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Photo by Maurice Burbridge<\/p>\nAfter over 30 years with their current location on Paulding Avenue, meat wholesaler and retailer Giordano\u2019s Big G is in the process of transitioning to a bigger location only a few blocks away.<\/p>\n
The new location is at 1852 Bronxdale Avenue \u2013 across the street from a CTown Supermarket and only a few blocks from Pine Restaurant. Carl Giordano, owner and founder, prefers how the new location is in a residential area with significant passerby driving through the area and has multiple food businesses near each other.<\/p>\n
\u201cIn my expertise, the more food on the same block, the more business everybody will do. A lot of people have an attitude. \u2018Why do you open up across from a supermarket?\u2019 I said, \u2018I\u2019m not a supermarket, and I\u2019m gonna help them do more business\u2019,\u201d Giordano said.\u00a0<\/p>\n
He expects to sell to the supermarket, and that both businesses will share customers, as well as working together to limit the traffic caused by delivery vehicles parking in the area. Illegal parking is one of his biggest concerns; delivery drivers have a tendency to double park, making it so that drivers may have to drive into incoming traffic to pass, or even preventing passage entirely.<\/p>\n
\u201cIn the morning, there\u2019s usually plenty of parking. I had to get rid of a lot of illegal cars. I\u2019m calling 311 every day. because they were parking here like it was their parking lot,\u201d Giordano said.<\/p>\n
Photo by Maurice Burbridge<\/p>\n
About 3200 square feet, the new location will have one main entrance but be divided into two halves: one retail side for smaller orders, and one wholesale side for businesses. The floor plan, completed with Architecture by Anna, includes two wholesale refrigerators over 320 square feet each, two unisex toilets, as well as multiple offices and storage areas.<\/p>\n
Nearly 50 years ago, Giordano opened his first location on Tremont Avenue, after previously selling cold cuts out of his car trunk.\n<\/p>\n
\u201cThere were 12 butcher shops there, laughing when I took it, \u2019cause I took this old pork store that was doing no business. None\u2026 They were laughing at me. \u2018Oh, what does he think he\u2019s gonna do here? He won\u2019t do anything,\u2019\u201d Giordano recalled.<\/p>\n
Eventually, as his business grew, many of the older shops closed. As Giordano says, \u201cIf you don\u2019t change with the times, you\u2019re out of business.\u201d<\/p>\n
\u201cIf I\u2019m not using it, I don\u2019t plan on leaving it there. I\u2019m gonna salvage it or put it in a dumpster. I\u2019m not afraid of competition, I love competition, but I\u2019m not gonna give them anything for nothing the way I\u2019ve been treated,\u201d Giordano said.<\/p>\n
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Photo by Maurice Burbridge<\/p>\n
Giordano says he signed the contract for the new location around August last year with plans to open this February.\u00a0<\/p>\n
The current plan is to open the new location by September of this year, though Giordano is in talks with a lawyer to maintain the ability to work out of their current location until December if necessary.<\/p>\n
Giordano has been very active in leading the construction and legal processes of changing locations, which has required multiple permits. Once the new location finally opens, he plans to reduce his own tasks and delegate more specific responsibilities to his current employees that transition to the new location, as well as potential new part time hires\u2014 his form of retirement.<\/p>\n
\u201cI\u2019m born and raised in the Bronx. I always worked in the Bronx, so I don\u2019t want to leave the Bronx. I live all the way up in Yorktown, but my business will always be here till I die,\u201d Giordano said.<\/p>\n
Maurice Burbridge is an intern at the Bronx Times. He can be reached at mburbridge@schnepsmedia.com. For more coverage, subscribe to our newsletter<\/a> and follow us on Twitter<\/a>, Facebook<\/a> and Instagram<\/a>!<\/p>\n