{"id":254272,"date":"2026-06-03T21:08:09","date_gmt":"2026-06-03T21:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/254272\/"},"modified":"2026-06-03T21:08:09","modified_gmt":"2026-06-03T21:08:09","slug":"queens-chamber-of-commerce-launches-world-cup-toolkit-for-small-businesses-qns","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/254272\/","title":{"rendered":"Queens Chamber of Commerce launches World Cup toolkit for small businesses \u2013 QNS"},"content":{"rendered":"

The Queens Chamber of Commerce<\/a> has launched a new business toolkit for the World Cup, allowing small businesses across the borough to access customizable marketing materials to help promote events during the upcoming tournament.<\/p>\n

The toolkit, launched in partnership with non-profit the Association for a Better New York (ABNY), was launched outside Astoria<\/a> Irish bar Murphy\u2019s at 45-01 23rd Ave. Wednesday morning, eight days before the start of the World Cup.<\/p>\n

The \u201cCelebrate Soccer in 2026\u201d toolkit allows any small business across Queens to easily customize posters to market events at their establishment, including the ability to add national flags to promote certain games at the tournament and the ability to add its own logo. All templates can be printed on standard home printers and, more importantly, are optimized to work on social media.<\/p>\n

\"ExamplesExamples of toolkit templates. Photo by Shane O\u2019Brien<\/p>\n

Tom Grech, president and CEO of the Queens Chamber of Commerce, said the upcoming World Cup presents a huge opportunity for local small businesses, with one million visitors forecasted to visit New York City before the final on July 19.<\/p>\n

With many visiting fans unable to secure tickets for the eight games at MetLife Stadium, Grech hopes that ticketless fans will visit small businesses in Queens and experience an authentic local atmosphere.<\/p>\n

\u201cPeople are nervous about sky-high ticket prices\u2026 but I would love people to visit our borough and come to our bars and restaurants,\u201d Grech said.\n<\/p>\n

He added that the toolkit gives bars and restaurants an opportunity to take advantage of the influx of arriving fans.\n<\/p>\n

\u201cWhen Colombia plays a World Cup game, for example, we want the Colombian bars and restaurants in Queens to get excited, to get activated,\u201d Grech added.\n<\/p>\n

Grech also believes that the toolkit is a way for businesses to take advantage without running afoul of FIFA\u2019s copyright laws.\n<\/p>\n

\u201cI don\u2019t want to have anyone calling me and say, \u2018I got jammed up by the trademark police.’\u201d
\n\"QueensQueens Chamber of Commerce President and CEO Tom Grech. Photo by Shane O\u2019Brien\n<\/p>\n

Delia Awusi, the city\u2019s mom and pop czar, described the toolkit as an \u201camazing\u201d opportunity for local businesses to promote themselves for the World Cup.<\/p>\n

\"MomMom and Pop Czar Delia Awusi. Photo by Shane O\u2019Brien<\/p>\n

Meanwhile, Rory Murphy, owner of Murphy\u2019s Pub, said the World Cup represents a huge opportunity for local small businesses over the next six weeks.<\/p>\n

\u201cHaving the World Cup in your backyard is great, but running a sports bar makes it even more special,\u201d Murphy said.\n<\/p>\n

But while the World Cup will be taking center stage at Murphy\u2019s between June 11 and July 19, it will be taking a back seat on June 13 and 16, when it could potentially clash with Game 5 and 6 of the NBA Finals.<\/p>\n

\u201cWe\u2019re all excited about the World Cup, but the Knicks has to be number one,\u201d Murphy said. \u201cWe\u2019re extremely lucky to be having two giant sporting events taking place at the same time.\u201d<\/p>\n

Murphy forecasted that many World Cup visitors will find accommodation in the outer boroughs due to hotel prices in Manhattan, and expressed hope that fans of all nations will travel to his bar for the tournament.<\/p>\n

\u201cWe can\u2019t wait to welcome the world to come here,\u201d Murphy said.\n<\/p>\n

Former Council Member Francisco Moya, on the other hand, said the eyes of the world will be on New York throughout the World Cup, adding that the tournament presents Queens with a chance to showcase the best it has to offer.<\/p>\n

\u201cThrough this program, through this initiative and promoting our small businesses and restaurants, this is what\u2019s going to make a difference,\u201d Moya said. \u201cThis is a great opportunity for us to really showcase what we have here in Queens and really bring out the spirit of the people in the community.\u201d<\/p>\n

\"FormerFormer Council Member Francisco Moya. Photo by Shane O\u2019Brien<\/p>\n

The customizable toolkits are available for free to all small businesses in Queens and can be found here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The Queens Chamber of Commerce has launched a new business toolkit for the World Cup, allowing small businesses…\n","protected":false},"author":2,"featured_media":254273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[310,99101,99102,17541,9,24,63,122,5807,124,123,4799,31641,14771],"class_list":["post-254272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-daily-newsletter","tag-francisco-moya","tag-mom-and-pop-czar","tag-murphys-astoria","tag-new-york","tag-new-york-city","tag-nyc","tag-queens","tag-queens-chamber-of-commerce","tag-queens-headlines","tag-queens-news","tag-small-businesses","tag-tom-grech","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/254272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=254272"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/254272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/254273"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=254272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=254272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=254272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}