{"id":252908,"date":"2026-06-02T23:23:10","date_gmt":"2026-06-02T23:23:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/252908\/"},"modified":"2026-06-02T23:23:10","modified_gmt":"2026-06-02T23:23:10","slug":"biz-group-buys-nba-finals-ad-to-fight-nyc-bill-aimed-at-forcing-amazon-to-hire-thousands-of-delivery-workers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/252908\/","title":{"rendered":"Biz group buys NBA Finals ad to fight NYC bill aimed at forcing Amazon to hire thousands of delivery workers"},"content":{"rendered":"

A business group that counts Amazon as a member bought an ad for Wednesday night\u2019s NBA Finals game to fight proposed New York City legislation<\/a> that would force the e-commerce giant to hire thousands of delivery workers \u2014 and raise customers\u2019 bills by hundreds of dollars per year.<\/p>\n

The TV spot <\/a>bought by the New York State Business Council will make the City Council\u2019s Delivery Protection Act known to millions of Knicks fans tuning into the game on ESPN.<\/p>\n

The bill from far-left Queens Councilwoman Tiffany Cab\u00e1n \u201cwould break Amazon\u2019s same-day and two-day delivery, making it harder to get the essentials,\u201d according to the 30-second ad, which implores local pols not to \u201cbreak what\u2019s working for New York families.\u201d<\/p>\n

The 30-second ad urges city pols to vote against the Delivery Protection Act. New Yorkers for Affordability<\/p>\n

The spot went for about $200,000, a source with knowledge of the situation said. New Yorkers for Affordability<\/p>\n

The ad is part of a multi-million dollar campaign spearheaded by the Council, which tracks legislation in the city and state legislation that makes New York less affordable, a spokesperson said. The campaign will continue throughout the Finals.<\/p>\n

A 30-second TV ad for game one of the Finals, between the Knicks and the San Antonio Spurs, went for about $200,000, a source with knowledge of the situation said.<\/p>\n

The controversial legislation would outlaw Amazon\u2019s current model for deliveries and require so-called last-mile distribution centers to be licensed by the city and employ their delivery workers directly.<\/p>\n

The TV spot bought by the New York State Business Council will make the City Council\u2019s Delivery Protection Act known to millions of Knicks fans tuning into the game on ESPN. New Yorkers for Affordability<\/p>\n

Amazon warned the current iteration of the bill would force the company to \u201cconsider relocating delivery operations outside of the city.\u201d REUTERS<\/p>\n

The legislation would affect some 5,000 workers who are employed by 40 small businesses \u2014 and raise New Yorkers\u2019 delivery bills by about $664 per year, according to consultancy AKRF.\u00a0<\/p>\n

As written, the bill could force Amazon to \u201cconsider relocating delivery operations outside of the city,\u201d Amazon spokesperson Kelly Nantel told The Post in a statement. <\/p>\n

\u201cThis would likely mean slower and more expensive delivery \u2013 deteriorating the experience for millions of customers in New York City.\u201d<\/p>\n

Amazon is considering relocating its 10 city-based distribution centers to areas just outside the city \u2014 New Jersey, Long Island and Westchester County.<\/p>\n

At a raucous City Council hearing in April<\/a>, delivery workers opposed to the bill and Teamsters who support it shouted and booed one another.<\/p>\n","protected":false},"excerpt":{"rendered":"A business group that counts Amazon as a member bought an ad for Wednesday night\u2019s NBA Finals game…\n","protected":false},"author":2,"featured_media":252909,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[586,288,301,14010,3080,5130,57,56784,9,56,63,65,64],"class_list":["post-252908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-amazon","tag-business","tag-city-council","tag-delivery-services","tag-espn","tag-legislation","tag-metro","tag-nba-playoffs","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/252908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=252908"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/252908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/252909"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=252908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=252908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=252908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}