{"id":265849,"date":"2026-06-13T21:21:30","date_gmt":"2026-06-13T21:21:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/265849\/"},"modified":"2026-06-13T21:21:30","modified_gmt":"2026-06-13T21:21:30","slug":"little-known-designer-gets-her-295-knicks-girl-t-shirt-sold-at-msg","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/265849\/","title":{"rendered":"Little-known designer gets her $295 &#8216;Knicks Girl&#8217; T-shirt sold at MSG\u00a0"},"content":{"rendered":"<p>A little-known Dutch designer scored big after a friend wore her Knicks T-shirt to Madison Square Garden \u2014 and it caught the attention of owner Jim Dolan\u2019s pal.<\/p>\n<p>Georgine\u00a0Ratelband\u2019s $295 \u201cI\u2019m a New York Knicks Girl\u201d tee and five other items from her luxury line are now being sold at the MSG Team Store \u2014 debuting just weeks before the team made it to the <a href=\"https:\/\/nypost.com\/2026\/06\/05\/ticket-sales\/witness-history-with-spurs-knicks-tickets-nba-finals-game-3-at-msg\/\" rel=\"nofollow noopener\" target=\"_blank\">NBA Finals<\/a>.<\/p>\n<p>Designer Georgine\u00a0Ratelband\u2019s Knicks collection is now being sold at Madison Square Garden. Courtesy of Georgine Ratelband<\/p>\n<p>\u201cIt\u2019s great timing,\u201d Ratelband, 37, told The Post. \u201cI\u2019m ecstatic. I\u2019m over the moon. I\u2019m so proud.\u201d<\/p>\n<p>Items from her Knicks collection \u2014 which include a crewneck sweater for $160, a $385 hoodie, $425 pants, a sequin jacket for $900 and a $1,450 leather jacket \u2014 have already been purchased by sports royalty, like New York Knicks star Josh Hart\u2019s wife, Shannon, and former Rangers great <a href=\"https:\/\/nypost.com\/2024\/05\/11\/sports\/henrik-lundqvist-said-fans-acknowledge-him-in-nyc-but-give-him-space\/\" rel=\"nofollow noopener\" target=\"_blank\">Henrik Lundqvist<\/a>.<\/p>\n<p>\u201cOne of my favorite stories is Henrik Lundqvist posted a picture of his daughters wearing my hoodies. It\u2019s an incredible picture, courtside,\u201d she gushed.<\/p>\n<p>\u201cAnd then Josh Hart, his wife wore one of my shirts. And I mean, these people all bought them too, it\u2019s not like I gifted it to them. So it\u2019s even more special.\u201d<\/p>\n<p>Josh Hart\u2019s wife, Shannon, bought the \u201cI\u2019m a New York Knicks Girl\u201d shirt at MSG and debuted it in April. Courtesy of Shannon Hart<\/p>\n<p>Ratelband, who founded the women\u2019s <a href=\"https:\/\/georgine.com\/\" target=\"_blank\" rel=\"noopener nofollow\">luxury fashion label Georgine<\/a> in 2011, introduced sports-themed tees to her collection due to a high demand from her clients \u2014 who wanted to up their game when attending sporting events.<\/p>\n<p>\u201cMy clients always say, \u2018I want to look cute, but I don\u2019t want to be too overdressed,&#8217;\u201d said the fashionista, who\u2019s dressed A-listers like Beyonc\u00e9,\u00a0Zendaya, Lady Gaga and Brooke Shields.<\/p>\n<p>\u201cJust because it\u2019s the men playing, us girls also want to be involved.\u201d<\/p>\n<p>Rangers legend Henrik Lundqvist posted this Instagram photo of his daughters sporting Ratelband\u2019s hoodies.  Apple Photos Clean Up<\/p>\n<p>In April 2025, she gave the only hand-embroidered \u201cI\u2019m a New York Knicks Girl\u201d tee she designed to her friend to wear to MSG for Game 5 of Round 1 of the playoffs against the Detroit Pistons.<\/p>\n<p>\u201cA friend of Dolan showed it to an executive over at MSG who then referred it over to the merchandise manager,\u201d she explained.<\/p>\n<p>\u201cBefore I knew it, I was literally put on a text message [with MSG] and they were like, \u2018We love the shirt. How many can we get?\u2019 So I said, \u2018None. I only made one!&#8217;\u201d<\/p>\n<p>Ratelband immediately contacted the factory she uses in Italy to rush a bulk order.<\/p>\n<p>The fashionista\u2019s Knicks collection includes the $295 \u201cI\u2019m a New York Knicks Girl\u201d tee, a crewneck sweater for $160, a $385 hoodie, $425 pants, a sequin jacket for $900 and a $1,450 leather jacket. <\/p>\n<p>Her \u201cI\u2019m a New York Knicks Girl\u201d shirt was only sold at the exclusive Delta Lounge at MSG last season, and after the first batches sold out, she was asked to design additional Knicks merch.<\/p>\n<p>\u201cI made a beautiful presentation with sketches and ideas and went into MSG. I was so nervous, it was a huge boardroom with a lot of people to present to. But they loved everything,\u201d said Ratelband.<\/p>\n<p>Ratelband, who moved to New York from the Netherlands in 2014, said her Knicks partnership has special meaning because the term \u201cKnickerbockers\u201d comes from the name of the trousers the original Dutch settlers to Manhattan wore in the 1600s.<\/p>\n<p>\u201cAnd since I\u2019m Dutch, I just feel like it\u2019s such a perfect collaboration,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"A little-known Dutch designer scored big after a friend wore her Knicks T-shirt to Madison Square Garden \u2014&hellip;\n","protected":false},"author":2,"featured_media":265850,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2889,68,17479,102940,4778,222,37011,9,11,1104,10,319,2085,6015,98323,4903,3098],"class_list":["post-265849","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-clothing","tag-exclusive","tag-fashion-designers","tag-henrik-lundqvist","tag-josh-hart","tag-madison-square-garden","tag-nba-finals","tag-new-york","tag-new-york-headlines","tag-new-york-knicks","tag-new-york-news","tag-sports","tag-sports-entertainment","tag-sports-fans","tag-the-netherlands","tag-women","tag-womens-fashion"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/265849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=265849"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/265849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/265850"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=265849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=265849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=265849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}