While the event was marketed as a family health fair, the goal was to bring important healthcare information to the heads of households by targeting the whole family structure, particularly the women of the family, to help men understand the value of investing in healthcare to improve their lives.<\/p>\n
\u201cWe went through the family route because we promoted family wellness as the key to get the men, and the husbands did come out,\u201d Wendy Dominguez, the outreach manager for Anthem BCBS, told the Bronx Times.<\/p>\n
In addition to targeted community outreach, partnerships and reciprocal relationships are the driving force in Anthem\u2019s mission to educate and inform the public. The health provider hosts between 100 and over 200 events a month to grow its network of organizations that share a similar mission.<\/p>\n
The Mexican Coalition<\/a> and Anthem BCBS have collaborated on outreach and health outcomes in the Bronx and NYC for years. The Coalition was founded<\/a> in 2013, with its offices located right on the corner of 150th Street and Melrose Avenue.\u00a0<\/p>\n Since its founding, its mission has been to develop Latinx communities in NYC at the individual and organizational levels to support their full integration into American society. And its partnership with Anthem BCBS includes supporting local families through health fairs like the Men\u2019s Health Month event, food distribution and other wellness events each year.<\/p>\n \u201cI have two reps on my team that are of Mexican descent, so in observance of men\u2019s health, we thought it would be fitting,\u201d Manisha Franklin, the director of community relations at Anthem Blue Cross Blue Shield, said. <\/p>\n \u201cWe know that in most cases, it\u2019s the woman in the household who makes the health decisions, and certainly that impacts health outcomes when it comes to men. So, it\u2019s really important as a health plan that we understand the dynamics of men\u2019s health, and the importance of getting information, even if we have to use the women of the household as the vehicle to get the message across.\u201d<\/p>\n In addition to health services provided by Anthem and their partners, the Coalition offered community members legal services such as assistance with filling out citizenship applications, the translation of legal documents, family petitions, access to English classes, citizenship exam preparation and more.\u00a0<\/p>\n Other organizations present at the event offered career services, poison control information, addressed NYC\u2019s infant mortality crisis, provided free Narcan training and distributed free clothing, jewelry and meals.<\/p>\n There was also a brief graduation ceremony honoring children who were moving up next semester, face painting activities, traditional Baile Folkl\u00f3rico or Mexican folk dancing performances and recognition of those who had completed their Occupational Safety and Health Administration 30-hour training, who received certificates from Council Member Justin Sanchez<\/a>, who represents District 17.<\/p>\n Anthem BCBS also works with volunteers to assess the needs of nonprofit partners, while the Mexican Coalition encourages community members interested in volunteering to contact the organization through their website.<\/p>\n \u201cWe cannot do this alone, and we rely heavily on our partners,\u201d Franklin said. \u201cStarting today with the Mexican Coalition, we would not be able to host an event of this magnitude without their commitment to partnership.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In collaboration with the Mexican Coalition for the Empowerment of Youth and Families, a nonprofit organization serving the…\n","protected":false},"author":2,"featured_media":283737,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[108830,108831,128,102935,108832,108834,108833,108835,108836,9,24,63,39005,129,131,130],"class_list":["post-283736","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-bronx","tag-anthem-bcbs","tag-anthem-blue-cross-blue-shield","tag-bronx","tag-immaculate-conception-church","tag-mens-health-month","tag-mental-health-empowerment-project","tag-menu2019s-health-month-family-health-fair","tag-mexican-coalition-for-the-empowerment-of-youth-and-families","tag-neumann-hall","tag-new-york","tag-new-york-city","tag-nyc","tag-samaritan-daytop-village","tag-the-bronx","tag-the-bronx-headlines","tag-the-bronx-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/283736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=283736"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/283736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/283737"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=283736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=283736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=283736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/IMG_8867-e1782922118585.jpg\")
There was also a brief graduation ceremony honoring children who were moving up next semester and recognition of those who had completed their Occupational Safety and Health Administration 30-hour training, who received certificates from Council Member Justin Sanchez, who represents District 17. Photo by Karizma Jernigan<\/p>\n