{"id":255717,"date":"2026-06-04T21:47:07","date_gmt":"2026-06-04T21:47:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/255717\/"},"modified":"2026-06-04T21:47:07","modified_gmt":"2026-06-04T21:47:07","slug":"ulta-beauty-inks-26k-sf-deal-at-jeff-suttons-1551-broadway-in-times-square-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/255717\/","title":{"rendered":"Ulta Beauty Inks 26K-SF Deal at Jeff Sutton\u2019s 1551 Broadway in Times Square \u2013 Commercial Observer"},"content":{"rendered":"

Skin care and cosmetics retailer Ulta Beauty<\/a> has signed a deal to take over the entirety of Jeff Sutton\u2019s Times Square retail building at 1551 Broadway.<\/p>\n

Ulta inked a 26,000-square-foot lease for all four floors of the property located in Midtown\u2019s bright and bustling Times Square, according to The Real Deal, which first reported<\/a> the news.\u00a0<\/p>\n

SEE ALSO: British Fragrance Brand Jo Malone to Open at 200 East 75th Street<\/a><\/p>\n

Ulta will replace clothing and accessories retailer American Eagle, which currently has a flagship store in the property at the corner of Broadway and West 46th Street. The deal also includes the building\u2019s exterior 250-foot LED sign, TRD reported.\u00a0<\/p>\n

Sutton declined to comment, while a representative for Ulta Beauty did not immediately respond to Commercial Observer\u2019s request for comment. Cushman & Wakefield, which has represented the landlord at 1551 Broadway in the past, also did not immediately respond to a request for comment.\u00a0<\/p>\n

In March, Sutton\u2019s Wharton Properties<\/a> secured a three-year, floating-rate $176 million refinancing on 1551 Broadway from Acore Capital, TRD reported. Wharton acquired 1551 and 1555 Broadway in 2005 for $82.5 million in a joint venture with SL Green Realty.\u00a0<\/p>\n

Ulta Beauty, which has seven locations across New York City, recently announced its plans to open what it described as a \u201chighly experiential\u201d retail concept in Times Square that will focus on events and a grand customer experience.<\/p>\n

\u201cWe are beginning work on a new, highly experiential Ulta Beauty location in Times Square, New York,\u201d Kecia Steelman, president and CEO of Ulta, said during the company\u2019s first-quarter earnings call<\/a>. \u201cExpected to open in late 2027, this flagship store will be a vibrant, dynamic destination where technology, entertainment, convenience and our differentiated assortment come together to deliver immersive guest experiences and brand activations.\u201d<\/p>\n

Times Square and the surrounding area is a bustling hub of large retail deals. Recently, Sandbox VR<\/a>, a virtual reality experience provider, announced it selected Delshah Capital\u2019s 761-777 Seventh Avenue for its first New York City location, while global jewelry retailer Pandora signed a lease<\/a> in April at Rudin\u2019s 3 Times Square. \u00a0<\/p>\n

Amanda Schiavo can be reached at aschiavo@commercialobserver.com<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Skin care and cosmetics retailer Ulta Beauty has signed a deal to take over the entirety of Jeff…\n","protected":false},"author":2,"featured_media":255718,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[99624,2176,99625,2361,75,84,83,9,24,63,5943],"class_list":["post-255717","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-1551-broadway","tag-jeff-sutton","tag-kecia-steelman-channel","tag-leases","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/255717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=255717"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/255717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/255718"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=255717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=255717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=255717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}