{"id":249248,"date":"2026-05-31T04:53:11","date_gmt":"2026-05-31T04:53:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/249248\/"},"modified":"2026-05-31T04:53:11","modified_gmt":"2026-05-31T04:53:11","slug":"lisa-eldridge-opens-new-york-summer-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/249248\/","title":{"rendered":"Lisa Eldridge Opens New York Summer Pop-up Store"},"content":{"rendered":"

\n\tLisa Eldridge has landed in New York.<\/p>\n

\n\tThe U.K.-based makeup brand, launched in 2018 by celebrity makeup artist and YouTuber Lisa Eldridge, has opened its first brick-and-mortar retail presence in the U.S. via a pop-up store<\/a> in SoHo. <\/p>\n

\n\tLocated at 119 Spring Street, the 785-square-foot space will be open through the summer, allowing guests to come in for makeup bookings and browse products ranging from the brand\u2019s bestselling skin tints and refillable lipsticks to its limited-edition Marilyn Monroe<\/a> collection, which just launched in partnership with the late Hollywood icon\u2019s estate in honor of her 100th birthday.<\/p>\n

\n\t\u201cThis brand comes from such a deep love of makeup \u2014 of makeup history, makeup artistry, cosmetic science \u2014 all of those things,\u201d said Eldridge, who served in creative director roles at Shiseido, Lanc\u00f4me <\/a>and Boots No7 prior to launching her namesake label. \u201cThis is me bringing my romantic world [to life].\u201d <\/p>\n

\n\tWith this pop-up, Eldridge looks to give U.S. shoppers \u2014 who make up just over 50 percent of the brand\u2019s customer base \u2014 an up-close-and-personal experience with Lisa Eldridge, which is otherwise only sold direct-to-consumer Stateside. Meanwhile in the U.K., the brand has entered Space NK, Selfridges and Liberty London. <\/p>\n

\n\t\u201cI wanted this to feel like a member\u2019s club; I\u2019m very into the luxury experience thing,\u201d said Eldridge. \u201cIt\u2019s about feeling that this is a nice space to come, inhabit and feel looked-after.\u201d<\/p>\n

\n\tThe space, themed with the brand\u2019s signature purple, green and brown colors (\u201cit\u2019s a little Biba-esque, with a bit of a \u201970s interior,\u201d Eldridge said), features a circular bar in the center that doubles as a makeup counter, where visitors can order cocktails named after Eldridge\u2019s signature makeup techniques and touch up their looks.<\/p>\n

\n\tA separate area features four makeup chairs where guests can have their makeup professionally done, either by booking in advance or via walk-ins, while elsewhere sits a replica of Monroe\u2019s 1957 desk-vanity that was in the converted windmill home she often stayed at in the Hamptons with her then-husband, Arthur Miller.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA recreation of Marilyn Monroe\u2019s vanity at the store.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Lisa Eldridge<\/p>\n

\n\t\u201cImagine if Sofia Coppola did a movie about Marilyn Monroe \u2014 that would be my take. It\u2019s the feminine gaze,\u201d said Eldridge of both the installation, designed with Jack Flanagan, as well as the collection, which includes lipstick shades, glosses, and other products inspired by Monroe\u2019s tastes and affinity for red hues. <\/p>\n

\n\tThe collection also features a $38 pearlescent glow balm in two shades, which will be a permanent addition to the Lisa Eldridge lineup. <\/p>\n

\n\tThroughout the store, ovular product displays nod to the works of two of Eldridge\u2019s favorites, Barbara Hepworth and Br\u00e2ncu\u0219i. In addition to product, customers will also be able to purchase Face Paint, the $33 makeup history book Eldridge wrote and published in 2015.<\/p>\n

\n\tA more permanent U.S. retail arrangement, Eldridge hinted, is on the horizon. <\/p>\n

\n\t\u201cI do everything slowly,\u201d said Eldridge, adding that, \u201cI\u2019m at the point now where I would like to grow the brand\u2026and I think we\u2019ve found the right [partner].\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Lisa Eldridge has landed in New York. The U.K.-based makeup brand, launched in 2018 by celebrity makeup artist…\n","protected":false},"author":2,"featured_media":249249,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[14908,59499,9,11,10],"class_list":["post-249248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-beauty-industry","tag-cosmetics","tag-new-york","tag-new-york-headlines","tag-new-york-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/249248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=249248"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/249248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/249249"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=249248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=249248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=249248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}