{"id":297802,"date":"2026-07-16T16:58:14","date_gmt":"2026-07-16T16:58:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/297802\/"},"modified":"2026-07-16T16:58:14","modified_gmt":"2026-07-16T16:58:14","slug":"mamdani-is-now-targeting-deceptive-ai-made-apartment-listings","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/297802\/","title":{"rendered":"Mamdani Is Now Targeting Deceptive AI-Made Apartment Listings"},"content":{"rendered":"<p>Beware the AI in-unit washer\/dryer.<\/p>\n<p>New York Mayor Zohran Mamdani announced a slew of new tenant-protection proposals on Thursday, the result of his &#8220;<a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/zohran-mamdani-rental-ripoff-hearing-bad-landlords-rent-freeze-2026-3\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Rental Ripoff Hearings<\/a>&#8221; earlier this year. The plans included solutions for black mold, fire concerns \u2014 and a growing AI problem.<\/p>\n<p>New York will now require real estate agents and listing sites to disclose the use of AI or digitally altered images and video in &#8220;misleading rental listings,&#8221; Mamdani announced. &#8220;You shouldn&#8217;t have to worry whether the apartment you are viewing online is real.&#8221;<\/p>\n<p>Then, Mamdani took a crack at one of New York&#8217;s leading <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/job-diary-street-easy-stop-apartment-rental-scammers-in-nyc-2021-5\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">apartment listing sites<\/a>: &#8220;It&#8217;s called StreetEasy, not StreetHard.&#8221;<\/p>\n<p>The &#8220;Rental Ripoff Report&#8221; \u2014 a 68-page dossier of the hearing&#8217;s findings and outcomes \u2014\u00a0includes more details of the mayor&#8217;s AI proposal.<\/p>\n<p>New York&#8217;s Department of Consumer and Worker Protection will work with Zillow <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/job-diary-street-easy-stop-apartment-rental-scammers-in-nyc-2021-5\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">and StreetEasy<\/a> to enforce the &#8220;clear and conspicuous disclosure&#8221; rule after it goes into effect, the report says.<\/p>\n<p>&#8220;We agree with Mayor Mamdani that finding a new rental in NYC should be easy, and that&#8217;s why finding an apartment on StreetEasy is\u2026 easy,&#8221; a StreetEasy spokesperson wrote to Business Insider. &#8220;We look forward to continuing our work with the Mamdani administration, as well as state and federal officials, to ensure it stays that way. &#8220;<\/p>\n<p>The spokesperson said the company expects listings to accurately represent a home, &#8220;whether AI is involved or not,&#8221; and asked users to report listings they believed to be misleading.<\/p>\n<p>It&#8217;s not clear when the AI proposal will take effect. The report says the initiatives will all be implemented within the next three years, but the launches will be staggered.<\/p>\n<p>Realtors told Business Insider in March that the <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/home-listing-ai-photos-housefishing-agents-buyers-2026-3\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">AI misrepresentation problem<\/a> was growing. They called it &#8220;housefishing.&#8221; California also now requires AI disclosures in real estate listings.<\/p>\n<p>Rental reforms were a key promise of Mamdani&#8217;s mayoral campaign. He promised to <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/mamdani-nyc-rent-freeze-explained-who-qualifies-when-starts-2026-6\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">freeze the rent<\/a> for stabilized apartments, for example. For eligible tenants, that freeze will become a reality in October.<\/p>\n<p>Mamdani&#8217;s Thursday proposals also included universal inspection of heat complaints and easy rescheduling of inspections. &#8220;New Yorkers have been able to schedule food deliveries and the time they pick up their clothes at the dry cleaner for years,&#8221; he said.<\/p>\n<p>Mamdani said that the three biggest concerns the city hears about are pests, mold, and <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/new-york-public-housing-elevator-breakdowns-people-with-disabilities-2019-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">broken elevators<\/a>. The mayor has plans for all three.<\/p>\n<p>&#8220;No longer will landlords be allowed to slap a new coat of paint over a wall of black mold and pretend that the issue is fixed,&#8221; Mamdani said, to applause from the gathered crowd in New York&#8217;s Tenement Museum.<\/p>\n<p>New York also plans to legally recognize tenant unions, Mamdani said.<\/p>\n<p>Mamdani announced a proposal to digitize the process for cataloging landlord penalties, something he said would help spot repeat offenders \u2014 and support the landlords who &#8220;operate with integrity.&#8221;<\/p>\n<p>This is a key balance for Mamdani: punishing &#8220;bad landlords&#8221; without harming the good ones. Cea Weaver, director of the <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/why-its-so-expensive-to-raise-kids-nyc-mamdani-affordability-2026-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Mayor&#8217;s Office to Protect Tenants<\/a>, made that priority clear at the &#8220;Rental Ripoff Hearings.&#8221;<\/p>\n<p>&#8220;We know that not every landlord is a bad landlord,&#8221; Weaver said, &#8220;but we want to be able to find the ones that are.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Beware the AI in-unit washer\/dryer. New York Mayor Zohran Mamdani announced a slew of new tenant-protection proposals on&hellip;\n","protected":false},"author":2,"featured_media":297803,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[3250,113292,113290,11524,113289,1533,16363,1445,1092,9,24,55,54,56,113291,42602,44108,26325,3442],"class_list":["post-297802","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-ai","tag-ai-problem","tag-ai-proposal","tag-apartment","tag-black-mold","tag-business-insider","tag-landlord","tag-mamdani","tag-mayor","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-rental-listing","tag-rental-ripoff-hearings","tag-streeteasy","tag-thursday","tag-year"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/297802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=297802"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/297802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/297803"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=297802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=297802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=297802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}