{"id":273971,"date":"2026-06-22T14:47:08","date_gmt":"2026-06-22T14:47:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/273971\/"},"modified":"2026-06-22T14:47:08","modified_gmt":"2026-06-22T14:47:08","slug":"roc-nation-unveils-activations-experiences-across-new-york-city-celebrating-jay-z-30","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/273971\/","title":{"rendered":"Roc Nation Unveils Activations & Experiences Across New York City Celebrating JA\u0178-Z 30"},"content":{"rendered":"

Citywide Activations To Begin June 22, Leading to the 30th Anniversary of JA\u0178-Z’s Debut Album, Reasonable Doubt<\/p>\n

Moments Include Immersive Pop-Ups, Brooklyn Public Library Special Edition Library Cards, and More<\/p>\n

NEW YORK, June 22, 2026 \/PRNewswire\/ — Today, Roc Nation unveiled the first of a series of immersive New York City partnerships, activations and experiences honoring the 30th anniversary of Reasonable Doubt, the landmark debut album that introduced the world to JA\u0178-Z and launched the career of one of music’s most influential artists.<\/p>\n

From a nationwide radio broadcast to immersive experiences and a limited-edition commemorative library card, the JA\u0178\u2013Z 30 celebration spans partners, mediums, and boroughs \u2014 honoring JA\u0178-Z’s debut album and career.<\/p>\n

\"JA\u0178\u2011Z<\/a><\/p>\n

JA\u0178\u2011Z 30 Limited Edition Library Card<\/p>\n

Immersive JA\u0178-Z 30 pop-ups open June 25 at 11 AM ET in lower Manhattan and the Dumbo area of Brooklyn, offering limited edition bespoke JA\u0178-Z 30 items.<\/p>\n

Go to\u00a0<\/a>www.jayz30.com<\/a> to reserve your space and guarantee entry.<\/p>\n

iHeartRadio will commemorate the 30th anniversary with a powerful on-air retrospective nationwide. The campaign launches at midnight on June 22 with the nationwide broadcast of JA\u0178\u2013Z’s historic Rock & Roll Hall of Fame induction speech.<\/p>\n

The campaign continues to June 25th, when iHeart partners with Roc Nation on a very special surprise for the city and culminates at midnight, when iHeartRadio broadcasts Reasonable Doubt in its entirety.<\/p>\n

Brooklyn Public Library (BPL) and Roc Nation have partnered to release the JA\u0178\u2013Z 30 Limited Edition Library Card, a commemorative card honoring the 30th anniversary of Reasonable Doubt.<\/p>\n

Beginning June 25th, the card will be available at all BPL locations systemwide on a first-come, first-served basis while supplies last.<\/p>\n

At Marcy Library, visitors can browse and borrow titles from JA\u0178\u2013Z’s curated Booklist on a dedicated display shelf featuring volumes donated by Roc Nation.<\/p>\n

Additional experiences across the city will feature immersive pop-ups, exclusive merchandise, music, and food, with more details to be announced.<\/p>\n

JA\u0178-Z 30 is a year-long celebration marking thirty years since the release of JA\u0178-Z’s classic debut album, Reasonable Doubt. The initiative honors JA\u0178-Z’s body of work as a living cultural archive through concerts, immersive experiences, exclusive products, and special events throughout 2026 and beyond.<\/p>\n

SOURCE Roc Nation<\/p>\n

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