{"id":277242,"date":"2026-06-24T22:51:30","date_gmt":"2026-06-24T22:51:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/277242\/"},"modified":"2026-06-24T22:51:30","modified_gmt":"2026-06-24T22:51:30","slug":"posh-moms-spend-thousands-on-fancy-sleepawy-camps-and-gear","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/277242\/","title":{"rendered":"Posh moms spend thousands on fancy sleepawy camps and gear."},"content":{"rendered":"<p>For Elizabeth Weprin, the more than six figures she shelled over the course of nearly a decade for seven weeks of summer camp for her two daughters at Raquette Lake Camp in the Adirondacks, was priceless.<\/p>\n<p>Not just for the friendships her daughters would make at the program \u2014 where tuition\u00a0<a href=\"https:\/\/raquettelake.com\/parents\/dates-tuition\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">starts at $17,450<\/a> per pup \u2014 or a summer free of digital distractions, but the networking. <\/p>\n<p>\u201cThe crown jewel of these sleepaway camps is the alumni parent network that you can tap into,\u201d Weprin, 55, a Boca Raton-based content creator married to an attorney, told The Post. <\/p>\n<p>Relationships with elite captains of industry via Raquette Lake have served as a rich resource to Weprin\u2019s girls Marlie, now 26 and Allie, now 23 \u2014\u00a0as they\u2019ve transitioned from little campers to college graduates to breadwinners in the workforce.\u00a0<\/p>\n<p>Weprin (Left) and her husband spared no expense ensuring their daughters enjoyed enriching summer camp experiences at upstate\u2019s Raquette Lake. Elizabeth Weprin<\/p>\n<p>\u201cI\u2019ve always told my kids, \u2018Your Rolodex is everything,\u2019\u201d she said, referring to the business contact keeper of yore. \u201cInternships,\u00a0job opportunities, experiences \u2014 it\u2019s all about who you know.\u201d<\/p>\n<p>And she\u2019s not the only parent making an expensive investment in their children\u2019s futures. <\/p>\n<p>Rachael Braunschweiger Potash shells out $40,000-plus a year to send her two daughters to Camp Vega, a girls-only summer oasis on Echo Lake in Fayette, Maine \u2014 where her children have made an influential circle of friends.\u00a0<\/p>\n<p>And this year, after already spending nearly the <a href=\"https:\/\/nypost.com\/2026\/02\/09\/business\/nyc-private-school-tuition-soars-past-70k-per-year-report\/\" target=\"_blank\" rel=\"noopener nofollow\">equivalent of a year of private school fees<\/a> on the camp experience, she\u2019s devoting an extra bit of budget towards an elite treat for her daughters 13 and 15, and their pals. <\/p>\n<p>After bidding farewell to the comforts of their beautiful abode in Boca Raton, Florida, for the Big Apple this week, Potash will then escort her brood to Westchester, where they\u2019ll join friends\u00a0<a href=\"https:\/\/nypost.com\/2023\/07\/27\/rich-parents-spend-millions-on-private-jets-for-visiting-day-at-summer-camps\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aboard a private plane\u00a0<\/a>headed to camp in Maine. <\/p>\n<p>It\u2019s a first-class treat that Potash, along with a small group of camp parents, decided to gift their girls this year.\u00a0<\/p>\n<p>And while the extravagant excursion isn\u2019t built into the roughly $20,000 per child camp tuition fee, it is one of the many posh perks afforded to the lucky little ones whose folks can afford to send them to swanky sleepaways \u2014 including some with annual dues\u00a0<a href=\"https:\/\/nypost.com\/2020\/06\/16\/parents-are-sending-their-kids-to-150000-luxury-summer-camps\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">exceeding $150,000<\/a>.\u00a0<\/p>\n<p>Rachael Braunschweiger Potash (Center), a lifestyle content creator, is sending her girls off to camp in style, bringing them to NYC to catch a private flight to Maine. Courtesy Rachael Braunschweiger Potash <\/p>\n<p>Potash tells The Post it was always her late husband\u2019s dream that their daughters follow in his footsteps and attend sleepaway camp. Courtesy Rachael Braunschweiger Potash <\/p>\n<p>\u201cMy kids absolutely love going to camp every year,\u201d Potash, a lifestyle influencer, exclusively told The Post. <\/p>\n<p>\u201cMoney comes and goes,\u201d said the mom, \u201cbut if you\u2019re going to spend your money, summer camp is one of the things you spend it on.\u201d<\/p>\n<p>But while a whopping 24.6 million tots, tweens and teens across the US want their kids to experience what the Potash and Weprin children do each summer,\u00a0<a href=\"https:\/\/afterschoolalliance.org\/documents\/AA3PM-2025\/AA3PM-The-Summer-Struggle-for-Everyday-Families-Executive-Summary-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">per a May 2026 study<\/a>, very few can actually afford access to it.\u00a0<\/p>\n<p>Millions of parents wish to send their children to summer camp, but cite high costs as a deterrent.  Budimir Jevtic \u2013 stock.adobe.com<\/p>\n<p>38% of those families cite high costs as a major deterrent, according to the report. <\/p>\n<p>You can\u2019t blame them, as some camps cost as much as $4,500 a week, like the <a href=\"https:\/\/pagesix.com\/2026\/04\/30\/lifestyle\/ai-powered-private-school-reveals-40k-hamptons-summer-camp-offering-omakase-classes-trojan-horse-workshop\/\" rel=\"nofollow noopener\" target=\"_blank\">AI-powered summer day camp<\/a> in the Hamptons that teaches \u201clife building skills\u201d and has wild offerings such as omakase classes and a Trojan-horse workshop \u2014 and likely a super-elite rolodex of campers\u2019 parents.<\/p>\n<p><a href=\"https:\/\/pagesix.com\/2026\/04\/30\/lifestyle\/ai-powered-private-school-reveals-40k-hamptons-summer-camp-offering-omakase-classes-trojan-horse-workshop\/#\" rel=\"nofollow noopener\" target=\"_blank\">Because of these absurdly high costs, only 13% of low- and middle-income children are actually able to attend camp, compared to 45% of those in high\u2013income homes, according to the study.<\/p>\n<p>But for a first-rate, rustic adventure miles away from home \u2014 and a lifelong influential network \u2014 parents like Potash don\u2019t mind spending big.\u00a0<\/p>\n<p>Potash said the hefty expenses of the camp are worth the investment,  Courtesy Rachael Braunschweiger Potash<\/p>\n<p>\u201cI didn\u2019t grow up going to camp but their father, my late husband, did. He always wanted his girls to go,\u201d Potash explained. <\/p>\n<p>\u201cThe kids are actually spending their summer doing things that kids should be doing \u2014 waterskiing, kayaking, swimming, gymnastics, dance, art, making s\u2019mores,\u201d she raved. \u201cPlus, they\u2019re learning how to be empowered, independent young women before going off to college.\u201d<\/p>\n<p>Although Camp Vega enforces a firm uniform policy \u2014 meaning attendees are expected to wear camp-stamped clothing during their stays \u2014 there\u2019s still a status symbol attached to bringing the \u201cright\u201d camping gear and swag with.<\/p>\n<p>Potash\u2019s girls were adamant about loading their <a href=\"https:\/\/www.tiktok.com\/@rachaelpotash\/video\/7646023689464515871?_r=1&amp;_t=ZT-976CgBNnFaI\" target=\"_blank\" rel=\"noopener nofollow\">camping trunks<\/a> with chichi toiletries by Method body wash, and cutesy pajamas from Brandy Melville, Eberjey and Roller Rabbit.\u00a0<\/p>\n<p>Potash\u2019s daughters\u2019 luggage shortly before entrusting it to a specialized shipping service that lugs the loads from their home in Florida to the elite campgrounds in Maine. Courtesy Rachael Braunschweiger Potash <\/p>\n<p>Even though Potash\u2019s girls attend a uniform camp, the teens load up on luxe loot to have at their disposal during their seven-week trip. Courtesy Rachael Braunschweiger Potash<\/p>\n<p>Potash, like many other mothers with sleepaway campers, has patronized Denny\u2019s x Lester\u2019s for their clothing, bunk and equipment needs.  Courtesy Rachael Braunschweiger Potash<\/p>\n<p>After shopping the hottest brands, and transforming her formal dining room into \u201ccamp headquarters,\u201d where they label and pack all their camp gear, Potash pays handsomely for a concierge shipping service to transport the trunks and duffels to the girls\u2019 camp bunks up north.\u00a0<\/p>\n<p>\u201cBut even after the trunks get picked up and they\u2019re gone, we\u2019re still ordering stuff,\u201d she laughed to The Post. \u201cI still have a list of stuff to buy because there\u2019s just never enough time.\u201d<\/p>\n<p>Under major time crunches, newcomers to the upscale sleepaway swing rush to haute camping goods retailer, Denny\u2019s &amp; Lester\u2019s, which sees parents, from New York to Florida, scrambling to secure a one-on-one appointment with in-store experts adept in sleepaway swag.\u00a0<\/p>\n<p>\u201cParents start booking their summer camp appointments in January, and we see folks rushing to get last-minute needs right up until their children leave,\u201c Spencer Klein, a chain owner, told The Post.\u00a0<\/p>\n<p>\u201cWe try to buddy each kid up with best person that would fit the camper\u2019s criteria,\u201d said Klein. \u201cWe offer everything from bedding, pillows and bunk needs to clothing and gear, accessories. We label every item and embroider their trunks with their names.\u201d<\/p>\n<p>\u201cIt\u2019s our busiest time of the year.\u201d<\/p>\n<p>And likely one of the most lucrative times, too.\u00a0<\/p>\n<p>Dani Cohen, a married mom of three sons en route to co-ed sleepaway Camp Walt Whitman in New Hampshire\u2019s White Mountains, annually spends between $1,500 to $3,000 at the store, ensuring her boys \u2014 ages 11, 9 and 7 \u2014 are good to go once they\u2019re gone for the season.\u00a0<\/p>\n<p>The pricey shopping spree is merely the cherry on top of the more than $15,000, per child, camp tuition that the 40-something and husband Jason pay for her kiddos to frolic in the greenery for seven weeks. <\/p>\n<p>\u201cI start booking my camp appointments at Denny\u2019s in November,\u201d Cohen, a special education advocate from New Canaan, Connecticut, explained. \u201cThey take care of everything and all I have to do is pay for it.\u201d<\/p>\n<p>\u201cIt\u2019s minimal sweat until I look at that bill,\u201d she chuckled. \u201cIt\u2019s like sticker shock. They put everything into that box, then ring it up and you\u2019re like, \u2018How did this happen?\u2019\u201d<\/p>\n<p>And the spending doesn\u2019t end once her boys hop on the bus to camp.\u00a0<\/p>\n<p>Almost immediately after their departure, Cohen books flights and hotels, or rents an RV, for her and Jason\u2019s mid-season stay during Visiting Day, a highly anticipated time when families reunite with their campers, showering them with luxe baubles and treats.\u00a0<\/p>\n<p>\u201cWe definitely bring food, goodies and trinkets with us. One kid usually asks for pickles, my niece gets sushi,\u201d said Cohen. \u201cThey get everything from pickles to hacky sacks to the latest new games.\u201d\u00a0<\/p>\n<p>For Weprin, every penny she spent on her girls\u2019 summers was worth it. Yes, for the\u00a0boons of hobnobbing with the upper crust, but also for the lifelong friendships her daughters have established.\u00a0<\/p>\n<p>Weprin tells The Post that the network of business bigwigs and friends her family has gained from camp over the years has made the high cost of sleepaways worth every penny. Elizabeth Weprin<\/p>\n<p>\u201cThese girls have such a strong love for each other. They may not have gone to the same schools or grown up in the same neighborhoods, but they are there for one another no matter what \u2014 birthdays, graduations, the loss of a parent, whatever,\u201d said Weprin.<\/p>\n<p>\u201cAnd that\u2019s the biggest benefit. That love,\u201d the homemaker continued, shrugging off whatever crazy sums of cash she\u2019s ponied up over the years. \u201cThey still can\u2019t get enough of each other.\u201d\u00a0<\/p>\n<p>\t\t\t\t\t\t<script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"For Elizabeth Weprin, the more than six figures she shelled over the course of nearly a decade for&hellip;\n","protected":false},"author":2,"featured_media":277243,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4207,68,232,13083,237,9,24,11,10,63,233,239,11304,63927],"class_list":["post-277242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-children","tag-exclusive","tag-lifestyle","tag-moms","tag-money","tag-new-york","tag-new-york-city","tag-new-york-headlines","tag-new-york-news","tag-nyc","tag-parenting","tag-parenting-advice","tag-summer","tag-summer-camp"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/277242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=277242"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/277242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/277243"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=277242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=277242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=277242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}