{"id":299104,"date":"2026-07-17T23:21:19","date_gmt":"2026-07-17T23:21:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/299104\/"},"modified":"2026-07-17T23:21:19","modified_gmt":"2026-07-17T23:21:19","slug":"justin-biebers-skylrk-takes-over-new-york-city-with-pop-up-shops","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/299104\/","title":{"rendered":"Justin Bieber’s Skylrk Takes Over New York City With Pop-Up Shops"},"content":{"rendered":"

\n\tAhead of his highly anticipated FIFA World Cup<\/a> halftime performance on Sunday, Justin Bieber<\/a> took over New York City with two immersive pop-ups for his design-led fashion<\/a> and consumer technology brand Skylrk.<\/p>\n

\n\tOn Thursday, Skylrk opened a pop-up shop in New York City at 60 Tenth Avenue, running through Sunday. The brand noted lines started forming on Wednesday night and were wrapped around the block throughout the first two opening days. Inside the space, the immersive environment featured sculptural fixtures with interactive shopping<\/a> vignettes alongside LED screen-filled walls and a large geodesic-inspired dome installation.<\/p>\n

\t\t\t\t\t\t\"Skylrk's<\/p>\n

\t\t\t\t\tSkylrk\u2019s New York City pop-up shop.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Skylrk<\/p>\n

\n\tThe temporary space, powered by Cash App, is the brand\u2019s third physical retail appearance, and first in New York City, following a November event in Tokyo and Bieber\u2019s Skylrk Oasis during Coachella in Indio, Calif., earlier this year. The brand noted the Coachella activation brought in $15 million in sales over the two weekends, taking over another company\u2019s previous record of $1.5 million.<\/p>\n

\t\t\t\t\t\t\"Skylrk's<\/p>\n

\t\t\t\t\tSkylrk\u2019s New York City pop-up shop.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Skylrk<\/p>\n

\n\tThe New York pop-up featured a mix of new and previously sold-out apparel, accessories and shoes priced $40 to $250, including new iterations of viral plaid boxers, which the artist wore during his Grammy\u2019s performance. Additional highlights included cargo jeans, on-trend shield sunglasses, fluorescent beanies, \u201cJuice\u201d portable phone chargers (for $40), sneakers and rubber slides, and exclusive New York City pop-up graphic T-shirts. Guests, many of whom were clad in Bieber merchandise, were also treated to custom Blank Street matcha beverages.<\/p>\n

\n\tThe shop also served as the first location where consumers could engage with Bieber\u2019s recently introduced Skylrk Audio line, with a limited amount of his vibrant, portable Domo speakers available for purchase for $99. The company noted the speakers, available in playful colorways of bright green or cotton candy baby blue and pink, can play 15 hours of music per charge and can link up to additional Domo speakers for \u201cparty mode.\u201d<\/p>\n

\n\tIn addition, Skylrk teamed with Target for a one-day retail takeover on Friday at the mass retailer\u2019s SoHo store on Broadway. The Skylrk\u00a0Audio at Target SoHo event gave guests the opportunity to experience Skylrk Audio, a new expansion of Bieber\u2019s apparel and accessories line, featuring the portable Domo speaker as well as home speakers, headphones and audio accessories.<\/p>\n","protected":false},"excerpt":{"rendered":"Ahead of his highly anticipated FIFA World Cup halftime performance on Sunday, Justin Bieber took over New York…\n","protected":false},"author":2,"featured_media":299105,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1242,33182,9,24,55,54,56,2539,14771],"class_list":["post-299104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-fashion","tag-justin-bieber","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-shopping","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/299104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=299104"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/299104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/299105"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=299104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=299104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=299104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}