{"id":278067,"date":"2026-06-25T17:59:07","date_gmt":"2026-06-25T17:59:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/278067\/"},"modified":"2026-06-25T17:59:07","modified_gmt":"2026-06-25T17:59:07","slug":"jay-z-30th-anniversary-brooklyn-pop-up-is-where-he-filmed-dead-presidents","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/278067\/","title":{"rendered":"Jay-Z 30th Anniversary Brooklyn Pop-Up Is Where He Filmed “Dead Presidents”"},"content":{"rendered":"

Jay-Z<\/a> is going back to where it all started on the inaugural date of his JA\u0178-Z30 pop-up activation<\/a> in New York.<\/p>\n

On Thursday (June 25), the Roc Nation<\/a> founder surprised fans with the first location of the immersive experience: nonprofit arts organization Smack Mellon, located inside of a former boiler house at 92 Plymouth St. in Brooklyn. <\/p>\n

The exterior of the site was featured in the music video for \u201cDead Presidents,\u201d<\/a> the first single on Jay-Z\u2019s debut album Reasonable Doubt<\/a>.<\/p>\n

The Apple Music-sponsored event included merch, decorations, and an exclusive vinyl box set dedicated to Jay-Z\u2019s career retrospective. Also on site was the white 1993 Lexus GS 300 featured in the \u201cDead Presidents\u201d video, which was played on television screens throughout the activation.<\/p>\n

The event, also dubbed \u201996 & Forever, is free to the public and includes a second location in lower Manhattan. A statement from Roc Nation shares that the anniversary celebration will be \u201ca year-long program\u201d that \u201ccommemorates JA\u0178-Z\u2019s body of work as a cultural archive.\u201d<\/p>\n

Along with the pop-ups, the Brooklyn Public Library has reunited with Roc Nation to produce a limited-edition library card<\/a> for Jay-Z\u2019s seminal albums, Reasonable Doubt and The Blueprint. The free commemorative cards are up for grabs on a first-come, first-served basis at all Brooklyn Public Library locations. <\/p>\n

Three years ago, Jay-Z paid homage to his discography in library card form during The Book of Hov<\/a> exhibition.<\/p>\n

The celebration continues next month, when Hov will headline a three-night residency<\/a> at Yankee Stadium<\/a>, with the first two dates dedicated to 30 years of Reasonable Doubt and the 25th anniversary of his sixth album, The Blueprint<\/a>.<\/p>\n

Songs to be performed on the third and final night of the residency, titled \u201cExtra Innings,\u201d have not been announced.<\/p>\n","protected":false},"excerpt":{"rendered":"Jay-Z is going back to where it all started on the inaugural date of his JA\u0178-Z30 pop-up activation…\n","protected":false},"author":2,"featured_media":278068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,9,24,63],"class_list":["post-278067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/278067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=278067"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/278067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/278068"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=278067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=278067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=278067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}