![\"Limo](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/06\/Limo-Bar-.jpg\")
L-R: Mario Firmani, Jack Berry, Ian Alexander and Reed Adelson<\/p>\nIan Alexander and Mario Firmani will be beverage partners at the soon-to-open Limo Bar in New York City\u2019s East Village.<\/p>\n
L-R: Mario Firmani, Jack Berry, Ian Alexander and Reed Adelson<\/p>\n
Both Alexander and Firmani were previously bar directors at The Dead Rabbit.<\/p>\n
The bar opens this week (11 June) and is co-founded by Reed Adelson, owner of Virginia\u2019s bar and restaurant in New York City, and Jack Berry, of the city\u2019s Ray\u2019s bar and Original Henry Lambert\u2019s Beer.<\/p>\n
\u201cAfter 10 years of owning and operating Virginia\u2019s in the East Village, and three years on East 3rd Street, I knew I wanted to invest more in this neighbourhood,\u201d said Adelson. \u201cNot as an extension of Virginia\u2019s, but as a straightforward, comfortable, cocktail-focused space that I felt the neighbourhood needed.\u201d<\/p>\n
Limo Bar aims to feel \u2018celebratory, familiar, and unmistakably New York\u2019.<\/p>\n
Its drinks programme combines original recipes with nods to iconic cocktails, drawing inspiration from lobby bars, cocktail institutions and New York neighbourhood taverns.<\/p>\n
Martinis serve as a centrepiece, with the menu section spanning classic expressions as well as more \u2018playful\u2019 signatures such as the Pickle Martini and the Pornstar Martini.<\/p>\n
A particular highlight is expected to be the Clean Dirty Martini, which was originally developed in Paris by Colin Field. The cocktail features a single Castelvetrano olive inside a frozen orb of olive juice, which melts and transforms the Martini\u2019s flavour profile as it\u2019s drunk.<\/p>\n
The rest of the menu focuses on classic cocktails, including Negronis, Cosmopolitans, Bloody Marys and more.<\/p>\n
![\"Limo](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/06\/Limo-Bar-Clean-Dirty-Martini-350x350.jpg\")
The Clean Dirty Martini<\/p>\n
Food and design<\/p>\n
Alex Baker, formerly of New York restaurants Rebelle and Yves, has created the food offering, which draws from grand hotel and bar dining. Options include prawn cocktail, mozzarella sticks, club sandwiches, steak frites, and classic desserts.<\/p>\n
Julie Roberts collaborated with Berry on the interiors, which are intended to echo a 1980s stretch limousine through wraparound banquettes, warm wood panelling, mirrors and privacy curtains.<\/p>\n
The bar is filled with scans of vintage private car service brochures, automobile auction catalogues, paparazzi photographs of iconic limousine moments, and personal photos of friends and family in limos.<\/p>\n
\u201cNew York has this addictive ability to make you feel like you\u2019ve made it, even when you\u2019re still on the way,\u201d added Berry. \u201cWhen you\u2019re sitting at Limo Bar, it feels like you\u2019ve made it, and that\u2019s what\u2019s so New York about it.<\/p>\n
\u201cWe weren\u2019t interested in building a place that ends up on a list. We wanted to build a room with a personality of its own that New Yorkers come back to, with outstanding classic cocktails, inarguably good food, and the kind of atmosphere that gives you that same \u2018oh yeah\u2026 this is why I live here\u2019 feeling you get when you cross the bridge to Manhattan coming home from the airport.\u201d<\/p>\n
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