{"id":231854,"date":"2026-05-14T19:57:13","date_gmt":"2026-05-14T19:57:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/231854\/"},"modified":"2026-05-14T19:57:13","modified_gmt":"2026-05-14T19:57:13","slug":"nigel-sylvester-takes-over-nyc-pizzeria-for-air-jordan-4-pop-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/231854\/","title":{"rendered":"Nigel Sylvester Takes Over NYC Pizzeria for Air Jordan 4 Pop-up"},"content":{"rendered":"

\n\tAhead of the global release for his Air Jordan 4 \u201cBrick After Brick\u201d<\/a> collaboration, Nigel Sylvester <\/a>is taking over a New York City pizza institution. <\/p>\n

\n\tPatsy\u2019s Pizzeria, which has been open in East Harlem since 1933 and claims to be the first purveyor of slices, is temporarily transforming into Ann & Sons beginning Thursday. Named for Sylvester\u2019s mother, the branding takes over Patsy\u2019s slice counter and sit-down restaurant, as well as an adjacent pop-up store that will sell the Air Jordan 4<\/a> and accompanying apparel on Saturday.<\/p>\n

\n\tSylvester\u2019s \u201cBike Air\u201d logo, the Jumpman and other marks are scattered throughout the exterior and interior of the three neighboring locations, including neon signs, brick-shaped counters and even the menus. Sylvester\u2019s family photos have also been incorporated into the existing display inside the restaurant, and the pizzeria is offering a specialty slice called \u201cThe Bar Spin\u201d topped with beef pepperoni and hot honey. <\/p>\n

\n\tThe slice counter remained open for business as usual Thursday with a new look, and the restuarant will reopen to the public Friday. Saturday will mark the opening of the pop-up, but the precise release details for the sneaker are still being worked out. A first come, first serve drop is being weighed against a location-based Snkrs launch, with updates to come on for the methodology. <\/p>\n

\n\t\u201cBrick After Brick\u201d is Sylvester\u2019s second Air Jordan 4<\/a> collaboration, following up the \u201cBrick by Brick<\/a>\u201d edition from last year. The first shoe was centered upon the work that goes into reaching success, while the second homes in on the concept of maintaining. Sylvester said the idea came to him in conversation with Michael Jordan, who said his first championship encapsulated the first theme and the next five the second.<\/p>\n

\n\tIn-person activations have been central to both campaigns, with Sylvester having recently smashed a BMW with a 500-pound brick in NYC as an homage to Nike Soccer\u2019s campaign for Euro 2004. After this weekend, the star Jordan collaborator will head to Chicago, Shanghai, and Tokyo for additional events.<\/p>\n

\n\tThe global release for the Nigel Sylvester<\/a> x Air Jordan 4 \u201cBrick After Brick\u201d is slated for May 22 on the Snkrs app and additional third-party retailers. Pricing is set at $230. <\/p>\n

\t\t\t\t\t\t\"Nigel<\/p>\n

\t\t\t\t\tPatsy\u2019s Pizzeria becomes Ann & Sons for Nigel Sylvester<\/a>\u2019s Air Jordan 4 \u201cBrick After Brick\u201d pop-up. <\/p>\n

\t\t\t\t\t\t\"Nigel<\/p>\n

\t\t\t\t\tExterior Nigel Sylvester\u2019s Air Jordan 4 \u201cBrick After Brick\u201d pop-up. <\/p>\n

\t\t\t\t\t\t\"Nigel<\/p>\n

\t\t\t\t\tA window display referencing Nigel Sylvester\u2019s last four Jordan Brand<\/a> collaborations. <\/p>\n

\t\t\t\t\t\t\"Nigel<\/p>\n

\t\t\t\t\tA brick-shaped counter inside Patsy\u2019s Pizzeria. <\/p>\n

\t\t\t\t\t\t\"Nigel<\/p>\n

\t\t\t\t\tNigel Sylvester\u2019s family photos have been incorporated into Patsy\u2019s Pizzeria\u2019s restaurant decorations. <\/p>\n","protected":false},"excerpt":{"rendered":"Ahead of the global release for his Air Jordan 4 \u201cBrick After Brick\u201d collaboration, Nigel Sylvester is taking…\n","protected":false},"author":2,"featured_media":231855,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[91054,91055,9,91056,56,63,65,64],"class_list":["post-231854","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-air-jordan-4","tag-jordan-brand","tag-new-york","tag-nigel-sylvester","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/231854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=231854"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/231854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/231855"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=231854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=231854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=231854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}