Gucci<\/a> takeover kicked off with an 8:30 p.m. pre-show video montage that Demna explained was about contrasting the venue\u2019s consumerism and information saturation against the \u201cbeauty of the world,\u201d projected across the rolling digital billboards.\u00a0<\/p>\n\n\tHe initially started with focusing on this macro beauty of the planet and human relationships, which he said are often overlooked or taken for granted. So Demna showcased serene nature scenes and contrasted the found footage with comical, delightful advertisements of faux and real Gucci products that spoke to the idea of exploring \u201cthis manifestation of what Gucci can be in the future as a brand,\u201d he said.\u00a0<\/p>\n
\n\tDemna added he really \u201cwent for it,\u201d with ideas spanning from Gucci Acqua, Gucci Gym and Palazzo Gucci Hotel to Gucci Pets and even Gucci Life longevity supplements. Perhaps Gucci GLP-1? \u201cNot yet, but who knows,\u201d the artistic director quipped.\u00a0<\/p>\n
\n\t\u201cI love that contrast \u2013 Gucci is quirky, Gucci is a bit fun, not in a slapstick way, but we needed to twist it somehow. We needed to break that beautiful symphony,\u201d he said. \u201cWhenever you watch something, it\u2019s this annoying interruption of someone wanting to sell you something, which is kind of going back to what Times Square is about.\u201d<\/p>\n
\n\tHis collection played into this (and the ethos of the broader business\u2019) salable, merchandising ethos with the collection\u2019s strong emphasis on Gucci Core: his new offering of wardrobing staples, here lensed and twisted into New York characters. Focusing on his wide-reaching Gucci customer, outerwear was cut both lengthy and cropped; suiting \u201890s skinny or looser, and skirts short and tight or trapezoid and pleated.\u00a0<\/p>\n
\n\tCommuting businessmen wore tailored pinstripe banker suits, topped with fittingly giant backpacks or multiple new logo\u2019d tote bags, while many of his bodega-going meets Ladies-who-Lunch women were wrapped in lofty shearling and reversible technical outerwear, with iPhones, yoga mats or floral bouquets in hand. Gucci on Sunday also released a limited-edition collection of accessories, handbags, shoes and jewelry to mark the show. The collection is available at its Fifth Avenue, Wooster Street and Meatpacking District stores and at Saks Fifth Avenue and Bloomingdale\u2019s.<\/p>\n
\n\t\u201cIt\u2019s really basics in some way \u2013 the thing is, it\u2019s obvious, but it just doesn\u2019t exist in our case. We don\u2019t find it at the Gucci store now,\u201d Demna said of his ultimate non-basic-basics. \u201cWhat you see here is a garment vocabulary, and then you can compose your own words with it.\u201d<\/p>\n
\n\tSee his perfect Uptown red peacoat in the same English wool used for Britain\u2019s Royal Guards; a sexy Downtown cropped leather jacket and matching miniskirt or a great pencil skirt, extending his study of the Tom Ford era, and nods to the Italian house\u2019s icons a la a beautiful hand-painted Flora \u201860s airline leather coat with racing details, which felt fitting for any of the city\u2019s neighborhoods.<\/p>\n
\n\tThere were plenty of great pieces but some got lost in the shuffle amid the show\u2019s 10 percent of seasonal, fashion-forward attire, like the red and green Web stripe bandeau tops. The edgier pieces at times didn\u2019t seem as assured as the Core ones, and often bore traces of what the designer did during his much acclaimed tenure at Balenciaga.<\/p>\n
\n\tBut overall his megawatt cast amplified Demna\u2019s vision of being not only about how the clothes are styled, but who wears them \u2014 i.e. Tom Brady strutting the runway in head to toe leather, Alex Consani in a vampy sheer caftan and piles of necklaces, a black-haired Paris Hilton in a bright yellow print dress and Cindy Crawford shutting down the show in a black feathered gown.<\/p>\n
\n\t\u201cIt would have been kind of impossible to just jump into it and be like, \u2018This is my vision, and there you go,\u2019 because I first needed to like create that stable platform that clarifies, cleanses the confusion, and clarifies what Gucci is through my lens, because it\u2019s obviously my subjective vision of it, to be able to build on that Demna version of Gucci,\u201d he said. <\/p>\n
\n\tThe cruise<\/a> collection was meant to be the culmination of his prior studies of the house \u2014 La Famiglia, Generation Gucci and Primavera \u2014 and he turned these and his already well-known vernacular into his most commercially desirable collection yet. <\/p>\n","protected":false},"excerpt":{"rendered":"On Saturday night, the fashion crowd and the likes of Kim Kardashian, Lindsey Lohan, Mariah Carey, Iman, Lil…\n","protected":false},"author":2,"featured_media":234671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7439,28638,91953,28639,9,11,10],"class_list":["post-234670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-cruise","tag-demna","tag-fashion-show-reviews","tag-gucci","tag-new-york","tag-new-york-headlines","tag-new-york-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/234670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=234670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/234670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/234671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=234670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=234670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=234670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}