How does Dairy Queen create new Blizzard flavors? Why do some menu items go viral while others never make it to stores? And could a Mango Sticky Rice Blizzard ever come to America?<\/p>\n
In this episode of the Twin Cities Business Show, we sit down with Jane Friedrich, Executive Vice President of Research & Development at Dairy Queen, to go inside one of Minnesota\u2019s most iconic brands. Jane is a food scientist with a Ph.D. in flavor chemistry and a former Cargill executive.<\/p>\n
In this episode, she explains the science behind creating new menu items, how consumer trends shape innovation, and why social media has become a powerful force in determining what ends up on the menu.<\/p>\n
Topics include:<\/p>\n
00:00 Introduction
\n00:35 How New Blizzard Flavors Are Created
\n02:15 How Many Flavor Ideas Does Dairy Queen Start With?
\n03:13 The \u201cBlizzard Freezer\u201d and Bringing Back Fan Favorites
\n05:03 Food Trends Shaping Dairy Queen\u2019s Future
\n06:19 Why Dairy Queen Invests in Food Beyond Ice Cream
\n07:31 The Science Behind a Perfect Chicken Strip and Blizzard
\n09:13 Why the Oreo Blizzard Is Still No. 1
\n10:47 How GLP-1 Drugs Could Change the Food Industry
\n11:13 Jane Friedrich\u2019s Journey from Cargill to Dairy Queen
\n13:42 What It\u2019s Like Working at Berkshire Hathaway-Owned Dairy Queen
\n15:01 How Franchisees Influence New Menu Items
\n16:29 Cocoa Prices, Inflation, and Food Costs
\n18:11 Products That Flopped\u2014and Ones That Went Viral
\n19:58 How Dairy Queen Monitors Social Media Trends
\n20:45 The Science of Taste, Smell, and Flavor Chemistry
\n22:45 Why Dairy Queen Creates Powerful Childhood Memories
\n24:54 Why Dairy Queen Introduced the Mini Blizzard
\n26:38 Where Dairy Queen Is Headed Next
\n28:24 International Expansion and the Mango Sticky Rice Blizzard
\n31:01 Why You Can\u2019t Build a Menu Based on Your Personal Favorites
\n32:30 Closing Thoughts<\/p>\n
If you\u2019re interested in food innovation, consumer trends, branding, or the business behind iconic products, this conversation offers a rare look inside the R&D engine of Dairy Queen.<\/p>\n","protected":false},"excerpt":{"rendered":"How does Dairy Queen create new Blizzard flavors? Why do some menu items go viral while others never…\n","protected":false},"author":2,"featured_media":272488,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[9,24,63,122,124,123],"class_list":["post-272487","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-new-york","tag-new-york-city","tag-nyc","tag-queens","tag-queens-headlines","tag-queens-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/272487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=272487"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/272487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/272488"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=272487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=272487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=272487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}