{"id":251410,"date":"2026-06-01T21:40:26","date_gmt":"2026-06-01T21:40:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/251410\/"},"modified":"2026-06-01T21:40:26","modified_gmt":"2026-06-01T21:40:26","slug":"partying-with-a-purpose-the-dance-party-making-millions-for-parks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/251410\/","title":{"rendered":"\u2018Partying With a Purpose\u2019: The Dance Party Making Millions for Parks"},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">As the sun went down, more than 8,000 revelers squeezed under a bridge in a desolate corner of Brooklyn.<\/p>\n<p class=\"css-ac37hb evys1bk0\">They danced to pulsating music played by the South Korean D.J. <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2019\/07\/03\/arts\/music\/peggy-gou-dj-kicks.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Peggy Gou<\/a> under flashing lights while cooled by a breeze. For a few hours on a recent Saturday night, they made this patch of asphalt into their underground nightclub.<\/p>\n<p class=\"css-ac37hb evys1bk0\">It was the season opener at Under the K, a linear park that runs under the Kosciuszko Bridge, a gleaming, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2017\/04\/27\/nyregion\/3-new-bridges-rise-in-new-york-with-looks-that-could-stop-traffic.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">cable-stayed span<\/a> that carries drivers on one of New York City\u2019s busiest highways, the Brooklyn-Queens Expressway, over Newtown Creek.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The Under the K concerts have been a surprise hit in a city with no shortage of outdoor entertainment. Since 2022, more than 350,000 concertgoers have made their way to this raw industrial space, which doubles as a skate area by day. There is no general audience seating, only portable toilets and cars zooming by overhead.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt\u2019s kind of crazy,\u201d said Zoe Maxey, 25, who was back for her third concert under the bridge. \u201cWhen you\u2019re here, it feels like you\u2019re part of an underground culture. I was very skeptical, but you know what? It\u2019s the best spot.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">This year\u2019s season has grown to 33 concerts and festivals, with performers including The Prodigy, Interpol and Patti Smith. Two years ago, Bj\u00f6rk headlined under the bridge. Madonna also showed up that year as a guest judge at the LadyLand music festival.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Curtis Sliwa, 72, the Guardian Angels founder and former Republican mayoral candidate, and his wife, Nancy Sliwa, were spotted dancing to the Chainsmokers during last year\u2019s campaign. They were back again <a class=\"css-yywogo\" href=\"https:\/\/x.com\/CurtisSliwa\/status\/2056182135807947192\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">this month<\/a> for the BUNT concert.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt brings me back to my first raves in London and Berlin that I experienced in the late 1980s,\u201d said Mr. Sliwa, who is a fan of electronic dance music. He said that soaking up the atmosphere of the Under the K concerts \u2014 the bridge, the crowd and the music \u2014 had been \u201ca mood elevator.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">What makes the Under the K concerts even more unusual is that they are about \u201cpartying with a purpose,\u201d according to the North Brooklyn Parks Alliance, which manages the state-owned park. The events have generated more than $5 million in revenue for the conservancy, including $1.7 million in 2025 alone, through site fees paid by concert producers and a $2 \u201cpark restoration fee\u201d added to each ticket.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cThe concerts kind of unearthed this geyser of revenue, and that revenue gets poured back into neighborhood parks,\u201d said Dave Lombino, the co-chair of the conservancy\u2019s board and the managing director of external affairs at Two Trees Management, a real estate developer.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The concert money has paid for horticulture and maintenance programs and services at more than 40 parks and open spaces across the Greenpoint and Williamsburg neighborhoods at a time when city parks have been chronically underfunded and are often neglected.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In recent months, parks advocates have renewed their campaign to increase city funding for parks to 1 percent of the total municipal budget. Mayor Zohran Mamdani\u2019s <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/05\/12\/nyregion\/mamdani-budget-nyc.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">$124.7 billion budget proposal<\/a> has allocated just over half a percent to city parks, though <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/03\/03\/nyregion\/affordable-gyms-new-york.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">he has committed<\/a> to 1 percent by the end of his mayoralty.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The parks commissioner, Tricia Shimamura, said the Under the K concerts are a creative way to reuse urban infrastructure while raising money for important park services that supplement her department\u2019s work and help stretch its resources.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cMore is more here when it comes to the care and maintenance of our parkland,\u201d Ms. Shimamura said. \u201cI would never say no to additional help.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">While many conservancies focus on a signature park, the North Brooklyn Parks Alliance regularly maintains two major parks, Bushwick Inlet, where it has an office, and McGolrick in Greenpoint, as well as a string of plazas, pedestrian crossings and dog runs.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Currently, more than half of the alliance\u2019s $3 million annual budget comes from the concerts, with the rest from other revenue sources, such as donations, grants and other site fees, said Katie Denny Horowitz, the executive director. The conservancy has expanded to 25 full-time staff members, including 10 horticulture specialists, five maintenance workers, and five program and event planners.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The other day at Bushwick Inlet Park, Jeffrey Hewitt, the park\u2019s manager of horticulture and stewardship, pulled out an invasive plant, mugwort, by the handful. \u201cMugwort is very tenacious,\u201d he said. \u201cBut I like to think we\u2019re more tenacious.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Ms. Horowitz added, \u201cWe are north Brooklyn after all.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">The North Brooklyn Parks Alliance was founded in 2003 as an advocacy group, the Open Space Alliance for North Brooklyn, and joined a larger community fight for more open space and waterfront access in a fast-developing swathe of Brooklyn. The alliance officially became a conservancy in 2008, and changed its name in 2018.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The group\u2019s early leaders found ways to activate underused open spaces while raising money to support them. It co-hosted a series of \u201c<a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2008\/08\/01\/arts\/music\/01pool.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">pool parties<\/a>\u201d at McCarren Park from 2006 to 2008, holding concerts in the long shuttered pool to help push for its renovation.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In 2017, the new Kosciuszko Bridge opened to replace its older namesake. It was the first major bridge to be built in the city since the Verrazzano-Narrows Bridge in 1964.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Ms. Horowitz said the alliance saw the potential of all the space along and under the new bridge and worked with state officials to design and build a seven-acre park. Under the K, which was allocated $6 million in state funding, opened in 2021 during the coronavirus pandemic.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The Kosciuszko Bridge casts much of the park in shade, though a gap between the Queens- and Brooklyn-bound lanes lets in a sliver of sunlight, or moonlight. There is no running water, so an irrigation system was improvised from water tanks, rain barrels and hoses.<\/p>\n<p class=\"css-ac37hb evys1bk0\">It takes a large ground operation to transform the park into a music venue. The Bowery Presents, the producer for most of the concerts, set up the stage and sound and lighting systems for the show with <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/11\/18\/fashion\/watches-peggy-gou-dj.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Ms. Gou<\/a>. Another area looked like a street festival with food trucks and shipping containers selling drinks and merchandise.<\/p>\n<p class=\"css-ac37hb evys1bk0\">While not close to any subway, the site has the advantage of being far enough away from homes to minimize noise and traffic issues. Workers also strategically position speakers to control the sound level, and during concerts, they monitor the sound on site and in surrounding neighborhoods.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Lincoln Restler, a Brooklyn councilman who represents neighborhoods around Under the K park, said he received about a dozen noise complaints from local residents last year. \u201cIn return for the concerts, we have major resources to invest in our parks,\u201d he said. \u201cIn my opinion, that\u2019s a really good deal for our community.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">To reduce trash and waste from the concerts, the conservancy has worked with Sure We Can, a nonprofit recycling center, and Cup Zero, a company that provides reusable plastic drink cups that are collected after every concert. In a back area, workers sort through piles of trash and pull out recyclables into the early morning hours.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Even before Ms. Gou took the stage, David Roucoulet, 58, was happy to be standing in line under the bridge. He had paid $169 for a V.I.P. ticket and driven three-and-a-half hours from his home in Bristol, Conn.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt was pouring a little while ago and I did not get wet,\u201d he said. \u201cI would gladly come back.\u201d<\/p>\n<p><a aria-label=\"Show in comments panel\" class=\"css-8g8ihq css-1ixbp0l\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/06\/cropped-d9b2ad8c2f1f5669c2844123b1602a0b569322f3c3e5f51f43256b13957ee415c8472866.png\" class=\"css-lgt3hr\" alt=\"\"\/><\/p>\n<p>Winnie Hu<\/p>\n<p>Reporter<\/p>\n<p class=\"css-18e2f0r\" style=\"-webkit-line-clamp:5\">Who says old infrastructure can&#8217;t learn new tricks? Cities are finding creative ways to reuse old spaces for the community. Today, an old highway might become a park, a historic firehouse might turn into a library, and a defunct power plant can become a thriving center for shops, offices, and recreation.<\/p>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"As the sun went down, more than 8,000 revelers squeezed under a bridge in a desolate corner of&hellip;\n","protected":false},"author":2,"featured_media":251411,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1908,90006,98080,6218,98077,9,11,10,49,51,50,66124,56,72885,81970,98081,1671,20075,98078,98079,98076,6222],"class_list":["post-251410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-area-planning-and-renewal","tag-bridges-and-tunnels","tag-gou","tag-greenpoint-brooklyn","tag-kosciuszko-bridge-nyc","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-new-york-state","tag-new-york-state-headlines","tag-new-york-state-news","tag-north-brooklyn-parks-alliance","tag-ny","tag-parks-and-other-recreation-areas","tag-parks-and-recreation-department-nyc","tag-peggy","tag-politics-and-government","tag-pop-and-rock-music","tag-shimamura","tag-tricia","tag-under-the-k-bridge-park-brooklyn","tag-williamsburg-brooklyn"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/251410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=251410"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/251410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/251411"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=251410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=251410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=251410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}