{"id":306845,"date":"2026-07-27T18:22:11","date_gmt":"2026-07-27T18:22:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/306845\/"},"modified":"2026-07-27T18:22:11","modified_gmt":"2026-07-27T18:22:11","slug":"after-60-years-this-iconic-part-of-the-worlds-largest-department-store-is-currently-being-taken-down","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/306845\/","title":{"rendered":"After 60+ years, this iconic part of the world&#8217;s largest department store is currently being taken down"},"content":{"rendered":"<p>\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/07\/New-Project-2026-07-27T124544.288-1024x683.jpg\" class=\"wp-block-post-featured-image\" alt=\"After 60+ years, this iconic part of the world\u2019s largest department store is currently being taken down\" width=\"1024\" height=\"683\"\/><\/p>\n<p class=\"wp-block-paragraph\">Many New Yorkers don\u2019t realize that one of the city\u2019s most iconic landmarks isn\u2019t just a department store\u2014it\u2019s the largest department store in the world.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Stretching across an entire city block in the heart of Herald Square, Macy\u2019s flagship has been a defining part of the Manhattan skyline since it opened in 1902, welcoming generations of shoppers beneath its famous \u201cThe World\u2019s Largest Store\u201d sign.<\/p>\n<p class=\"wp-block-paragraph\">For more than six decades, another unmistakable piece of that skyline has been impossible to miss: the giant illuminated red-and-white shopping bag billboard perched above the store\u2019s Broadway corner.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The four-story sign has been a Herald Square staple since 1963, when Macy\u2019s secured the advertising rights to a small five-story holdout building at the corner of Broadway and West 34th Street.\u00a0 <\/p>\n<p class=\"wp-block-paragraph\">And although the department store never owned the building itself, the bag quickly became one of Midtown\u2019s most recognizable landmarks, serving as a familiar backdrop for generations of New Yorkers and visitors passing through one of the city\u2019s busiest intersections.<\/p>\n<p>The end of an era<\/p>\n<p class=\"wp-block-paragraph\">But after standing watch over one of the city\u2019s busiest intersections for as long as many citygoers can remember, the beloved billboard is about to disappear.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">In June, Macy\u2019s confirmed the iconic shopping bag display would be removed as part of a major modernization project, marking the end of an era for one of the city\u2019s most recognizable retail landmarks.<\/p>\n<p class=\"wp-block-paragraph\">While original construction for the removal began last month, New Yorkers in the area noticed even more progress was being made on the project this weekend. Nearly a full side of the handbag has been removed.<\/p>\n<p class=\"wp-block-paragraph\">Though Macy\u2019s has said a modernized replacement is on the way, it\u2019s hard not to feel a little nostalgic watching such a recognizable part of Herald Square fade into history.<\/p>\n<p class=\"wp-block-paragraph\">But as one chapter closes and another begins, New Yorkers can at least take comfort in knowing that while the city\u2019s skyline is always evolving, the memories attached to its most beloved landmarks have a way of sticking around.<\/p>\n","protected":false},"excerpt":{"rendered":"Many New Yorkers don\u2019t realize that one of the city\u2019s most iconic landmarks isn\u2019t just a department store\u2014it\u2019s&hellip;\n","protected":false},"author":2,"featured_media":306846,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9,56,63,65,64],"class_list":["post-306845","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/306845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=306845"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/306845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/306846"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=306845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=306845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=306845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}