{"id":265963,"date":"2026-06-14T00:08:28","date_gmt":"2026-06-14T00:08:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/265963\/"},"modified":"2026-06-14T00:08:28","modified_gmt":"2026-06-14T00:08:28","slug":"barneys-new-york-returns-details-of-the-naples-fla-relaunch-plan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/265963\/","title":{"rendered":"Barneys New York Returns: Details of the Naples, Fla., Relaunch Plan"},"content":{"rendered":"

\n\tBarneys New York<\/a> will be back in business soon \u2014 but not in its hometown.<\/p>\n

\n\tA group led by veteran luxury executive Richard Cohen is working diligently to relaunch Barneys New York<\/a> in a 10,000-square-foot space within the Bayfront marina\/development in Naples, Fla.<\/p>\n

\n\tCohen, along with a partner, Eric Appelblom, formed a firm called the One Luxury Solution, to open Barneys New York stores in Florida. They were granted the exclusive licensed rights in the state by the Authentic Brands Group, which owns the Barneys brand.<\/p>\n

\n\t\u201cWe hope to open Barneys in Naples before the end of the year. So we\u2019ve got a lot of work to do,\u201d Cohen told WWD. \u201cWe plan to open other Barneys stores in Florida, and work directly with ABG. Jamie and Jarrod have been fabulous working this out with us,\u201d Cohen said, referring to Jamie Salter, executive chairman, and Jarrod Weber, global president of sports and lifestyle, at Authentic.<\/p>\n

\n\tWhile there has been some buzz about bringing Barneys back to the site of the former Barneys flagship on Madison Avenue at 61st Street in Manhattan, that\u2019s not on Cohen\u2019s agenda. And as of yet, no operator for restoring Barneys on Madison has been identified, but according to sources, Salter is working on it and has been in discussions with the landlord of 660 Madison, Ashkenazy Acquisition Corp., regarding rent terms for a potential lease. <\/p>\n

\n\tBayfront is not a luxury center, but Cohen plans to re-merchandise it with new tenants that would make compatible neighbors for Barneys. \u201cWe have the rights to curate it; Eric and I will be turning Bayfront into a luxury center. Barneys will be the gatekeeper to that,\u201d said Cohen. \u201cWe sat down with Kevin Stoneburner, the landlord, and we worked it out.\u201d<\/p>\n

\n\tCurrently, Bayfront houses a B&B Italia SpA, an upscale furniture store, Port Royal Jewelers, Lovejoy Antiques, Tavern on the Bay sports bar and grill, and Kerico Mexican among the retailers and restaurants. \u201cWe have an agreements with Swims, the men\u2019s shoe brand, and with Pilotti, an Italian shoe company. We have some high-end restaurants going in too, but Barneys is the key.\u201d<\/p>\n

\n\tCohen said the new Barneys will include a 2,000-square-foot Freds restaurant, as well as the Chelsea Passage home area. Both were popular destinations at Barneys in Manhattan. Barneys private label will be sold along with \u201csome of the most famous brands in the world,\u201d Cohen said. <\/p>\n

\n\tBarneys in Naples will also carry fragrance, cosmetics, jewelry, children\u2019s, ladies\u2019 handbags and shoes. \u201cThe women\u2019s ready-to-wear and men\u2019s ready-to-wear will be a relatively small portion, compared to what Barneys was originally, because there is only 10,000 square feet,\u201d Cohen said.<\/p>\n

\n\tHe declined to mention any brands lined up so far. \u201cWe\u2019ll have a pre-opening party where we introduce some of the brands that we\u2019re having, but right now I think it\u2019s a tad too early to do that.\u201d<\/p>\n

\n\tAsked why he chose Naples to relaunch Barneys rather than New York or Los Angeles or some other large metro area, Cohen said: \u201cI\u2019d much rather be a big fish in a small pond than a small fish in a big pond. But we think of Florida as the southern New York, and we think if we\u2019re going to try it anywhere, let\u2019s try in Florida. I think Florida, especially Naples, needs a store like Barneys.\u201d <\/p>\n

\n\tHe pointed out that Naples has a very affluent demographic with many transplanted New Yorkers who reside permanently in Naples, or are snowbirds, and are very familiar with Barneys.<\/p>\n

\n\t\u201cYou could talk about Wilkes Bashford in San Francisco, Louis of Boston, or Ultimo in Chicago, but really Barneys was the key. Barneys was famous for bringing brands from all over the world to New York and I think in Naples we have an opportunity to do exactly the same thing, to respect what Fred Pressman did, to respect what Barneys represented, and at the same time bring it into the year 2026. The location is there. We\u2019re ready to go. Construction will start soon, and the brands have already been spoken to.\u201d<\/p>\n

\n\tCohen said he has been compiling a team and has hired a creative director and an operations executive, whom he declined to name because they are still with other companies. Cohen said he is serving as the head merchant.<\/p>\n

\n\tAsked why reviving Barneys in New York City is not on his agenda, Cohen replied: \u201cThe days of working for a landlord are long gone. Your landlord has to be your partner.\u201d <\/p>\n

\n\tBringing Barneys back to New York, \u201cThat\u2019s ABG\u2019s decision, but for me, I have relationships in Florida,\u201d he said. \u201cLandlords are much more open to working with you in order to create something. New York is a tough market. So that\u2019s up to Jamie. That\u2019s up to what our partner Jamie finds, but at this stage of the game, I\u2019m not involved.\u201d<\/p>\n

\n\tHe is considering launching a Barneys in West Palm Beach, which is booming.<\/p>\n

\n\tRemaking Barneys, Cohen said, \u201cis not about capturing what Barneys was. It\u2019s about capturing what Barneys can be, and frankly, I think, without tooting my own horn, with the contacts I\u2019ve had over 45 years, it\u2019s exciting to be able to create a point of view and, with everything that Saks and Neiman\u2019s are going through and have gone through, to have a new specialty store point of view. Barneys New York will have a New York twist to it.\u201d<\/p>\n

\n\tAside from One Lux Solution, Cohen currently serves as president of DJD&S, a consultancy he founded in 2019. During his nearly 40 years in luxury, he led the Ermenegildo Zegna Group\u2019s North American division for 16 years, growing it from a $13 million business into a $300 million operation in the U.S. and a $1 billion business worldwide. He also served as chief executive officer and president of St. John Knits, CEO of Robert Talbott, senior vice president of international business development at Saks Fifth Avenue, CEO of Trinity Limited, a Hong Kong-listed global menswear corporation, and chief branding officer at One World Star International.<\/p>\n

\n\tBarneys was founded by Barney Pressman, who died in 1991, but Cohen said he had opportunities to interact the family members running the business more recently, including the late and legendary Fred Pressman as well as his son Gene. <\/p>\n

\n\t\u201cI knew the inner workings of the store,\u201d Cohen said.<\/p>\n

\n\tBayfront in Naples, he added, is \u201cright on the water, in the heart of downtown Naples. It\u2019s almost like a small Portofino.\u201d Barneys there will be competing with Waterside Shops, the open-air center also in Naples that houses Saks Fifth Avenue, Tiffany, Ralph Lauren, Dior and other luxury and upscale stores. \u201cI\u2019ve reached out to a lot of people for advice. I\u2019ve reached out to [former Barneys executive] Peter Rizzo, Tommy Hilfiger, who\u2019s a friend, and Ron Frasch,\u201d the former Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus executive. \u201cI\u2019ve reached out to a lot of people, asking their advice,\u201d Cohen said. \u201cEveryone was so positive and thought it was a great idea.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Barneys New York will be back in business soon \u2014 but not in its hometown. A group led…\n","protected":false},"author":2,"featured_media":265964,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[102958,9,24,55,54,56],"class_list":["post-265963","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-barneys-new-york","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/265963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=265963"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/265963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/265964"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=265963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=265963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=265963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}