Manhattan Mini Storage (MMS), which operates 51 self-storage facilities in Brooklyn, Manhattan and Queens, New York, received nine honors for its \u201cBad Things Happen When You Leave the City\u201d\u00a0advertising campaign at the\u00a047th Annual Telly Awards, which honors excellence in video and television across all screens. The\u00a0MMS\u00a0campaign uses humor to imagine what happens when city dwellers leave New York in search of \u201cmore space,\u201d only to encounter situations that are stranger, riskier or far less appealing than they expected, according to sources.<\/p>\n
Together the campaign earned:<\/p>\n
Two gold awards for \u201cUse of Comedy\u201d<\/p>\n
Three \u201cPeople\u2019s Telly Silver Awards\u201d<\/p>\n
One silver award for \u201cUse of Comedy\u201d<\/p>\n
Three bronze awards for \u201cBranding\u201d<\/p>\n
There were more than 13,000 entries worldwide from\u00a0TV\u00a0and video-content producers. Winners were chosen by The Telly Awards Judging Council, which includes more than 250 experts on video.<\/p>\n
\u201cSelf-storage is a commodity category, unless you decide it isn\u2019t. For decades, Manhattan Mini Storage has used humor as a strategy,\u201d said Sarah Little, senior vice president of marketing for\u00a0MMS. \u201cHumor compounds. A funny campaign doesn\u2019t just generate impressions; it drives conversation, reposts, screenshots and word-of-mouth. Brands that are willing to invest in humor build something stronger than advertisement alone ever could.\u201d<\/p>\n