{"id":271144,"date":"2026-06-18T19:09:38","date_gmt":"2026-06-18T19:09:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/271144\/"},"modified":"2026-06-18T19:09:38","modified_gmt":"2026-06-18T19:09:38","slug":"burberry-takes-over-new-yorks-corner-bistro-amid-world-cup-frenzy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/271144\/","title":{"rendered":"Burberry Takes Over New York’s Corner Bistro Amid World Cup Frenzy"},"content":{"rendered":"

\n\tGOOD SPORT: Burberry<\/a> is bringing an IRL experiential take on its latest \u201cA Good Sport\u201d campaign<\/a> to New York<\/a> with a takeover of Corner Bistro amid World Cup<\/a> frenzy sweeping across the U.S.<\/p>\n

\n\tRunning through June 28, the activation sees the West Village bar and restaurant, a local staple for more than six decades, dressed in Burberry<\/a> codes, with bar-stool cushions covered in green Burberry check and pint glasses and mugs carrying the Equestrian Knight motif. <\/p>\n

\n\tThe menu during the period offers Corner Bistro\u2019s signature burger and fries, as well as English summer drinks such as fruit punch and beer, served with traditional condiments. The space will also host events and live sports screenings, tying into a summer of soccer.<\/p>\n

\n\tThe Corner Bistro experience serves as an extension of \u201cA Good Sport,\u201d Burberry\u2019s fall 2026 campaign built around the rituals of match day and watching a game together. The cast mixes sport, film and fashion, with Jason Sudeikis, Romeo Beckham, Thai actor Bright, Rosie Huntington-Whiteley, Stephen Graham, and players including Declan Rice, Eberechi Eze, Leah Williamson, Naomi Girma and Son Heung-min.<\/p>\n

\n\t\u201cBurberry has connected football fans across generations for decades. It\u2019s only right that we celebrate that this summer. There\u2019s a certain attitude to being a good sport that is very British and very Burberry,\u201d said chief creative officer Daniel Lee of the campaign. <\/p>\n

\n\tThe New York<\/a> takeover also follows Burberry\u2019s beach club partnership at H\u00f4tel Belles Rives in Cap d\u2019Antibes<\/a> and One&Only Aesthesis on the Athenian Riviera,<\/a> part of its broader strategy to drive brand heat and traffic through immersive, highly branded spaces.<\/p>\n","protected":false},"excerpt":{"rendered":"GOOD SPORT: Burberry is bringing an IRL experiential take on its latest \u201cA Good Sport\u201d campaign to New…\n","protected":false},"author":2,"featured_media":271145,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[26557,9,24,55,54,56,14771],"class_list":["post-271144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-burberry","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/271144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=271144"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/271144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/271145"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=271144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=271144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=271144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}