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\n Photo-Illustration: by The Cut; Photos: Getty Images\n <\/p>\n
There\u2019s a $125 orange faux ostrich clutch that some New York Knicks fans have decided holds the fate of their beloved basketball teams\u2019 historic Finals run, and the woman carrying it is entirely aware of the pressure.<\/p>\n
Jordyn Woods<\/a>, engaged to Knicks center Karl-Anthony Towns, has brought her Tux Clutch Mini<\/a> from her own brand Woods by Jordyn to every playoff game this postseason. The Knicks haven\u2019t lost a single game as long as it\u2019s in the building, the one hiccup being game three at Madison Square Garden when heightened security for Donald Trump\u2019s attendance enforced a strict no-bag policy<\/a>. Coincidentally, when the bag was back for game four, the Knicks beat the Spurs<\/a> again.<\/p>\n Now, with New York one victory away from its first championship since 1973, Woods is in San Antonio taking in this surreal moment, her lucky clutch packed and ready to go.<\/p>\n \u201cIt feels like an out-of-body experience, to be honest,\u201d Woods told me from her hotel room in Texas. \u201cWe\u2019re one win away from winning everything, and all I can think about is just winning the next game.\u201d<\/p>\n Calling from San Antonio on Saturday morning before getting her own pre-game workout in, I spoke to Woods about her lucky bag, the impact its virality has had on her clothing brand, and why she\u2019s \u201cnot really fazed\u201d by all the celebrities courtside.<\/p>\n You\u2019ve been candid on social media about how this NBA Finals run is an experience you\u2019ll never forget. What does this moment feel like for you? Your lucky bag has become one of the main characters in the NBA finals. At what point did you start feeling like it was lucky?\u00a0 Knicks fans are taking the importance around your lucky bag seriously. What do you think about the memes and fans\u2019 responses? How did you come up with the bag\u2019s design? Throughout the playoffs, have you worn the same exact bag for every single game, or have you alternated colors?\u00a0 When the Knicks implemented a strict no-bag policy at Madison Square Garden for game three and took extra security measures because Donald Trump was in attendance, did you still try to get the lucky bag into the arena? When you couldn\u2019t bring the lucky bag into MSG, you said you turned the bag into a pair of shoes? What does Karl think about your lucky bag? Does he believe in the superstition? What do you keep inside of your bag during games? Has the bag\u2019s success inspired any other pieces? I\u2019ve been seeing World Cup tweets about how someone\u2019s team lost and they said, \u201cWe should have bought Jordan\u2019s bag for the soccer game,\u201d and now people are equating it to other sports. It made me think, what are the sports rules around fashion? Maybe we\u2019re making more sports integrated bags for game day. Before you know it, the season\u2019s gonna start all over again.<\/p>\n What has your lucky bag\u2019s viral moment in the spotlight taught you as a business owner of a fashion brand? Are there any other superstitions you\u2019ve taken seriously during this year\u2019s post-season? I know you mentioned on TikTok that you also have a lucky necklace you\u2019ve been wearing.\u00a0 Besides the bag, how do you decide the rest of the outfit you want to wear to each game? There have been so many celebrities showing up and sitting courtside during the Knicks playoffs and Finals, from Spike Lee and Ben Stiller to Timothee Chalamet and Kylie Jenner<\/a>. How does it feel to be celebrating alongside them? Stay in touch.<\/p>\n The latest in style, self, culture, and power in your inbox.<\/p>\n Vox Media, LLC Terms and Privacy Notice<\/p>\n
I wish I had the perfect words to say because there are so many emotions, but if I could say any emotion I would just say \u201cgrateful.\u201d Another word is \u201chumility.\u201d I try to not let the highs get too high or the lows get too low. There are still games to be won and I understand this is sports, so anything can happen. But seeing the city embrace these guys and all the joy it\u2019s brought people, I feel emotional even talking about it. It\u2019s brought so much success to people\u2019s businesses, bars, and the economy of New York City. Knowing some people have been watching the Knicks for their whole entire lives and their team is this close to winning, and more importantly, seeing the dynamic of all the different guys [on the team], you can see that these are really good people and so deserving.<\/p>\n
I don\u2019t want to take the credit for the amazing talent and skill that these guys have had. I\u2019m superstitious so regardless, if we start winning and I switch it up and we lose, then I just stick with what I know. I had made this sample a while ago for the playoffs. I knew we were going to be in the playoffs just based on the team\u2019s success last year and I wanted to wear something that\u2019s part of my own brand, Woods by Jordyn. I kept wearing it and they didn\u2019t lose. The one time we lost was when I couldn\u2019t bring my bag into Madison Square Garden, so it kind of created this hysteria. I wasn\u2019t the one enforcing the idea that this is the lucky bag, you guys have to believe this. It\u2019s kind of organically the greatest thing that could have happened to my brand.<\/p>\n
I\u2019m obsessed. It\u2019s so funny seeing the memes and everything everyone is making, but I will say it comes with immense pressure. The pressure was created for me and the bag, which in some ways has been great, the guys have been pulling it off. God forbid we were to lose, what does this mean for my bag\u2019s reputation now? But I can say, knock on wood, we haven\u2019t lost yet with the bag in the building.<\/p>\n
It\u2019s based on an existing bag that I already had. The original<\/a> is double the size and we decided to make a mini so it could be easier to wear. I love ostrich and that kind of print. I have some similar bags, like my Herm\u00e8s bag in ostrich. I wanted to create that feeling but at a more affordable price point. Our material is faux ostrich. Obviously, I couldn\u2019t charge $125 if it was real. I actually sell a blue one as well. There\u2019s also white, which my sister [Jodie Woods] wore to a game. It\u2019s part of the bridal collection and it has a mirror on the inside.<\/p>\n
I switched up to the blue one time. We still won but everyone was pissed off that I switched it up because it was a close game.<\/p>\n
Of course I tried, but I also didn\u2019t want to get tackled or have it confiscated, because if the bag got confiscated, we would have been in a way worse situation.<\/p>\n
I had that sample [for the Stunt Sandal<\/a>] already made. It was a fun way to keep the vibes going. I wanted them to be a limited time capsule, so they\u2019re available for pre-order. We try to have a sustainable approach with the brand, we don\u2019t want to overproduce and waste materials so we run limited quantities and then we see the demand. They\u2019re already made, it\u2019s just going to take some time to get everything together. I\u2019m currently also transitioning warehouses. We make it all look glamorous on social media, but when you\u2019re running a business behind the scenes there\u2019s a lot that goes into it.<\/p>\n
He\u2019s been my biggest supporter since day one. He\u2019s always the one who says, \u201cYou should make more, you should do more.\u201d He\u2019s always pushing me to be better and do better. He\u2019s loving it. This is great for him. We both get to win.<\/p>\n
The bag fits so much even though it\u2019s not that big. I packed it heading here to San Antonio and I have a phone stand in there, a phone, and a bunch of stuff. I typically bring a camera, probably four different lip glosses, lip liner, my wallet, I always keep mints or listerine strips, hand cream, hand sanitizer, really just simple things in case of emergency, maybe some post-game pass for the game or something I need for the game.<\/p>\n
I have a lot of collections in the works right now. My bridal era is on the back burner right now for obvious reasons and happily so. I\u2019m not even upset about it for one second because I really want us to get this [championship]. But I am working on a bridal collection and there are other different things that I\u2019ve been working on on the backend that people will see. After we get through the NBA finals I\u2019ll have a few weeks to focus on everything else.<\/p>\n
Be ready. If you stay ready, you don\u2019t have to get ready. I have a really small but great team, there\u2019s only a few of us. I started this all on my own, it\u2019s self-funded and I\u2019ve organically been able to reinvest into it and continue to grow. You don\u2019t have to rush the process, but just be ready for the opportunity.<\/p>\n
Yes. After I bought a watch from AP [Audemars Piguet], that\u2019s when we went on our winning streak as well, so I call that watch lucky. I call everything lucky, and maybe it\u2019s meant for us this year, you know? Maybe it\u2019s not luck. It\u2019s skill, but I love all the superstitions and I love a theme.<\/p>\n
You\u2019d be surprised, I decide the day before what I want to wear. I have an amazing tailor and if I have a vintage shirt or something, she\u2019ll come over and chop it up, or sometimes people will make me something and I\u2019ll have a jacket or I\u2019ll have a pair of shoes I want to wear. I\u2019ll just piece it together super last minute. I try not to plan too far in advance, just because you never know what\u2019s going to happen. It\u2019s really unpredictable, so I don\u2019t want to make 20 outfits and then have them sitting there. But also what I notice is that as the series keep going on longer and longer, you kind of grow fatigued of figuring out what you want to wear. People think for the Finals you\u2019re gonna bring it, and I\u2019m like, I actually have no clue what I\u2019m wearing because I had to come up with 30 outfits already.<\/p>\n
I\u2019m not really fazed by celebrity row. I\u2019m from LA, that\u2019s my life. But I really appreciate how hard you see the fandom in New York City no matter who the person is, it\u2019s unreal. I watched Game of Thrones last basketball season during the winter and then I\u2019m sitting next to Kit Harrington and I\u2019m like, oh my gosh, it\u2019s Jon Snow. I don\u2019t really fangirl over people, I\u2019ve been around so many people growing up, but it\u2019s really cool that you can see your favorite person or people, and you\u2019re all cheering for the same thing and it\u2019s bringing you all together.<\/p>\n