![\"Macy\u2019s](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/BKX-Exterior-Rendering.jpg\" "\\"Macy\u2019s")
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After shuttering last year<\/a> and a brief stint as a light installation<\/a>, Macy\u2019s former Downtown Brooklyn flagship will become a massive five-floor \u201cexperiential destination.\u201d United American Land on Monday unveiled plans for BKX, a 440,000-square-foot retail hub at 422 Fulton Street. The project, the largest block of retail space available in New York City, could accommodate \u201cflagship retail, immersive entertainment, food halls, destination dining, wellness concepts, cultural programming, and large-format branded experiences,\u201d according to the developers.<\/p>\n After closing in January 2025, Macy\u2019s transformed into an interactive light installation that pulsed along with the sounds of Fulton Street. The exhibition ran through March of that year and featured street sounds, including music, conversations, traffic, pigeons, crosswalk signals, and subway noise, which controlled the light patterns.<\/p>\n More than a year later, the building is set to welcome shoppers once again, this time as a large-scale experiential destination. The project team, which also includes The Jackson Group and Dreamscape Retail & Entertainment, describes BKX as one of the city\u2019s \u201clargest and most ambitious retail developments.\u201d<\/p>\n \u201cWhen we acquired this property, we saw an opportunity to reimagine one of New York\u2019s most iconic sites for the next generation,\u201d Albert Laboz, principal of United American Land, said.<\/p>\n \u201cRather than pursuing a traditional retail redevelopment, we\u2019re creating a destination that reflects how people want to spend time today\u2014bringing together entertainment, dining, retail and community under one roof.\u201d<\/p>\n BKX will be designed to accommodate flagship retailers, entertainment venues, immersive attractions, food and beverage concepts, and emerging brands seeking a high-profile urban location. Potential uses include multi-level anchor spaces and curated specialty retail, giving brands flexibility to create customized flagship locations.<\/p>\n Dreamscape is working with experiential design firm iCrave to design BKX\u2019s central atrium, a shared gathering space intended to serve as the centerpiece of the destination.<\/p>\n Dreamscape is behind projects including Pier 17 at the South Street Seaport, the Rio Las Vegas hotel and casino, and Nashville\u2019s Arcade shopping complex, according to Curbed<\/a>. iCrave has worked on projects including Las Vegas\u2019 Sphere, TSX Broadway in Times Square, and Mercado Little Spain<\/a> in Hudson Yards.<\/p>\n \u201cBKX represents a once-in-a-generation opportunity to create a first-of-its-kind urban entertainment destination,\u201d Joshua Strauss, president of Retail & Entertainment at Dreamscape, said. <\/p>\n \u201cConsumers today are looking for more than a traditional shopping experience. They\u2019re excited by places that blend retail, entertainment, dining, culture and community, and BKX has been envisioned to meet that demand under one roof, at a scale that simply doesn\u2019t exist elsewhere in New York.\u201d<\/p>\n Located above one of the city\u2019s busiest transit hubs, BKX will have direct access to 11 subway lines and the Long Island Rail Road. Thousands of commuters and visitors pass through the area on a daily basis. Leasing is currently underway.<\/p>\n RELATED:<\/p>\n \n Get Insider Updates with Our Newsletter! <\/p>\n","protected":false},"excerpt":{"rendered":"After shuttering last year and a brief stint as a light installation, Macy\u2019s former Downtown Brooklyn flagship will…\n","protected":false},"author":2,"featured_media":291432,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,9,24,63],"class_list":["post-291431","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/291431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=291431"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/291431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/291432"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=291431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=291431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=291431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/Macys-In-Every-Transition-A-Pattern-1-1040x693.jpg\"){kind=spacer}
The light installation at the former Macy\u2019s Downtown Brooklyn flagship. Credit: Downtown Brooklyn Partnership<\/p>\n