-foot lease on the 46th floor of the 104-story Financial District office tower for its new headquarters, according to tenant broker <a href=\"https:\/\/commercialobserver.com\/company\/avison-young\/\" title=\"Avison Young\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Avison Young<\/a>.\u00a0<\/p>\n<p>SEE ALSO: <a href=\"https:\/\/commercialobserver.com\/2026\/05\/deviation-untold-studios-leases-greystone-75-spring-street\/\" rel=\"nofollow noopener\" target=\"_blank\">VC Firm, Ad Agency Lease Two Floors at Greystone\u2019s 75 Spring Street<\/a><\/p>\n<p>W Magazine, founded in 1972, is currently helmed by editor-in-chief Sara Moonves. The magazine previously sublet its offices on One World Trade\u2019s 32nd floor, according to a <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.wmagazine.com\/story\/sara-moonves-editors-letter-volume-3-2020-the-music-issue\">September 2020 editor\u2019s letter<\/a> by Moonves.<\/p>\n<p>The new deal puts W Magazine in close proximity to its former owner, Cond\u00e9 Nast Publications, which subleased four of its floors inside the tower to <a href=\"https:\/\/commercialobserver.com\/2025\/09\/bank-new-york-takes-192k-sf-sublease-1-wtc\/\" rel=\"nofollow noopener\" target=\"_blank\">Bank of New York Mellon <\/a>in September 2025. Conde Nast sold the publication to Future Media Group in 2019. It was acquired one year later by investor group <a href=\"https:\/\/commercialobserver.com\/company\/w-media\/\" title=\"W Media\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">W Media<\/a>, led by model Karlie Kloss and backed by celebrities such as Kaia Gerber and Lewis Hamilton.<\/p>\n<p>Avison Young\u2019s Joseph Gervino, Alexis Odgers and Jason Schwartzenberg negotiated the headquarters lease on behalf of W Magazine.\u00a0<\/p>\n<p>\u201cW Magazine, which was previously operating out of a sublease, was looking to establish a long-term headquarters in a high-quality building to reflect the strength of its brand and offer a compelling environment in which to host clients and collaborators,\u201d Gervino said in a statement.<\/p>\n<p>Durst was represented in-house by Eric Engelhardt, Karen Rose and Sayo Kamara, as well as by <a href=\"https:\/\/commercialobserver.com\/company\/newmark\/\" title=\"Newmark\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Newmark<\/a>\u2019s David Falk, Peter Shimkin, Hal Stein, Nathan Kropp and Paige Raisides.<\/p>\n<p>\u201cOne World Trade Center has the largest community of TAMI [technology, advertising, media and information] tenants in New York City, even as the building draws a growing base of finance and law firms,\u201d Jody Durst, president of Durst, said in a statement to Commercial Observer. \u201cW Media will add to the dynamic mix of creative and innovative talent at One World Trade Center.\u201d<\/p>\n<p>W Magazine\u2019s arrival leaves One World Trade Center at 97 percent leased, according to a spokesperson for Durst.\u00a0<\/p>\n<p>The exact lease term and asking rent were not disclosed. Class A office properties in the Financial District had an average asking rent of $77.18 per square foot during the first quarter of 2026, according to Colliers data. When software development company Scale AI <a href=\"https:\/\/commercialobserver.com\/2025\/10\/scale-ai-sublease-wunderkind-one-world-trade-center\/\" rel=\"nofollow noopener\" target=\"_blank\">subleased<\/a> roughly 80,000 square feet on the 74th and 75th floors of One World Trade Center in October 2025, the asking rent was $65 per square foot.<\/p>\n<p>Other tenants in Durst\u2019s 3.1 million-square-foot office skyscraper include equity manager <a href=\"https:\/\/commercialobserver.com\/2019\/07\/carta-inks-36k-sf-in-1-wtc\/\" rel=\"nofollow noopener\" target=\"_blank\">Carta<\/a>, financial adviser <a href=\"https:\/\/commercialobserver.com\/2016\/06\/ameriprise-inks-1wtc-lease-moving-from-7wtc\/\" rel=\"nofollow noopener\" target=\"_blank\">Ameriprise Financial<\/a>, software start-up <a href=\"https:\/\/commercialobserver.com\/2020\/02\/celonis-1-world-trade-center-lease\/\" rel=\"nofollow noopener\" target=\"_blank\">Celonis<\/a> and investment firm <a href=\"https:\/\/commercialobserver.com\/2026\/04\/energy-capital-partners-lease-expansion-one-world-trade-center\/\" rel=\"nofollow noopener\" target=\"_blank\">Energy Capital Partners<\/a>. Energy Capital expanded its footprint at the tower in late April to span the entire 59th floor.<\/p>\n<p>Spokespeople for Newmark and W Magazine did not immediately respond to requests for comment on the deal.<\/p>\n<p>Emily Davis can be reached at <a href=\"https:\/\/commercialobserver.com\/2026\/05\/w-magazine-headquarters-lease-durst-one-world-trade-center\/mailto:edavis@commercialobserver.com\" rel=\"nofollow noopener\" target=\"_blank\">edavis@commercialobserver.com<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"The Durst Organization\u2019s One World Trade Center is on trend, according to W Magazine.\u00a0 The American fashion and&hellip;\n","protected":false},"author":2,"featured_media":231793,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[48171,26047,83643,24703,91022,32977,91023,83645,85349,2361,83647,9,11,10,2362,10360,34484,83648,91024,83649],"class_list":["post-231792","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-alexis-odgers","tag-david-falk","tag-eric-engelhardt","tag-hal-stein","tag-jason-schwartzenberg","tag-jody-durst","tag-joseph-gervino","tag-karen-rose","tag-karlie-kloss","tag-leases","tag-nathan-kropp","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-office-leases","tag-one-world-trade-center","tag-paige-raisides","tag-peter-shimkin","tag-sara-moonves","tag-sayo-kamara-channel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/231792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=231792"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/231792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/231793"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=231792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=231792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=231792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}