{"id":28128,"date":"2025-11-04T12:37:26","date_gmt":"2025-11-04T12:37:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/28128\/"},"modified":"2025-11-04T12:37:26","modified_gmt":"2025-11-04T12:37:26","slug":"michters-spotlights-the-manhattan-the-spirits-business","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/28128\/","title":{"rendered":"Michter\u2019s spotlights the Manhattan – The Spirits Business"},"content":{"rendered":"

American whiskey brand Michter\u2019s has launched a month-long celebration of the Manhattan in partnership with west London cocktail venues.<\/p>\n

\"\"\"\"The Manhattan cocktail dates back to the late 19th century<\/p>\n

First crafted in the late 19th century, the Manhattan is traditionally made with Bourbon or rye whiskey, sweet red vermouth and bitters, garnished with an optional orange peel or Maraschino cherry.<\/p>\n

With stirred and spirit-forward drinks said to have found a \u2018new lease of life\u2019 among British drinkers in recent years, Michter\u2019s hopes that Manhattan Month will provide the ideal occasion for enthusiasts to explore curated variations of Manhattans across a selection of participating bars in west London.<\/p>\n

\u201cThe Manhattan is a cocktail with timeless appeal, showcasing the richness and complexity of American whiskey while reminding us why the great classics never go out of style,\u201d said Matt Magliocco, executive vice-president at Michter\u2019s Distillery.<\/p>\n

Each venue will offer its own creative twist on the \u2018timeless\u2019 serve, inviting guests to discover fresh interpretations of the cocktail.<\/p>\n

Newly launched Chelsea venue Il Bistrotto will present two drinks for the duration of the month: a Manhattan\u00a0crafted with Michter\u2019s Straight Rye, Chazalettes Vermouth\u00a0di Torino Rosso, Maraska Maraschino; and a Boulevardier, made with Michter\u2019s Straight Rye, Il Bistrotto sweet red vermouth and Il Bistrotto bitter blend.<\/p>\n

Meanwhile, Amaro Bar has added its own twist on the classic Manhattan using Michter\u2019s Bourbon, porcini mushroom distillate, homemade porcini mushroom wine, sweet vermouth, chestnut liqueur, and Angostura bitters. The serve will be available for a week from 12 to 18 November.<\/p>\n

Additionally, from 12 to 18 November, residents and visitors to High Street Kensington will have the opportunity to sample the Michter\u2019s portfolio at Whole Foods.<\/p>\n

Michter\u2019s 2024 Legacy series landed in the UK<\/a> last October.<\/p>\n

Related news<\/p>\n

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