![\"weverse_3-335109076\"](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/0x0.png\")
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BTS THE CITY ARIRANG – NEW YORK<\/p>\n
BIGHIT MUSIC <\/p>\n
New York, here BTS comes!<\/p>\n
After the success of THE CITY Activations in Seoul<\/a>, Las Vegas<\/a>, Busan<\/a>, and London<\/a>, BTS are coming to the Big Apple with \u2018BTS THE CITY ARIRANG – New York\u2019 to celebrate their upcoming New York concert dates at MetLife Stadium on August 1 and 2. <\/p>\n From July 24 through August 3, the citywide project is set to transform New York City into an immersive extension of the concert experience, where BTS fans, known as ARMY, can experience BTS\u2019s music, storytelling, and artistry beyond the concert. <\/p>\n There will be LOTS of attractions and experiences for fans to enjoy across the city. Fans can visit \u201cARMY MADANG\u201d (communal yard for ARMY) at the Korean Cultural Center, New York, and at Grand Central Terminal. THE CITY banners will be on display, pointing at locations to customize your ARMY BOMB lightstick and T-shirts, view iconic stage outfits from the \u2018LOVE YOURSELF: SPEAK YOURSELF\u2019 Wembley concerts, and enjoy activations from their partners\/sponsors, including Samsung Galaxy, TIRTIR, TOUS les JOURS, Photoism, and more.<\/p>\n There will be a BTS THE CITY ARIRANG NEW YORK POP-UP store with exclusive merchandise. Appointments for the pop-up will available at a later time. <\/p>\n A visitor takes a picture of BTS photos displayed at a BTS pop-up store at Shinsegae Department Store’s The Heritage in Seoul on March 20, 2026. K-pop megastars BTS released a new album on March 20, billed as reflecting the maturing boy band’s Korean roots and identity, as buzz built ahead of their open-air comeback concert in the heart of Seoul. (Photo by Jung Yeon-je \/ AFP via Getty Images)<\/p>\n AFP via Getty Images<\/p>\n Like the previous THE CITY events, there will be landmark activations, exhibitions, community events, and collaborations with local businesses. There will be a stamp rally connected to your BTS Weverse Fan Club QR Code, with stamps located at various spots throughout the city, including the concert venue, Bank of Hope, Arte Museum New York, and more. Several local businesses have fun BTS-inspired meals and deals, including Black Tap Craft Burgers & Beer, KIM\u2019S KIMBAP, and more. There will also be some fun fan events, including a Rendom Dance Play with I LOVE DANCE company, and a collaboration with 33 HOTEL by SONO Calm on IP-based amenities and food and beverage deals. <\/p>\n The previous THE CITY hosts saw an increase in their local economy, in addition to the ticket sales. BTS THE CITY – Las Vegas generated an estimated $340 million in economic impact<\/a> for its two-week experience, significantly surpassing its 2022 event. Beyond the financial figures, THE CITY events also boosted Korean culture, especially in London<\/a>, as HYBE, the corporation behind the global superstars, worked closely with the Korean Cultural Centre UK and the British Museum. <\/p>\n BTS THE CITY ARIRANG \u2013 New York is set to continue this success through its various experiences and projects. <\/p>\n Check it out below: <\/p>\n BTS THE CITY ARIRANG – NEW YORK<\/p>\n BIGHIT MUSIC BTS THE CONCERTBTS WORLD TOUR “ARIRANG” IN EAST RUTHERFORD – Stamp Rally<\/p>\n Date: August 1 (Sat) & August 2 (Sun), 2026 ET LANDMARKGrand Central Terminal Takeover<\/p>\n Date: July 30 (Thu) \u2013 August 3 (Mon), 2026 IN-PERSON EVENTSARMY ‘MADANG\u2019 @ KCCNY: CUSTOMIZE YOUR LIGHT STICK<\/p>\n Date: August 1 (Sat) \u2013 August 3 (Mon), 2026 | 11:00 AM \u2013 7:00 PM ET Programs:<\/p>\n CUSTOMIZE YOUR LIGHT STICKKEEP YOUR LOVE SONG<\/p>\n How to Participate: Reservation required. – Link soon!<\/p>\n ARMY ‘MADANG\u2019 @ Grand Central Terminal: CUSTOMIZE YOUR T-SHIRT – Stamp Rally<\/p>\n Date: July 30 (Thu) \u2013 August 3 (Mon), 2026 | 10:00 AM \u2013 11:00 PM ET| Programs:<\/p>\n CUSTOMIZE YOUR T-SHIRTExhibition of stage outfits from BTS\u2019 LOVE YOURSELF: SPEAK YOURSELF Wembley concerts<\/p>\n How to Participate: Reservation required. – Link soon!<\/p>\n Samsung Galaxy Experience Booth in ARMY ‘MADANG\u2019 – Stamp Rally<\/p>\n Date: August 1 (Sat) \u2013 August 3 (Mon), 2026 | 11:00 AM \u2013 7:00 PM ET How to Participate:<\/p>\n Visit the Samsung Galaxy Experience Booth and receive a limited-edition BTS THE CITY NEW YORK exclusive gift after completing the experience.Create your own custom sticker at Galaxy’s Creative Studio and instantly print your favorite moments captured on Galaxy devices.TIRTIR CONCERT PROOF BAR in ARMY ‘MADANG\u2019 – Stamp Rally<\/p>\n Date: August 1 (Sat) \u2013 August 3 (Mon), 2026 | 11:00 AM \u2013 7:00 PM ET Participation Details: To be announced.<\/p>\n TOUS les JOURS in ARMY \u2018MADANG\u2019<\/p>\n Date: August 1 (Sat) \u2013 August 3 (Mon), 2026 | 11:00 AM \u2013 7:00 PM ET Experience: Visit the TOUS les JOURS booth and enjoy TOUS les JOURS’ signature bakery offerings.<\/p>\n Photoism in ARMY \u2018MADANG\u2019<\/p>\n Date: August 1 (Sat) \u2013 August 3 (Mon), 2026 | 11:00 AM \u2013 7:00 PM ET Arte Museum New York – Stamp Rally<\/p>\n Date: July 24 (Fri) \u2013 August 14 (Fri), 2026 | 10:00 AM \u2013 9:00 PM ET Admission: Museum ticket required. Bank of Hope – Stamp Rally<\/p>\n Date: July 27 (Mon) \u2013 July 31 (Fri), 2026 | 10:00 AM \u2013 4:00 PM ET Programs:<\/p>\n Visit the branch to receive limited-edition BTS THE CITY ARIRANG promotional merchandise (while supplies last) and enjoy a commemorative photo zone and special activities.Stamp Rally Donation Campaign: For every Stamp Rally check-in at the Manhattan branch, Bank of Hope will donate USD $1 through its Hope Delivered program to support financial literacy education.Photoism<\/p>\n Date: July 24 (Fri) \u2013 August 3 (Mon), 2026 | 10:00 AM \u2013 9:00 PM ET<\/p>\n Located at KPOP NARA<\/p>\n 1237 Broadway, New York, NY 1000128 W 32nd St., New York, NY 10001FAN EXPERIENCESRandom Play Dance with I LOVE DANCE – Stamp Rally<\/p>\n Date: July 31 (Fri), 2026 SHOPPINGBTS POP-UP: ARIRANG IN NEW YORK<\/p>\n Details: A separate announcement to be made at a later date<\/p>\n STAY<\/p>\n 33 HOTEL by SONO Calm Reservations: Please book directly through the hotel. (Reservation link to be announced.) Guests can also enjoy an exclusive F&B collaboration. (Reservation link to be announced.)<\/p>\n FOOD & BEVERAGE COLLABORATIONSTOUS les JOURS Bakery & Caf\u00e9<\/p>\n Date: July 25 (Sat) \u2013 July 31 (Fri), 2026 Madison Square Park \u2013 24 E 23rd St., New York – Stamp RallyUnion \u2013 39-02 Union St., FlushingAmerican Dream \u2013 1 American Dream Way, East Rutherford, NJDUMBO \u2013 107 York St., BrooklynEvent schedules vary by location and will be announced separately.Black Tap Craft Burgers & Beer<\/p>\n Date: July 24 (Fri) \u2013 August 3 (Mon), 2026<\/p>\n Locations:<\/p>\n 45 W 35th St., New York529 Broome St., New YorkKIM\u2019S KIMBAP<\/p>\n Date: July 24 (Fri) \u2013 August 3 (Mon), 2026
Venue: MetLife Stadium<\/p>\n
Venue: Main Concourse, Grand Central Terminal<\/p>\n
Venue: Korean Cultural Center New York (KCCNY)
122 E 32nd St, New York, NY 10016<\/p>\n
Venue: Vanderbilt Hall, Grand Central Terminal
89 E 42nd St, New York, NY 10017 <\/p>\n
Venue: Korean Cultural Center New York (KCCNY)
122 E 32nd St, New York, NY 10016<\/p>\n
Venue: Korean Cultural Center New York (KCCNY)
122 E 32nd St, New York, NY 10016<\/p>\n
Venue: Korean Cultural Center New York (KCCNY)
122 E 32nd St, New York, NY 10016<\/p>\n
Venue: Korean Cultural Center New York (KCCNY)
122 E 32nd St, New York, NY 10016<\/p>\n
Venue: Arte Museum New York
61 Chelsea Piers, New York, NY 10011 <\/p>\n
Stamp Rally participation is available without museum admission.<\/p>\n
Venue: Bank of Hope Manhattan Branch
16 W. 32nd St., New York, NY 10001<\/p>\n
Contact: @ilovedancenyc
Detailed program information will be announced at a later date.<\/p>\n
Date: July 24 (Fri) \u2013 August 9 (Sun), 2026
Address: 33 Peck Slip, New York, NY 10038
Contact: +1-212-766-6600 | sales@33hotel.com<\/p>\n
Locations:<\/p>\n
Address: 496 6th Ave., New York, NY 10011
Contact: Official social media channels<\/p>\n