A New York hospitality veteran\u2019s dream project \u2014 and a $7 million investment \u2014 nearly died along with Hulk Hogan.<\/p>\n
But Page Six hears the late Hulkster\u2019s son, Nick Hogan, has stepped into the ring to make sure fans gets to experience his father\u2019s final vision.<\/p>\n
Rich Rosen, a longtime New York nightlife veteran, told Page Six in June 2025 that he was overwhelmed with joy and disbelief when Hogan agreed to partner with him on Slam, a massive three-story sports bar directly across from Madison Square Garden \u2014 the Hulkster\u2019s spiritual home and the place where he cemented his legend.<\/p>\n
Hulk Hogan and Nick Hogan at their bar, \u201cSlam Sports Bar,\u201d across the street from Madison Square Garden. Instagram\/@hulkhogansslamsportsbar<\/p>\n
We reported at the time that Rosen bought a ticket to an autograph signing to make an audacious pitch to the superstar.<\/p>\n
\u201cI basically waited five hours on line to get two seconds with Hulk Hogan,\u201d Rosen told us. \u201cI came with an 8-by-11 glossy picture of Madison Square Garden, and in the picture is our [storefront].\u201d He said he told Hogan, \u201cThat\u2019s my [storefront], that\u2019s the Garden and you\u2019re my new partner.\u201d<\/p>\n
But just as the multimillion-dollar launch was getting ready to rumble, tragedy struck: Hogan died of a heart attack that July at 71. Fans and investors were left wondering whether Slam would ever make it out of its corner for Round 1.<\/p>\n
\u201cWhen I got the news, I was devastated,\u201d Rosen told Page Six a year later.<\/p>\n
But Slam wasn\u2019t ready to tap out.<\/p>\n
Page Six hears the late Hulkster\u2019s son, Nick Hogan, has stepped into the ring to make sure fans get to experience his father\u2019s final vision. BrosNYC \/ BACKGRID<\/p>\n
Former WWE wrestler Hulk Hogan dances during a campaign rally for Republican presidential nominee, former U.S. President Donald Trump, at Madison Square Garden on Oct. 27, 2024 in New York City. Getty Images<\/p>\n
Nick has stepped up to fulfill his father\u2019s vision. \u201cIt wasn\u2019t even a question,\u201d Hulk\u2019s kid told Page Six this week. \u201cThis was always happening. If anything, it has a greater purpose now than ever.\u201d<\/p>\n
After Hogan\u2019s passing, Rosen appointed Nick vice president of American Sports Bar Entertainment, making him the public face of the brand.<\/p>\n
A weeklong grand opening is planned for later this year, with Rosen and Nick promising a celebration worthy of the WWE legend.<\/p>\n","protected":false},"excerpt":{"rendered":"A New York hospitality veteran\u2019s dream project \u2014 and a $7 million investment \u2014 nearly died along with…\n","protected":false},"author":2,"featured_media":300487,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[27528,191,98414,9,24,114034,56,63,65,64,23021],"class_list":["post-300486","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-celebrity-estates","tag-celebrity-news","tag-hulk-hogan","tag-new-york","tag-new-york-city","tag-nick-hogan","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-wwe"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/300486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=300486"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/300486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/300487"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=300486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=300486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=300486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}