{"id":283227,"date":"2026-07-01T03:58:41","date_gmt":"2026-07-01T03:58:41","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/283227\/"},"modified":"2026-07-01T03:58:41","modified_gmt":"2026-07-01T03:58:41","slug":"fao-schwarz-opens-up-first-new-nyc-location-in-100-years","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/283227\/","title":{"rendered":"FAO Schwarz opens up first new NYC location in 100 years"},"content":{"rendered":"

Many people might know FAO Schwarz from that famous piano scene in \u201cBig.\u201d<\/a> <\/p>\n

The store has remained an iconic spot for decades, as well as a bustling tourist site in New York. And now, there\u2019ll be two FAO Schwarz locations to visit in the Big Apple<\/a>.<\/p>\n

Retail Dive reports<\/a> that FAO Schwarz has teamed up<\/a> with Nordstrom to bring a brand new line of products and a revamped retail experience to customers. <\/p>\n

On top of that, a new FAO Schwarz has opened up its second location in New York within the Nordstrom flagship store. This marks the first time in 100 years a FAO Schwarz has opened brand new doors in the city.<\/p>\n

A Nordstrom press release<\/a> explains that this partnership expands beyond New York\u2019s borders to the greater United States. This entails the aforementioned retail experiences and products, plus collaborations starting this summer.<\/p>\n

\u201cNordstrom is a perfect partner for FAO Schwarz, with its long tradition of beautiful stores, unique and quality products, and its commitment to the best in customer service, said FAO Schwarz Chief Merchandising Officer Dave Niggli.<\/p>\n

\u201cBy bringing our two iconic brands together, we\u2019re creating an engaging experience where shopping becomes playful and full of wonder, while sharing our exclusive products, collaborations, and retail theater through immersive demonstrations and experiences with Nordstrom customers.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"Many people might know FAO Schwarz from that famous piano scene in \u201cBig.\u201d The store has remained an…\n","protected":false},"author":2,"featured_media":283228,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[5462,16619,10141,10142,288,262,659,24545,9433,304,10153,27879,575,57026,660,21628,75,10784,9,24,63,2577,1232,3419,5943,2539,134,136,135,2896,35563,108590,820,4903],"class_list":["post-283227","post","type-post","status-publish","format-standard","has-post-thumbnail","category-staten-island","tag-architecture","tag-brand-name","tag-building-exterior","tag-built-structure","tag-business","tag-city","tag-color-image","tag-customer","tag-day","tag-editorial","tag-entrance","tag-fao-schwarz","tag-fifth-avenue","tag-glass","tag-horizontal","tag-industry","tag-manhattan","tag-men","tag-new-york","tag-new-york-city","tag-nyc","tag-outdoors","tag-people","tag-photography","tag-retail","tag-shopping","tag-staten-island","tag-staten-island-headlines","tag-staten-island-news","tag-store","tag-toy","tag-toy-store","tag-usa","tag-women"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/283227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=283227"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/283227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/283228"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=283227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=283227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=283227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}