{"id":260973,"date":"2026-06-09T20:12:08","date_gmt":"2026-06-09T20:12:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/260973\/"},"modified":"2026-06-09T20:12:08","modified_gmt":"2026-06-09T20:12:08","slug":"coachtopia-x-depop-launch-bag-bazaar-pop-up-in-soho-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/260973\/","title":{"rendered":"Coachtopia x Depop Launch Bag Bazaar Pop-up in SoHo, NYC"},"content":{"rendered":"

\n\tCoachtopia<\/a> and Depop<\/a> on Tuesday revealed the launch of the official Coachtopia<\/a> shop on Depop<\/a>. And to celebrate, the two are hosting a two-day consumer pop-up<\/a> called \u201cBag Bazaar\u201d at 45 Grand Street in SoHo<\/a>.<\/p>\n

\n\t\u201cCoachtopia and Depop felt naturally aligned because both understand how much individuality and unique personal style matter to this generation of consumers,\u201d\u00a0said Jen Yue, senior vice president of strategy and consumer insights at Coach<\/a>. \u201cWe loved the idea of creating a space where the thrill of discovering something unexpected meets the quality and craftsmanship that define Coach<\/a>.\u201d<\/p>\n

\n\tThe online shop will feature a range of Coachtopia bags, including Alter\/Ego, the first Coachtopia bags that were restored alongside vintage Y2K Coach styles.<\/p>\n

\n\tAs a gift with purchase at the SoHo<\/a> pop-up<\/a>, shoppers can create a bag charm using leftover materials \u2014 in collaboration with Depop seller Juliana NYC. The \u201cBag Bazaar\u201d will also feature a series of activations with customization and personal style at the forefront, accompanied by a closet sale on Friday hosted by Iris Law<\/a>. Consumers can also trade in eligible Coach and Coachtopia products for Coach store credit.<\/p>\n

\n\tThe in-person experience will feature booths that mirror the Coachtopia Alter\/Ego bags, which showcase a selection in the circularity<\/a> product journey. Attendees will experience aura readings by Synergy Life, a patchwork installation from Yoonie Kim, a digital try-on mirror experience by DressX, desserts from the viral Dotcakes and music from DJ L3Ni.<\/p>\n

\n\tThe two brands said they share a belief in \u201creimagining what already exists\u201d and \u201cfinding beauty in waste,\u201d with the partnership merging new, remade and vintage pieces in one place. This partnership emphasizes fashion\u2019s product and life cycle at the center to continue to position the resale market as a major part of how today\u2019s younger consumers and the next generation discover and shop.<\/p>\n

\n\t\u201cWe\u2019re excited to partner with Coachtopia to launch its official shop on Depop. Coachtopia\u2019s approach to reimagining existing materials and extending product life deeply resonates with our community and \u2018Bag Bazaar\u2019 gives us another exciting opportunity to bring the Depop experience into the real world, connecting with our community through fashion, creativity and discovery,\u201d said Steve Dool, senior director of brand and creative at Depop.<\/p>\n

\n\tThis is a continuation of Depop\u2019s experiential pop-up retail strategy and its partnerships with the Governors Ball<\/a> and Kacey Musgraves<\/a>, alongside tapping Gabriella Karefa-Johnson as the brand\u2019s trends spokesperson<\/a>.<\/p>\n

\n\tThe Coachtopia x Depop shop launches Friday at 3 p.m at depop.com\/coachtopia. The \u201cBag Bazaar\u201d pop-up at Grand Street is on Friday and Saturday from noon to 6 p.m.<\/p>\n","protected":false},"excerpt":{"rendered":"Coachtopia and Depop on Tuesday revealed the launch of the official Coachtopia shop on Depop. And to celebrate,…\n","protected":false},"author":2,"featured_media":260974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[101418,13272,101419,89744,101420,34533,101421,9,56,63,65,64,1164,3210,101422,101423],"class_list":["post-260973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-circularity","tag-coach","tag-coachtopia","tag-consumer-behavior","tag-depop","tag-ebay","tag-iris-law","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-pop-up","tag-soho","tag-sustainabiliity","tag-y2k-fashion"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/260973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=260973"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/260973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/260974"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=260973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=260973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=260973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}