{"id":288231,"date":"2026-07-06T17:02:18","date_gmt":"2026-07-06T17:02:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/288231\/"},"modified":"2026-07-06T17:02:18","modified_gmt":"2026-07-06T17:02:18","slug":"tribeca-citizen-sneak-peek-ludico-tribeca","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/288231\/","title":{"rendered":"Tribeca Citizen | Sneak Peek: Ludico Tribeca"},"content":{"rendered":"<p><a href=\"https:\/\/tribecacitizen.com\/wp-content\/uploads\/2026\/07\/Ludico-1.jpg\" data-slb-active=\"1\" data-slb-asset=\"355487170\" data-slb-internal=\"0\" data-slb-group=\"202699\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-202775 size-large\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/Ludico-1-420x315.jpg\" alt=\"\" width=\"420\" height=\"315\"   \/><\/a><\/p>\n<p>The owners of <a href=\"https:\/\/tribecacitizen.com\/2025\/05\/28\/catching-up-with-new-kids-beef-bar\/\" target=\"_blank\" rel=\"noopener nofollow\">Beefbar<\/a> are developing an original restaurant for the former Sarabeth\u2019s space at 339 Greenwich and Jay, after first launching plans for a franchise out of Milan. The new restaurant, called <a href=\"https:\/\/www.instagram.com\/ludico_tribeca\/\" target=\"_blank\" rel=\"noopener nofollow\">Ludico Tribeca<\/a>, will be an Italian restaurant helmed by chef <a href=\"https:\/\/www.instagram.com\/chefnelsong\/\" target=\"_blank\" rel=\"noopener nofollow\">Nelson Gonzalez<\/a>. They offered first bites at Taste of Tribeca.<\/p>\n<p>Mahween Rahman and her sons Aqib and Tareef were nice enough to give me a tour \u2014 even with the space under construction. (These pictures are from May 20, so they are much farther along now. And where did those six weeks go?) Longtime Tribecan David Rockwell designed it to have 150 total seats in the front on Greenwich. The plan removes the bar that was once part of Sarabeth\u2019s front room and instead builds out an even longer one in the back room that exits on Jay.<\/p>\n<p><a href=\"https:\/\/tribecacitizen.com\/wp-content\/uploads\/2026\/07\/Ludico-4.jpg\" data-slb-active=\"1\" data-slb-asset=\"959893515\" data-slb-internal=\"0\" data-slb-group=\"202699\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-202778\" class=\"wp-image-202778 size-large\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/Ludico-4-420x315.jpg\" alt=\"\" width=\"420\" height=\"315\"   \/><\/a><\/p>\n<p id=\"caption-attachment-202778\" class=\"wp-caption-text\">Main dining room on Greenwich<\/p>\n<p>They have kept the vaulted ceilings in that old Bazzini building, and created what they are calling the wine room in the passage between the two spaces. There will also be a private dining room in the interior space, which has an old-school skylight.<\/p>\n<p>They are planning a monumental art work for the north wall in the front room and the space will have art from local galleries Andrew Kreps and Nino Mier throughout.<\/p>\n<p><a href=\"https:\/\/tribecacitizen.com\/wp-content\/uploads\/2026\/07\/Ludico-2.jpg\" data-slb-active=\"1\" data-slb-asset=\"1950764211\" data-slb-internal=\"0\" data-slb-group=\"202699\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-202776\" class=\"wp-image-202776 size-large\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/Ludico-2-420x322.jpg\" alt=\"\" width=\"420\" height=\"322\"   \/><\/a><\/p>\n<p id=\"caption-attachment-202776\" class=\"wp-caption-text\">Bar area on Jay<\/p>\n<p>The concept is Italian, but it is not beholden to it. \u201cIt will be through the lens of a New York family,\u201d Mahween said. \u201cIt won\u2019t be a typical red sauce joint.\u201d<\/p>\n<p>\u201cAs we were running Beefbar as a franchise, a lot of the feedback was we want something more local \u2014 more new and fresh,\u201d she added.<\/p>\n<p>They plan to stock 3000 bottles, so people can come in and explore something new \u2014 \u201cnot just country club wines,\u201d Tareef said. That was something the family missed in the city \u2014 not just a cellar, but a place with some atmosphere to enjoy the wine as well. The wine room, they said, will be like a little jewel box.<\/p>\n<p><a href=\"https:\/\/tribecacitizen.com\/wp-content\/uploads\/2026\/07\/Ludico-3.jpg\" data-slb-active=\"1\" data-slb-asset=\"899659834\" data-slb-internal=\"0\" data-slb-group=\"202699\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-202777\" class=\"wp-image-202777 size-large\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/Ludico-3-420x315.jpg\" alt=\"\" width=\"420\" height=\"315\"   \/><\/a><\/p>\n<p id=\"caption-attachment-202777\" class=\"wp-caption-text\">The wine room<\/p>\n<p>The opening is about three months away \u2014 maybe not long after Labor Day, they are hoping \u2014 the equipment is all in (the kitchen is in the basement) and everything is in place. There are plans for lunch and outdoor dining as well as options for parties in the back room.<\/p>\n<p>And when this settles down they want to expand to other spots, including launching an izikaya, or Japanese pub somewhere in the neighborhood.<\/p>\n<p>\u201cIt\u2019s been exciting to put our own concept together,\u201d Mahween said. \u201cWith a franchise you have to listen to people who don\u2019t live here. They don\u2019t know the appetites or the rhythms of this city.\u201d<\/p>\n<p>\t\t\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The owners of Beefbar are developing an original restaurant for the former Sarabeth\u2019s space at 339 Greenwich and&hellip;\n","protected":false},"author":2,"featured_media":288232,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,9,24,63],"class_list":["post-288231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/288231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=288231"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/288231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/288232"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=288231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=288231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=288231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}