{"id":304502,"date":"2026-07-24T04:34:16","date_gmt":"2026-07-24T04:34:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/304502\/"},"modified":"2026-07-24T04:34:16","modified_gmt":"2026-07-24T04:34:16","slug":"midtowns-10-bryant-park-tower-is-back-on-the-market-for-more-than-800m-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/304502\/","title":{"rendered":"Midtown\u2019s 10 Bryant Park Tower Is Back on the Market for More Than $800M \u2013 Commercial Observer"},"content":{"rendered":"<p>An 865,000-square-foot tower along Bryant Park is looking for a new owner.\u00a0<\/p>\n<p>The office tower at 10 Bryant Park, also known as HSBC Tower, is seeking more than $800 million, sources familiar with the plans told <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-07-23\/nyc-s-former-hsbc-tower-seeks-more-than-800-million-in-sale?srnd=phx-finance-real-estate-markets\">Bloomberg<\/a>. <a href=\"https:\/\/commercialobserver.com\/company\/newmark\/\" title=\"Newmark\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Newmark<\/a>\u2019s prolific deal-making team, made up of Adam Spies, Adam Doneger and Avery Silverstein, has been tapped to represent the landlord, Tel Aviv-based <a href=\"https:\/\/commercialobserver.com\/company\/property-building-corporation\/\" title=\"Property &amp; Building Corporation\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Property &amp; Building Corporation<\/a> (PBC). Newmark\u2019s Spies declined to comment on the reported plan.\u00a0<\/p>\n<p>SEE ALSO: <a href=\"https:\/\/commercialobserver.com\/2026\/07\/todd-rosenbergs-pebb-capital-miami-south-beach-uno\/\" rel=\"nofollow noopener\" target=\"_blank\">Todd Rosenberg\u2019s Pebb Capital Buys South Beach Office Building<\/a><\/p>\n<p>Innovo Property Group previously attempted to <a href=\"https:\/\/commercialobserver.com\/2021\/12\/innovo-property-group-hsbc-tower-452-fifth-avenue-855m\/\" rel=\"nofollow noopener\" target=\"_blank\">purchase 10 Bryant Park for $855 million<\/a> in 2021, but the deal <a href=\"https:\/\/commercialobserver.com\/2022\/05\/innovos-deal-to-purchase-hsbc-tower-for-855m-at-risk\/\" rel=\"nofollow noopener\" target=\"_blank\">faced roadblocks in 2022<\/a>.\u00a0<\/p>\n<p>The 30-story tower, located at 452 Fifth Avenue on the southwest corner of West 40th Street, resides in an especially in-demand Midtown market. <a href=\"https:\/\/commercialobserver.com\/company\/amazon\/\" title=\"Amazon\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a> inked <a href=\"https:\/\/commercialobserver.com\/2025\/04\/amazon-lease-10-bryant-park\/\" rel=\"nofollow noopener\" target=\"_blank\">a massive 330,000-square-foot deal<\/a> there in April of last year, two months before gym brand <a href=\"https:\/\/commercialobserver.com\/company\/life-time\/\" title=\"Life Time\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Life Time<\/a> leased space for <a href=\"https:\/\/commercialobserver.com\/2025\/06\/life-time-lease-pbc-10-bryant-park\/\" rel=\"nofollow noopener\" target=\"_blank\">a 52,000-square-foot fitness club<\/a> across four floors.<\/p>\n<p>Just this past May, PBC secured a $165 per square foot deal with law firm <a href=\"https:\/\/commercialobserver.com\/company\/baker-mckenzie\/\" title=\"Baker McKenzie\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Baker McKenzie<\/a> to <a href=\"https:\/\/commercialobserver.com\/2026\/05\/baker-mckenzie-lease-expansion-pbc-10-bryant-park\/\" rel=\"nofollow noopener\" target=\"_blank\">expand its offices<\/a> there to 121,833 square feet.\u00a0<\/p>\n<p>The circa-1980s tower was recently renovated, according to reports, and features a new lobby.\u00a0<\/p>\n<p>PBC, a subsidiary of <a href=\"https:\/\/commercialobserver.com\/company\/discount-investment-corporation\/\" title=\"Discount Investment Corporation\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Discount Investment Corporation<\/a>, is one of Israel\u2019s largest real estate companies. The landlord acquired 10 Bryant Park in 2010 for $330 million. The seller, HSBC Bank USA, continued to lease offices there, but <a href=\"https:\/\/commercialobserver.com\/2022\/05\/hsbc-bank-signs-for-265k-sf-for-new-hq-at-the-spiral-in-hudson-yards\/\" rel=\"nofollow noopener\" target=\"_blank\">relocated in 2022<\/a> to Tishman Speyer\u2019s the Spiral in Hudson Yards.\u00a0<\/p>\n<p>PBC and Discount Investment Corporation could not be immediately reached for comment.<\/p>\n<p>Emily Davis can be reached at <a href=\"https:\/\/commercialobserver.com\/2026\/07\/10-bryant-park-sale-800m\/mailto:edavis@commercialobserver.com\" rel=\"nofollow noopener\" target=\"_blank\">edavis@commercialobserver.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"An 865,000-square-foot tower along Bryant Park is looking for a new owner.\u00a0 The office tower at 10 Bryant&hellip;\n","protected":false},"author":2,"featured_media":304503,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[34698,34701,10909,10910,28548,115380,2664,9,24,63,122,124,123],"class_list":["post-304502","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-10-bryant-park","tag-452-fifth-avenue","tag-adam-doneger","tag-adam-spies","tag-avery-silverstein","tag-hsbc-tower-channel","tag-investments-sales","tag-new-york","tag-new-york-city","tag-nyc","tag-queens","tag-queens-headlines","tag-queens-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/304502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=304502"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/304502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/304503"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=304502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=304502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=304502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}