{"id":264023,"date":"2026-06-12T01:31:24","date_gmt":"2026-06-12T01:31:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/264023\/"},"modified":"2026-06-12T01:31:24","modified_gmt":"2026-06-12T01:31:24","slug":"reeses-book-club-to-host-in-person-fan-fest-in-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/264023\/","title":{"rendered":"Reese\u2019s Book Club to Host In-Person Fan Fest in NYC"},"content":{"rendered":"

Hello Sunshine, Reese Witherspoon\u2019s media and lifestyle brand for women, has announced the launch of STORYfest, a four-part, in-person fan festival beginning on June 16 in Manhattan\u2019s Hudson Yards neighborhood. <\/p>\n

The event series\u2014which will continue with gatherings on July 21, August 18, and September 26\u2014will feature a conversation and book signings with Reese\u2019s Book Club authors, as well as other interactive programming, per a release. The inaugural event will feature authors Marie Benedict and Victoria Christopher Murray discussing their novel A Pair of Aces, the Reese\u2019s Book Club pick for June. <\/p>\n

Hello Sunshine, which is backed by Blackstone-managed investment capital<\/a>, also recently launched a Gen-Z focused arm, Sunnie, which debuted its own book club<\/a> in December 2025. In the STORYfest announcement, Reese\u2019s Book Club EVP Kristin Perla said Hello Sunshine is enhancing its effort to build \u201can ecosystem where audiences can engage with women-centered stories in every part of their lives.\u201d<\/p>\n

Separately, Perla told PW that they\u2019ve seen \u201ca growing appetite for experiences that bring people together around shared interests.\u201d Recently, Amazon announced its own in-person fan festival<\/a>, citing similar demand for in-person programming.<\/p>\n

When asked about striking a balance between catering to fans and elevating new voices, Perla added that part of Hello Sunshine\u2019s goal is \u201cintroducing readers to authors and perspectives they may not have encountered before.\u201d <\/p>\n

STORYfest is sponsored by Target, which will offer giveaways and \u201cdigitally enabled experiences\u201d for fans to shop Reese\u2019s Book Club titles.<\/p>\n","protected":false},"excerpt":{"rendered":"Hello Sunshine, Reese Witherspoon\u2019s media and lifestyle brand for women, has announced the launch of STORYfest, a four-part,…\n","protected":false},"author":2,"featured_media":264024,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9,56,63,65,64,83233],"class_list":["post-264023","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-reese"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/264023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=264023"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/264023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/264024"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=264023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=264023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=264023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}