![\"Image](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/HARRIS-TAPPER-INLINE-1.jpg\"\/)
<\/p>\nHarris Tapper founders Sarah Harris Gould and Lauren Tapper aren\u2019t quite sure how it happened, but New York makes up 10% of their New Zealand-based brand\u2019s overall sales.<\/p>\n
Built to fit into the modern woman\u2019s daily life \u2014\u00a0from work, to school drop-off, to dinner and drinks \u2014\u00a0Harris Tapper\u2019s pieces are a play on everyday basics, with an edge and flare meant to stand out, rather than seamlessly blend. \u201cOur core pillar is easy elegance. Our pieces, there\u2019s something special and unique about them, but it\u2019s still a shirt. You need those things to carry you through the day,\u201d Tapper says.<\/p>\n
The mysterious New York boom is a rare gap in the pair\u2019s intricate knowledge of every small detail of their brand mechanisms. From the brand\u2019s launch, each move has been informed by data, metrics, and margins. \u201cEvery decision we make, from a business perspective, product, operational, it\u2019s all very considered and thought out,\u201d Harris Gould says. \u201cWe\u2019re not spontaneous decision-makers,\u201d Tapper agrees.<\/p>\n
The brand\u2019s New York breakthrough, though, has left the design duo with more questions than answers, unable to attribute the influx to a single article or channel push. It is, they conclude, down to word-of-mouth. \u201cWe have had people say, \u2018Every time I wear this, five people stop me in the street and ask,\u2019 which is so nice because, especially in such an ad-heavy, tech world, good product still speaks for itself,\u201d Tapper says. \u201cAnd sometimes, it doesn\u2019t need to be the most ostentatious thing \u2014 it can just be a really beautiful pant.\u201d It\u2019s already well-loved by Vogue editors from Australia to New York.<\/p>\n
This 10% sales mark was the confirmation Harris Gould and Tapper needed to get started on their move across the Atlantic, which they had begun exploring one year ago with a first trip to New York to test the waters. US expansion was always the plan, the founders note; it just came about faster than expected. This week, the brand is officially launching in the US, via an exclusive with Moda Operandi and the launch of an owned US website.<\/p>\n
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Photo: Holly Burgess<\/p>\n
\u201cWe instantly saw the potential in Harris Tapper\u2019s fresh take on wardrobing for the US client,\u201d says Marc Rofsky, Moda Operandi\u2019s VP of ready-to-wear. \u201cIt has that perfect blend of femininity and confidence that New York women love, and feels like a new form of power dressing.\u201d Moda Operandi has been in talks with Harris Tapper for years, Rofsky says. \u201cWe wanted to respect their deliberate pace, so we waited until they felt ready for the American market. But when several of our most influential clients started buzzing about the brand at a Moda event last year, we knew interest had spread to NY. It affirmed that the timing was perfect.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Harris Tapper founders Sarah Harris Gould and Lauren Tapper aren\u2019t quite sure how it happened, but New York…\n","protected":false},"author":2,"featured_media":239023,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[16271,9,11,10,618],"class_list":["post-239022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-latest","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/239022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=239022"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/239022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/239023"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=239022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=239022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=239022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}