{"id":268001,"date":"2026-06-15T23:28:33","date_gmt":"2026-06-15T23:28:33","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/268001\/"},"modified":"2026-06-15T23:28:33","modified_gmt":"2026-06-15T23:28:33","slug":"tech-firm-via-transportation-inks-55k-sf-at-haddad-brands-2-park-avenue-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/268001\/","title":{"rendered":"Tech Firm Via Transportation Inks 55K SF at Haddad Brands\u2019 2 Park Avenue \u2013 Commercial Observer"},"content":{"rendered":"

Transit technology company Via Transportation<\/a> has parked itself across two full floors of 2 Park Avenue, Commercial Observer has learned.<\/p>\n

The lease with landlord Hadson Realty<\/a>, the real estate arm of fashion company Haddad Brands<\/a>, spans 55,066 square feet across the Midtown South office tower\u2019s 25th and 26th floors. Via Transportation, which provides software and operations for public transportation networks globally, was represented by Savills<\/a> brokers Erik Schmall and Allyson Bowen.<\/p>\n

SEE ALSO: ARCO Design\/Build Takes 10K SF at Williams Equities\u2019 470 Park Avenue South<\/a><\/p>\n

The 28-story office tower between East 32nd and East 33rd streets has racked up 165,361 square feet of office deals in the 14 months since JLL<\/a> took over leasing, the New York Post reported<\/a>. Its broker team of Mitchell Konsker, Cynthia Wasserberger, Kristen Morgan and Michael Pallas represents the landlord, alongside Haddad Brands\u2019 Franco Rauseo.<\/p>\n

Asking rents across the five most recent leases signed at the property were not disclosed, but office asking rents in Midtown South averaged $86.38 per square foot in May, according to data from CBRE.<\/p>\n

Haddad Brands, a children\u2019s clothing manufacturer, acquired 2 Park Avenue in late 2024 for $360 million<\/a>, and hosts its own 250,000-square-foot headquarters there.\u00a0<\/p>\n

\u201cOur commitment to 2 Park Avenue goes beyond ownership,\u201d Richard Haddad, principal at Haddad Brands, said in a statement.\u00a0<\/p>\n

Other full-floor deals completed at the building over the past three months include a 50,017-square-foot lease with Cadent<\/a>, an AI-powered predictive advertising platform. Its ninth-floor lease was negotiated by Newmark<\/a>\u2019s Aaron Ellison and Adam Spector.<\/p>\n

Virtual health care provider Charlie Health<\/a> also took 28,424 square feet across the entire 21st floor, with the help of JLL\u2019s Alex Chudnoff and Ian Lipman.<\/p>\n

Just last week, the City University of New York (CUNY) signed on for 21,621 square feet at Haddad\u2019s tower. The university plans to use the space as a business operations office, according to the landlord reps. Cushman & Wakefield<\/a>\u2019s Rob Lowe, Michael Norris, Jared Thal and Mark Weiss represented CUNY.<\/p>\n

\u201cWe were collectively impressed with the Haddads\u2019 curation of 2 Park Avenue, which made it the right choice for CUNY,\u201d\u00a0 Weiss said in a statement to CO.<\/p>\n

On the smaller end of deals, advisory firm Oxford Economics<\/a> arrived at 10,233 square feet on the tower\u2019s 12th floor. Savills\u2019 Peter Cipriano represented the firm.<\/p>\n

Spokespeople for the new tenants, as well as Savills and Newmark, did not immediately respond to requests for comment.<\/p>\n

Emily Davis can be reached at edavis@commercialobserver.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Transit technology company Via Transportation has parked itself across two full floors of 2 Park Avenue, Commercial Observer…\n","protected":false},"author":2,"featured_media":268002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[103529,103530,102726,103531,98301,24379,39088,103532,103533,95197,103534,78733,2361,103535,103536,103446,10359,9,24,63,2362,101216,122,124,123,103537,103538],"class_list":["post-268001","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-2-park-avenue","tag-aaron-ellison","tag-adam-spector","tag-alex-chudnoff","tag-allyson-bowen","tag-city-university-of-new-york","tag-cynthia-wasserberger","tag-erik-schmall","tag-franco-rauseo","tag-ian-lipman","tag-jared-thal","tag-kristen-morgan","tag-leases","tag-mark-weiss","tag-michael-norris","tag-michael-pallas","tag-mitchell-konsker","tag-new-york","tag-new-york-city","tag-nyc","tag-office-leases","tag-peter-cipriano","tag-queens","tag-queens-headlines","tag-queens-news","tag-richard-haddad","tag-rob-lowe-channel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/268001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=268001"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/268001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/268002"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=268001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=268001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=268001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}