Mayor Zohran Mamdani has yet to realize his campaign promise of making the buses fast and free \u2014 but one skincare company is offering free rides between two premier Brooklyn parks for the next two weeks.<\/p>\n
The Ordinary is offering a free hourly shuttle bus running between Domino Park on the Williamsburg waterfront and Prospect Park from 8 a.m. to 7 p.m. on weekends, and noon to 7 p.m. on weekdays through June 9.<\/p>\n
A top Ordinary exec said the all-white \u201cOrdinary Bus\u201d is a way to advertise its products while getting people between two desirable locations not served by the transportation network.<\/p>\n
\u201c\u200aWe are now leaning into transportation in New York. New York is, I think, well-known for the fragmented public transportation we have, so I hope this can help,\u201d said Jesper \u200aRasmussen, the Danish-born global brand president for The Ordinary.<\/p>\n
Rasmussen said it was \u201ca little bit disturbing\u201d that anyone who wants to get between the parks on public transit would have to take several buses or train lines.<\/p>\n
He expects the service to have a daily ridership of 1,000. The company\u2019s website<\/a> tracks the bus and shows how many people are on board.<\/p>\n But the connection between The Ordinary, which pitches itself as challenging the beauty industry, and public transit remained as murky as a cure for severe acne.<\/p>\n \u201cRespectfully, this is a bit like the Hampton Jitney of Brooklyn, connecting two of the wealthiest, most visited areas of the world’s most fabulous borough,\u201d Danny Pearlstein, a spokesperson for the Riders Alliance, wrote in an email. \u201cStruggling bus riders from neighborhoods far from the subway, who commute too hard to reach parts of the city, need public investment to lower costs and save travel time.\u201d<\/p>\n