{"id":305393,"date":"2026-07-25T09:15:34","date_gmt":"2026-07-25T09:15:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/305393\/"},"modified":"2026-07-25T09:15:34","modified_gmt":"2026-07-25T09:15:34","slug":"mamdani-ms-rachel-built-brands-on-war-and-business-is-booming","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/305393\/","title":{"rendered":"Mamdani, Ms. Rachel built brands on war \u2014 and business is booming"},"content":{"rendered":"<p>Zohran Mamdani posted a short video this week to admit that, despite his best wishes, he lacks the authority to arrest Benjamin Netanyahu when the Israeli prime minister visits New York in the fall to attend the United Nations\u2019 General Assembly.<\/p>\n<p>Go ahead: Pour yourself a strong cup of coffee, sink into a comfortable chair and <a href=\"https:\/\/nypost.com\/2026\/07\/21\/us-news\/zohran-mamdani-backs-off-says-he-wont-arrest-benjamin-netanyahu-in-nyc-but-still-blasts-him-as-a-war-crimnal\/\" rel=\"nofollow noopener\" target=\"_blank\">watch the mayor\u2019s missive<\/a>.<\/p>\n<p>Because few documents give us a more coherent or compelling peek into the mind of the man who now governs America\u2019s largest city.<\/p>\n<p>Leaning over a desk as big as his ego, the mayor wasted no time before getting to the point.<\/p>\n<p>\u201cBenjamin Netanyahu,\u201d he thundered, looking less like a serious elected official and more like an actor auditioning for the role of an assistant district attorney on \u201cLaw &amp; Order,\u201d \u201cis a war criminal.\u201d<\/p>\n<p>Why bother with saying so when there\u2019s nothing the mayor can do about it?<\/p>\n<p><img style=\"aspect-ratio:1.50146628;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"40075072\" width=\"886\" height=\"590\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/mamdani-ms-rachel.jpg\" alt=\"An image collage containing 1 images, Image 1 shows Educator and YouTuber Ms. Rachel engaging with children alongside New York City Mayor Zohran Mamdani\" class=\"wp-image-40075072\"  \/>Preening about war and suffering, while making no real effort to help bring about a resolution, is paying off big for very-online leftists like childrens\u2019 YouTuber Ms. Rachel and NYC Mayor Zohran Mamdani.<\/p>\n<p>And, more poignantly, why should the mayor of a large and demanding American city spend so much time and city resources fretting about a conflict unfurling thousands of miles away?<\/p>\n<p>The answer to both questions is the same, and it\u2019s one that\u2019s probably obvious to any 12-year-old with an iPhone: He\u2019s doing it for the clicks.<\/p>\n<p>Sure, the mayor is genuinely no fan of the Jews; he and his wife have been <a href=\"https:\/\/nypost.com\/2026\/04\/15\/us-news\/nyc-first-lady-rama-duwaji-apologizes-for-past-harmful-social-media-content\/\" rel=\"nofollow noopener\" target=\"_blank\">obsessively demonizing the Jewish state<\/a> for years while cheering on those meek humanitarians over at Hamas.<\/p>\n<p>But, as Tuesday\u2019s video makes all too clear, the mayor\u2019s own biases are a sideshow, not the main attraction.<\/p>\n<p>At heart, he\u2019s a theater kid starved for attention \u2014 and he knows that nothing gets his base more riled up than squawking about death, war and suffering: the video received 2.3 million views the day Mamdani posted it on YouTube.<\/p>\n<p>It\u2019s politics as imagined by a narcissistic, solipsistic, dim millennial whose privileged upbringing featured so little by way of real-world experience that he felt compelled to find purpose elsewhere.<\/p>\n<p>And he found it, like all too many members of his screen-addled generation, in the cheap and meaningless validation that comes with chasing clicks and likes online.<\/p>\n<p>He is hardly alone in this scam.<\/p>\n<p>The mayor\u2019s bestie, the online toddler influencer known as Ms. Rachel, recently <a href=\"https:\/\/nypost.com\/2026\/01\/22\/us-news\/ms-rachel-accused-of-blaming-the-jews-for-scandal-that-saw-her-like-antisemitic-comment\/\" id=\"smartlink-q733wvn1\" rel=\"nofollow noopener\" target=\"_blank\">took a sharp turn into politics<\/a>, posting less about the ABCs and more about \u201cPalestine\u201d \u2014 and amassing a fortune along the way.<\/p>\n<p>The numbers tell the story.<\/p>\n<p>In 2023, before Hamas\u2019 marauders <a href=\"https:\/\/nypost.com\/2026\/07\/02\/world-news\/israel-marks-1000-days-since-oct-7-hamas-massacre-that-killed-over-1200-people\/\" id=\"smartlink-auirfnso\" rel=\"nofollow noopener\" target=\"_blank\">crossed into Israel to behead babies<\/a>, rape teenage girls and kidnap hundreds of innocent civilians, Ms. Rachel enjoyed a sizable but solid audience of about 5 million viewers.<\/p>\n<p>Once she started <a href=\"https:\/\/nypost.com\/2026\/01\/21\/media\/kids-youtube-star-ms-rachel-apologizes-for-liking-antisemitic-comment-she-was-just-tapping-and-tried-to-delete\/\" id=\"smartlink-gd6agge7\" rel=\"nofollow noopener\" target=\"_blank\">posting and speaking incessantly about Gaza<\/a> \u2014 offering only grudging empathy, at best, to the Israeli children slaughtered in their beds or held hostage in dark tunnels by vile terrorists \u2014 her numbers zoomed: As of this year, her channel boasts more than 20 million subscribers.<\/p>\n<p>Because preening about war while showing no real interest in its causes and making no real effort to help bring about a resolution is one heck of a business model.<\/p>\n<p>Mamdani, the drama club\u2019s alpha dog, was paying attention.<\/p>\n<p>He\u2019s realized that if a dimwitted kids\u2019 entertainer with a YouTube channel can turn \u201ccaring about Gaza\u201d into a multimillion-dollar empire, and if a petty provocateur like Hasan Piker can use it to <a href=\"https:\/\/nypost.com\/2026\/04\/13\/media\/young-dem-staffers-fume-over-partys-embrace-of-hasan-piker\/\" id=\"smartlink-10vypti1\" rel=\"nofollow noopener\" target=\"_blank\">brand himself as the Democrat Party\u2019s new kingmaker<\/a>, then a clever and ambitious cad with no moral scruples can catapult the same sentiment into a stellar political career.<\/p>\n<p>And that\u2019s the real tragedy of Mamdani\u2019s latest video.<\/p>\n<p>It proves, as if more proof was needed, that the mayor doesn\u2019t really care about New York, or about Gaza, or about solving any real-world issue.<\/p>\n<p>He cares about turning death and suffering into Internet attention for his own fun, fame and fortune.<\/p>\n<p>And we New Yorkers are, tragically, the captive audience to his puerile theatrics.<\/p>\n<p>Liel Leibovitz is editor at large for Tablet and senior fellow at the Hudson Institute.<\/p>\n","protected":false},"excerpt":{"rendered":"Zohran Mamdani posted a short video this week to admit that, despite his best wishes, he lacks 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