{"id":243061,"date":"2026-05-25T14:14:18","date_gmt":"2026-05-25T14:14:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/243061\/"},"modified":"2026-05-25T14:14:18","modified_gmt":"2026-05-25T14:14:18","slug":"gov-ball-brings-on-new-york-brand-ayrloom-as-festivals-first-cannabis-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/243061\/","title":{"rendered":"Gov Ball brings on New York brand ayrloom as festival\u2019s first cannabis partnership"},"content":{"rendered":"

\t\t\t\t\"a\t\t\t<\/p>\n

ayrloom is going to be Gov Ball\u2019s first official cannabis partnership.<\/p>\n

Rendering courtesy of ayrloom<\/p>\n

The New York-based cannabis beverage brand ayrloom is going to be Gov Ball\u2019s first-ever cannabis partnership this summer.\n<\/p>\n

Gov Ball, taking place from June 5-7, will host an ayrloom activation on the grounds, a first for the cannabis industry at this festival.\n<\/p>\n

\u201cIt\u2019s a bit surreal. Part of me feels like cannabis always belonged at a music festival, and it\u2019s always been a perfect environment for everything to come together and part of it\u2019s like, wow, it\u2019s been a long time coming,\u201d said Eddie Brennan, CEO of ayrloom. \u201cWhen we created ayrloom originally, one of the key tenets of our brand was helping to break the stigma around cannabis, and we always felt like beverages specifically as a form factor, you really accomplished that, and so to be able to allow customers to enjoy it at Gov Ball is incredible.\u201d<\/p>\n

Owned by Beak & Skiff Apple Orchards, which also makes the hard cider brand 1911, ayrloom offers a line of beverages, pre-rolls, vapes, gummies, balms and tinctures, and the beverages have taken the cannabis industry by storm. Currently available in 12 flavors, ayrloom\u2019s THC beverages were a clear choice for Brennan to showcase in the Gov Ball activation.<\/p>\n

\u201cWe always developed ayrloom to be a sessionable product that, similar to alcohol, you could have, multiple over the course of a day or a night, and that was always the great part about the brand we always said if you\u2019re gonna go to a graduation party or your mom\u2019s birthday party, maybe you\u2019re not gonna light up a joint but you can crack a can and it can be in the same place as alcohol or wine, which is always great,\u201d said Brennan.<\/p>\n

\"a<\/a>ayrloom is going to be Gov Ball\u2019s first official cannabis partnership.Rendering courtesy of ayrloom<\/p>\n

At the activation, Gov Ball patrons will be able to purchase a low-dose, 1 mg THC version of ayrloom\u2019s popular beverages, specifically the honeycrisp and black cherry flavors. Ayrloom\u2019s low-dose honeycrisp flavor will also be available for purchase at all bars onsite at Gov Ball.<\/p>\n

The activation as a whole is bold and bright, splattered with a 60s-inspired flower pattern, and will feature an old-school, brightly colored VW van that is available as a photo opportunity for festival-goers. The activation as a whole, Brennan says, kind of pays homage to older music and festival culture while keeping it modern and fun.\u00a0<\/p>\n

Brennan hopes that those who swing by the activation not only enjoy the products they offer, but also are able to break down any stigma they may have about cannabis as a whole.<\/p>\n

\u201cFor decades, cannabis and live music have coexisted just under the radar, but being the first brand formally invited to Governor\u2019s Ball, it\u2019s not like a trend \u2014 it\u2019s a correction,\u201d said Brennan. \u201cWe\u2019re putting a stamp on what was always there and on the main stage, cannabis has always been there, but now it\u2019s official. We wanna normalize cannabis, we really believe in destigmatizing the plant, and we feel like this is a really big first step.\u201d<\/p>\n

For more information about ayrloom, visit ayrloom.com<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"ayrloom is going to be Gov Ball\u2019s first official cannabis partnership. Rendering courtesy of ayrloom The New York-based…\n","protected":false},"author":2,"featured_media":243062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[94976,8979,94977,43245,2538,82526,9,24,55,54,56,122],"class_list":["post-243061","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-ayrloom","tag-cannabis","tag-eddie-brennan","tag-gov-ball","tag-music","tag-music-festival","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-queens"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/243061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=243061"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/243061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/243062"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=243061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=243061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=243061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}