{"id":264861,"date":"2026-06-12T20:11:27","date_gmt":"2026-06-12T20:11:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/264861\/"},"modified":"2026-06-12T20:11:27","modified_gmt":"2026-06-12T20:11:27","slug":"tech-firm-bluebook-cities-signs-6k-sf-lease-at-412-broadway-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/264861\/","title":{"rendered":"Tech Firm Bluebook Cities Signs 6K-SF Lease at 412 Broadway \u2013 Commercial Observer"},"content":{"rendered":"<p>A real estate-focused technology firm\u00a0is leasing space in Manhattan\u2019s Tribeca neighborhood.<\/p>\n<p><a href=\"https:\/\/commercialobserver.com\/company\/bluebook-cities\/\" title=\"Bluebook Cities\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Bluebook Cities<\/a>, which was co-founded in 2021 by Dryden Brown and Charlie Callinan and helps cities build self-governed communities, signed a 6,300-square-foot lease at Joe Betesh\u2019s 412 Broadway, according to landlord broker <a href=\"https:\/\/commercialobserver.com\/company\/okada-company\/\" title=\"Okada &amp; Company\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Okada &amp; Company<\/a>.<\/p>\n<p>SEE ALSO: <a href=\"https:\/\/commercialobserver.com\/2026\/06\/nyc-school-construction-authority-lease-bronx-science-center\/\" rel=\"nofollow noopener\" target=\"_blank\">NYC Public Schools to Build New 54K-SF STEAM Center in the Bronx<\/a><\/p>\n<p>Asking rent for Bluebook\u2019s new space on the entire top floor of the five-story building was $50 per square foot, according to Okada &amp; Company\u2019s Christopher Okada.<\/p>\n<p>\u201cWe\u2019ve seen a 200 percent increase year-over-year in artificial intelligence and AI-adjacent technology companies over the last 12 months,\u201d Okada told Commercial Observer. \u201cTribeca has seen a huge surge in demand for tech companies.\u201d<\/p>\n<p>Okada added that Bluebook has already been backed by investors such as Bill Ackman\u2019s Howard Hughes Holdings.<\/p>\n<p>Okada represented the landlord alongside Okada &amp; Company\u2019s Ken Lerner and Michael Degenstein, while Peter Wloch and John Broderic from <a href=\"https:\/\/commercialobserver.com\/company\/loch-real-estate\/\" title=\"Loch Real Estate\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Loch Real Estate<\/a> negotiated on behalf of the tenant. Loch did not immediately respond to a request for comment.<\/p>\n<p>It\u2019s unclear when Bluebook will move into its new Tribeca space, but its goal is to develop a platform that will connect communities to resources to build cities around their wants and needs.<\/p>\n<p>Bluebook did not immediately respond to a request for comment.<\/p>\n<p>The Class C office building at 412 Broadway, constructed in 1920, sits midblock just below Canal Street. It spans 32,740 square feet and lists vacancies on the third and fourth floors, <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.loopnet.com\/Listing\/412-Broadway-New-York-NY\/36028007\/\">according to LoopNet<\/a>.<\/p>\n<p>Mark Hallum can be reached at <a href=\"https:\/\/commercialobserver.com\/2026\/06\/bluebook-cities-lease-412-broadway\/mailto:mhallum@commercialobserver.com\" rel=\"nofollow noopener\" target=\"_blank\">mhallum@commercialobserver.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A real estate-focused technology firm\u00a0is leasing space in Manhattan\u2019s Tribeca neighborhood. Bluebook Cities, which was co-founded in 2021&hellip;\n","protected":false},"author":2,"featured_media":264862,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[102620,102621,102622,102623,102624,102625,102626,2361,102627,9,11,10,2362,102628],"class_list":["post-264861","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-412-broadway","tag-charlie-callinan","tag-christopher-okada","tag-dryden-brown","tag-joe-betesh","tag-john-broderic","tag-ken-lerner","tag-leases","tag-michael-degenstein","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-office-leases","tag-peter-wloch-channel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/264861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=264861"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/264861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/264862"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=264861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=264861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=264861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}