{"id":287460,"date":"2026-07-05T18:48:09","date_gmt":"2026-07-05T18:48:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/287460\/"},"modified":"2026-07-05T18:48:09","modified_gmt":"2026-07-05T18:48:09","slug":"mysterious-nyc-building-up-for-sale-for-first-time-in-10-years","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/287460\/","title":{"rendered":"Mysterious NYC building up for sale for first time in 10 years"},"content":{"rendered":"<p>Manhattan\u2019s one-time most mysterious building is up for sale for the first time in more than a decade.<\/p>\n<p>RFR developer Aby Rosen, who bought <a href=\"https:\/\/nypost.com\/2025\/10\/19\/business\/190-bowery-set-to-land-long-term-office-tenant\/\" rel=\"nofollow noopener\" target=\"_blank\">spooky 190 Bowery<\/a> in a private, off-market deal for $55 million from photographer Jay Maisel in 2015, tapped Avison Young\u2019s James Nelson to offer the six-story property with 33,000 square feet of office space. The office floors and ground-floor retail are now 100% leased.<\/p>\n<p>Maisel and his family lived mostly alone in the\u00a0former Germania Bank building at the Spring Street corner that went up in 1898. Its ghostly appearance led many \u2014 even real estate brokers \u2014 to believe it was empty.<\/p>\n<p><img style=\"aspect-ratio:1.25030525;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"39893405\" width=\"738\" height=\"590\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/190-bowery-new-york-new-133180914.jpg\" alt=\"The 190 Bowery building, a large corner building with a green roof, in New York, New York.\" class=\"wp-image-39893405\"  \/>The office floors and ground-floor retail at 190 Bowery are now 100% leased. Courtesy of RFR<\/p>\n<p>Rosen modernized its systems and\u00a0restored most of its Beaux Arts facade while keeping lower-floor graffiti as an homage to the neighborhood\u2019s gritty past.<\/p>\n<p>No one would discuss how much 190 Bowery might fetch. But given that it was vacant when Rosen bought it, and its\u00a0office floors\u00a0are now fully leased to \u201cworkplace experience\u201d firm Industrious at a $95 per square foot asking rent, it\u2019s reasonable to expect a much higher price than the $55 million Rosen paid for it.<\/p>\n<p><img style=\"aspect-ratio:0.66699219;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"39893406\" width=\"394\" height=\"590\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/rfr-holdings-leadership-aby-rosen-133180925.jpg\" alt=\"Aby Rosen, principal of RFR Holdings, smiling and leaning on two large art books.\" class=\"wp-image-39893406\"  \/>RFR developer Aby Rosen paid $55 million for 190 Bowery in 2015.  Beowulf Sheehan<\/p>\n<p>Rosen said 190 Bowery \u201cis one of New York\u2019s great landmarks. We\u2019ve restored it with enormous respect for its history and architecture. Now, for the first time, we\u2019re inviting someone else to write its next chapter.\u201d<\/p>\n<p>Nelson previously repped Rosen\u2019s 281 Park Ave. South, which is now in contract to sell for $2,000 per square foot \u2014 one of several properties his RFR \u00a0has unloaded in the past few years.\u00a0RFR\u2019s current Manhattan holdings include the Seagram Building at 375 Park Ave., 477 Madison Ave. and 15 State St.<\/p>\n","protected":false},"excerpt":{"rendered":"Manhattan\u2019s one-time most mysterious building is up for sale for the first time in more than a decade.&hellip;\n","protected":false},"author":2,"featured_media":287461,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[7834,288,358,75,84,83,9,24,63,3273,1491,3274,109932],"class_list":["post-287460","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-aby-rosen","tag-business","tag-lower-east-side","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc","tag-office-buildings","tag-real-estate","tag-realty-check","tag-rfr-holdings"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/287460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=287460"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/287460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/287461"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=287460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=287460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=287460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}