Frozen yogurt is having a resurgence across New York City, with new shops popping up throughout the area and drawing long lines as the classic treat finds new life with modern twists.<\/p>\n
Eyewitness News Meteorologist Dani Beckstrom visited several popular spots in Greenwich Village to see what’s behind the boom and how each shop stands out.<\/p>\n
At Go Greek<\/a>, a brand that has been around since 2012, the recent surge in popularity reflects changing tastes, according to head of brand Julien Borbon.<\/p>\n “It’s been around since 2012, so we like to see everyone’s catching up to what we’ve been doing,” Borbon said. “I think there’s a real boom because people are realizing the new trends, protein-packed, gut health, and that it’s a meal replacement more than a dessert.”<\/p>\n Go Greek offers a rotating menu of six flavors along with more than 20 toppings, plus smoothies and both sweet and savory bowls.<\/p>\n “I think the fact that our ingredients are all imported definitely sets us apart,” Borbon said. “You can taste it in the texture. It’s really creamy, it’s really rich.”<\/p>\n At Mimi’s<\/a>, a self-serve shop, the focus is on atmosphere and variety.<\/p>\n “The vibe is community, good frozen yogurt, all clean ingredients, just the atmosphere where you can sit down with your friends, hang out,” employee Lexi Sealy said.<\/p>\n Customers can choose from a wide range of toppings, including cookie dough, cinnamon rolls and specialty sauces. “Definitely a little something for everyone,” Sealy said.<\/p>\n Another longtime player, Culture<\/a>, has been serving frozen yogurt in the neighborhood for more than a decade. Co-owner Jenny Ammirati said the shop has built a loyal customer base over the years.<\/p>\n “It’s always exciting, and we’ve had loyal customers for so many years who have been coming since the day we opened,” Ammirati said. “They still come almost every day.”<\/p>\n Culture makes its frozen yogurt from scratch in-house using milk sourced from the Hudson Valley, without additives or pre-made mixes.<\/p>\n “We make all of our desserts from scratch at each location,” Ammirati said. “It’s all real.”<\/p>\n Newer shops are also leaning into trends, including popular flavors like pistachio at Madison Fare<\/a>, as well as viral buzz on social media.<\/p>\n At Myka<\/a>, where lines often stretch down the block, customers said the wait is part of the current frozen yogurt craze.<\/p>\n “It’s froyo summer, I don’t know,” one customer said.<\/p>\n “I feel like it’s making a comeback, and so we’ve been trying all the froyo spots around the city,” another added, noting they had waited about 40 minutes on a recent visit.<\/p>\n At Birdie’s<\/a>, customers can pair frozen yogurt with another trending treat, a candy shop experience. Assistant manager Henry Ellis said the generous portions and toppings help set the shop apart.<\/p>\n “We give generous helpings, and we also pay for our toppings,” Ellis said. “You get one topping on the bottom and two toppings on top.”<\/p>\n The shop also offers a selection of candy sold by weight, giving customers “the best of both worlds,” he said.<\/p>\n After multiple stops, the takeaway is clear: frozen yogurt is back in a big way, though customers should be prepared to wait.<\/p>\n Whether you’re looking for a sweet treat or maybe your next protein-packed meal replacement, make sure to give froyo a try.<\/p>\n ———- Submit a tip or story idea to Eyewitness News<\/p>\n
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