{"id":296547,"date":"2026-07-15T13:38:09","date_gmt":"2026-07-15T13:38:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/296547\/"},"modified":"2026-07-15T13:38:09","modified_gmt":"2026-07-15T13:38:09","slug":"chabad-launches-born-to-be-a-yid-billboard-campaign-in-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/296547\/","title":{"rendered":"Chabad launches ‘Born to Be a Yid’ billboard campaign in NYC"},"content":{"rendered":"

Chabad<\/a> has launched a new billboard campaign, titled “Born To Be A Yid,” aiming to confront Jew-hatred with Jewish confidence and joy.<\/p>\n

At the heart of the new campaign is a message by the late Rabbi Lord Jonathan Sacks<\/a>: “Non-Jews respect Jews who respect Judaism.” This insight, which Sacks credited to the Rebbe, Rabbi Menachem M. Schneerson, argues that the most powerful response to Jew-hatred is not to engage with the haters, but to invest in strengthening Jewish identity and Jewish life itself.<\/p>\n

Chabad-Lubavitch’s new campaign puts this idea into practice.<\/p>\n

Now displayed on billboards at high-traffic locations across New York City<\/a> are two images: the first is of a Jewish couple under the chuppah, with the groom stomping on a glass; and the second is of two Jewish children in yarmulkes and tzitzit, playing and laughing together.<\/p>\n

Both images feature the words Born To Be A Yid above, with Chabad.org\/JewishAndProud below.<\/p>\n

The campaign was directed by Chabad spokesman Rabbi Motti Seligson of the Chabad-Lubavitch Media Center and Chabad.org.<\/p>\n

“The public knows all too well about the challenges we face,\u201d Seligson said. \u201cWe wanted to go in a different direction, one that is confidence-inducing and joyful. No one needs another billboard telling them how scared they should be. What we need is something that puts a smile on someone’s face and has them walking a little taller.”<\/p>\n

The hope is to expand to other areas of the US. “We already have billboards reserved in Florida,<\/a> and we’re looking for more partners who would like to bring this campaign to other cities across America,” said Seligson.<\/p>\n

Seligson also spoke of the use of the Yiddish word \u201cYid\u201d, which he said was an intentional means of “speaking privately to fellow Jews.”<\/p>\n

“We are happy for others to listen in. And when they do, they see Jews who are proud of themselves, and that earns respect.”<\/p>\n

“Don’t organize Jewish life around the haters. Build something so joyful, so strong, that the hate doesn’t matter anymore. And it’s how you fight darkness, with light.”<\/p>\n","protected":false},"excerpt":{"rendered":"Chabad has launched a new billboard campaign, titled “Born To Be A Yid,” aiming to confront Jew-hatred with…\n","protected":false},"author":2,"featured_media":296548,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[36296,112950,9,24,55,54,56,820],"class_list":["post-296547","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-chabad","tag-jewish-life","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-usa"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/296547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=296547"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/296547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/296548"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=296547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=296547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=296547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}