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Centered around the docking of a 200+ foot megayacht along the Hudson River, Port of Champions will be a fully immersive Tequila Don Julio 1942 footprint spanning Piers 59 at Chelsea Piers. <\/p>\n
Beginning Monday, July 13 when the yacht docks in Manhattan through the final whistle of the FIFA World Cup\u2122\u00a0tournament on Sunday July 19,\u00a0Port of Champions\u00a0will host a diverse lineup of day-to-night programming. Bringing together a best-in-class roster of partners, each moment will immerse guests into the world of Tequila Don Julio 1942, from match day parties and late-night celebrations with renowned DJ’s to elevated dining experiences, podcast and content recording studios, and intimate tequila tastings in the on-board speakeasy.<\/p>\n
“The impact of the FIFA World Cup\u2122\u00a0extends far beyond the matches themselves \u2014 shaping culture, celebration and communities around the world “, says\u00a0Julian Garcia, Vice President of Tequila Don Julio at Diageo North America. “With the tournament culminating in New York and New Jersey, we saw a unique opportunity to create an experience that matched the prestige and attention surrounding the week leading into the Final match.\u00a0Port of Champions\u00a0is the brand’s most ambitious expression of luxury hospitality, and the scale of this experience reflects how we continue to evolve with culture and our community, while staying true to the role Tequila Don Julio 1942 has long played at the center of celebration.”<\/p>\n
Deeply embedded as an icon of celebration, Tequila Don Julio continues to elevate the moments where sport and culture come together, reinforcing its role through both the limited-edition\u00a0Tequila Don Julio 1942 FIFA World Cup 2026\u2122\u00a0Edition<\/a>\u00a0bottle \u2014 available now nationwide while supplies last \u2014 and a physical footprint at the center of the action. Together, these elements position\u00a0Port of Champions\u00a0as a marquee moment for the brand, aligning its legacy of celebration with one of the most globally significant sporting events in the world.<\/p>\n Follow\u00a0@donjuliotequila\u00a0on Instagram for an inside look at\u00a0Port of Champions\u00a0celebrations in July. To take the celebration home with you, visit\u00a0www.donjulio.com<\/a>\u00a0to see where you can secure the limited-edition Tequila Don Julio 1942 FIFA World Cup 2026\u2122\u00a0Edition bottle.<\/p>\n ABOUT TEQUILA DON JULIO \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n
Founded on the pioneering agricultural principles of Don Julio Gonz\u00e1lez and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio A\u00f1ejo, Tequila Don Julio 70 A\u00f1ejo Cristalino, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit\u00a0www.DonJulio.com<\/a>.<\/p>\n Extending beyond the yacht, the Chelsea Piers driving range will transform into a multi-dimensional destination for the first-ever brand takeover of the iconic waterfront venue, where global tastemakers, athletes and influential voices will come together to celebrate this iconic moment in sports culture. <\/p>\n
Beginning Monday, July 13 when the yacht docks in Manhattan through the final whistle of the FIFA World Cup\u2122 tournament on Sunday July 19, Port of Champions will host a diverse lineup of day-to-night programming. <\/p>\n
As the world turns its attention to New York and New Jersey for the FIFA World Cup 2026\u2122 Final, Tequila Don Julio 1942 is redefining the art of celebration with Port of Champions, a week-long luxury waterfront takeover. <\/p>\n
Cision <\/p>\n