{"id":239080,"date":"2026-05-21T09:44:40","date_gmt":"2026-05-21T09:44:40","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/239080\/"},"modified":"2026-05-21T09:44:40","modified_gmt":"2026-05-21T09:44:40","slug":"jollibee-grows-nyc-presence-with-new-midtown-manhattan-store","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/239080\/","title":{"rendered":"Jollibee grows NYC presence with new Midtown Manhattan store"},"content":{"rendered":"

Insider Spotlight<\/p>\n

Jollibee opened its third Manhattan branch near Grand Central StationNorth America network reached 109 stores after the latest openingMajority of customers at launch were non-Filipino consumersChickenjoy and Chicken Sandwich continue driving repeat demand Jollibee Foods Corp. expanded its North American footprint to 109 stores following the opening of a new Manhattan branch, signaling sustained traction for the Filipino fast-food giant in the competitive U.S. restaurant market.<\/p>\n

In a company release, Jollibee Group said the new Jollibee Manhattan East 42nd Street branch opened on March 31 at 14 East 42nd Street, between Fifth and Madison Avenues, near New York City\u2019s Grand Central Station.<\/p>\n


\n \"Opening-day
\n <\/a><\/p>\n

Opening-day crowds pack the Jollibee Manhattan East 42nd Street branch, while continued customer traffic points to strong early momentum in Midtown Manhattan. | Contributed photo <\/p>\n

The branch marks the brand\u2019s third Manhattan location and its latest push into high-traffic urban centers as it accelerates growth across North America.<\/p>\n

The opening drew long lines even before operations began, with the company estimating that around 95 percent of customers during launch came from the mainstream U.S. market, while only 5 percent were Filipino or Filipino American consumers.<\/p>\n

Why it matters<\/p>\n

The strong turnout highlights Jollibee\u2019s efforts to move beyond its traditional Filipino customer base and build wider appeal among American consumers, particularly in dense metropolitan markets.<\/p>\n

The company said customer traffic remained steady after opening day, driven mainly by demand for Chickenjoy and the Chicken Sandwich in both original and spicy variants.<\/p>\n


\n \"Customers
\n <\/a><\/p>\n

Customers queue outside Jollibee Manhattan East 42nd Street before opening day, highlighting strong consumer interest in the brand\u2019s newest New York City store. | Contributed photo <\/p>\n

Beth Dela Cruz, president of Jollibee North America, said the sustained customer response reflects the brand\u2019s growing visibility in New York.<\/p>\n

\u201cThe response to our East 42nd Street opening is very encouraging\u2014not just the strong turnout on day one, but the steady demand we continue to see,\u201d Dela Cruz said.<\/p>\n

The Midtown branch offers dine-in, take-out, online ordering, and catering services, operating daily from 9 a.m. to midnight.<\/p>\n

By the numbers<\/p>\n

With the new store, Jollibee\u2019s North American network now consists of 81 stores in the United States and 28 in Canada.<\/p>\n

The expansion comes as Jollibee continues to receive global recognition for its brand and products. The company cited Brand Finance\u2019s 2026 ranking that placed Jollibee among the top five strongest restaurant brands globally with an AAA brand strength rating.<\/p>\n

Chickenjoy was also recognized by USA Today\u2019s Readers\u2019 Choice Awards as the best fast-food fried chicken in the United States for the second straight year, according to the company.<\/p>\n


\n \"Customers
\n <\/a><\/p>\n

Customers dine at Jollibee Manhattan East 42nd Street, highlighting the brand\u2019s growing appeal among both first-time visitors and returning customers in Midtown Manhattan. | Contributed photo <\/p>\n

Jollibee Group global president and CEO\u00a0Ernesto Tanmantiong\u00a0said the Manhattan opening demonstrates the company\u2019s ability to compete in mature international markets.<\/p>\n

\u201cSupported by products that customers come back for and a disciplined approach to expansion, we remain focused on growing Jollibee in a way that is sustainable, repeatable, and built for long-term success,\u201d Tanmantiong said.\u00a0\u2014 Princess Daisy C. Ominga | Ed: Corrie S. Narisma<\/p>\n","protected":false},"excerpt":{"rendered":"Insider Spotlight Jollibee opened its third Manhattan branch near Grand Central StationNorth America network reached 109 stores after…\n","protected":false},"author":2,"featured_media":239081,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[75,84,83,9,24,63],"class_list":["post-239080","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/239080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=239080"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/239080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/239081"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=239080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=239080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=239080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}