{"id":303843,"date":"2026-07-23T16:17:09","date_gmt":"2026-07-23T16:17:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/303843\/"},"modified":"2026-07-23T16:17:09","modified_gmt":"2026-07-23T16:17:09","slug":"youre-invited-to-climate-week-nyc-navigating-the-new-rules-on-environmental-marketing-perspectives-from-the-u-s-and-the-e-u-jeff-greenbaum","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/303843\/","title":{"rendered":"You’re Invited to Climate Week NYC: “Navigating the New Rules on Environmental Marketing: Perspectives from the U.S. and the E.U.”, Jeff Greenbaum"},"content":{"rendered":"

During Climate Week NYC, the International Advertising Association<\/a> and the Global Advertising Lawyers Alliance<\/a> are co-sponsoring, \u201cNavigating the New Rules on Environmental Marketing: \u00a0Perspectives from the U.S. and the E.U.\u201d \u00a0<\/p>\n

The rules governing environmental marketing are evolving rapidly around the world. \u00a0With new state laws being passed in the United States, and the Empowering Consumers for the Green Transition Directive going into effect in the European Union in September, and with litigation around the world that is changing how we think about environmental marketing claims, there’s a great deal that marketers need to consider before promoting the environmental benefits of their products. \u00a0This program will be bring you up-to-date on the most important developments in the United States and in the European Union.\u00a0<\/p>\n

We’re very pleased to have the head of the National Advertising Division, Phyllis Marcus, kick off the program with insights into how self-regulation is leading the charge in thinking about environmental marketing. \u00a0We’re also very pleased to have two lawyers from the E.U. joining us in New York to bring us the latest thinking from the E.U.<\/p>\n

The program will take place on Tuesday, September 22, 2026, from 9:00 a.m. to 11:30 a.m., at Frankfurt Kurnit<\/a>‘s offices at 28 Liberty Street in Manhattan. \u00a0<\/p>\n

Here’s the agenda:<\/p>\n

9:00 a.m. \u2013 Registration and breakfast<\/p>\n

9:30 a.m. \u2013 View from the National Advertising Division<\/p>\n

Phyllis Marcus, Vice President, National Advertising Division, BBB National Programs<\/p>\n

10:00 a.m. – Developments in the United States<\/p>\n

Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit, Global Secretary, International Advertising Association, and Immediate Past President, Global Advertising Lawyers Alliance<\/p>\n

10:30 a.m. \u2013 Developments in the European Union<\/p>\n

Jacek Myszko, Partner, Soltysinki Kawecki & Szlezak, and GALA Member, Poland<\/p>\n

Soren Petzcker, Partner, Heuking, and GALA Member, Germany<\/p>\n

11:00 a.m. – Putting it All Together<\/p>\n

Peri Fluger, General Counsel, Ruder Finn<\/p>\n

Jordyn Milewski, Counsel, Frankfurt Kurnit<\/p>\n

Jacek Myszko, Partner, Soltysinki Kawecki & Szlezak, and GALA Member, Poland<\/p>\n

Soren Petzcker, Partner, Heuking, and GALA Member, Germany<\/p>\n

La Toya Sutton, Director of Legal (Marketing and Communications), The Clorox Company<\/p>\n

11:30 a.m. – Wrap-Up<\/p>\n

***<\/p>\n

For more information, and to register, click here<\/a>. \u00a0We hope you’ll join us!<\/p>\n","protected":false},"excerpt":{"rendered":"During Climate Week NYC, the International Advertising Association and the Global Advertising Lawyers Alliance are co-sponsoring, \u201cNavigating the…\n","protected":false},"author":2,"featured_media":303844,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[82295,115178,27535,115179,9,56,63,65,64],"class_list":["post-303843","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-advertising-law-updates","tag-environmental-marketing","tag-european-union","tag-national-advertising-division","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/303843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=303843"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/303843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/303844"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=303843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=303843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=303843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}