![\"Chrome](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/chromeflwrs-20253.jpg\")
\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/p>\n
Customers and neighbors celebrate the launch of Chrome Flwrs, Greenpoint\u2019s newest legal cannabis dispensary.<\/p>\n
Photo by Aaron Ghitelman<\/p>\n
Greenpoint<\/a> has a new spot to unwind \u2014 and it\u2019s as local as it gets. Chrome Flwrs<\/a>, the neighborhood\u2019s newest legal cannabis dispensary, opened its doors last week, blending community roots with a deep respect for New York\u2019s growing cannabis industry.<\/p>\n The shop officially opened Oct. 29 with a grand opening. Owner and CEO Greg Van Roten \u2014 not to be confused with the New York Giant of the same name \u2014 called the launch a powerful milestone.\n<\/p>\n \u201cI got my license at the end of 2022, and the process has been grueling, but we definitely pulled through,\u201d Van Roten told Brooklyn Paper. \u201cThere was pushback because of the stigma still around cannabis. But at the end of the day, it was such a welcoming opening from the community.\u201d<\/p>\n Van Roten, 48, was born in Brooklyn and has spent more than three decades in business. He also owns a pizza shop in Bed-Stuy, another neighborhood staple. To him, both ventures are about the same thing: serving the community.<\/p>\n \u201cIn New York, you think bagels, pizza, Italian food \u2014 and a lot of people think cannabis,\u201d he said with a laugh. \u201cPizza is sustainable in one aspect, but both of them are community things. Your local pizza place, your local cannabis store \u2014 you go where you feel comfortable and where the products are good. The community is what keeps you going.\u201d<\/p>\n That commitment to the neighborhood is reflected in every detail of Chrome Flwrs. Located on the corner of Nassau Avenue and Humboldt Street, the space is designed to feel approachable \u2014 modern yet warm, with a layout that encourages conversation.<\/p>\n \u201cOpening a dispensary wasn\u2019t really just a business move; it was personal,\u201d Van Roten said. \u201cThis neighborhood has its own rhythm and soul, and we wanted to build something that truly belongs here. The space definitely reflects that. It\u2019s beautiful, intentional and local. We want to show that cannabis dispensaries can raise the bar. We\u2019re rooted in the community, and we run it with integrity. We built what Greenpoint deserves.\u201d<\/p>\n Van Roten is no stranger to the challenges of breaking down cannabis stigma, but he believes education, not just commerce, is key to change.\n<\/p>\n \u201cI don\u2019t think my past businesses helped me fight the stigma,\u201d he said. \u201cIt\u2019s just something that\u2019s been there, and people think in their own ways. But the knowledge that we can give back to the community and some of the people who are misinformed has definitely been changing perspectives.\u201d<\/p>\n That education happens one conversation at a time. Van Roten said even when people disagree about cannabis use, respectful dialogue can help bridge misunderstandings.<\/p>\n \u201cYou can have a conversation where you both don\u2019t agree on certain things, but you still get through it,\u201d he said.\n<\/p>\n Every product sold at Chrome Flwrs, from flower to edibles to tinctures, is grown and manufactured in New York State, something Van Roten takes pride in.\n<\/p>\n \u201cA lot of people think that we could bring in product from everywhere, but being part of this whole big community, it\u2019s awesome. Being able to represent New York and show what the growers and manufacturers can really do \u2014 it\u2019s safer, it\u2019s tested, and I\u2019m really proud to represent them.\u201d<\/p>\n Van Roten\u2019s local-first philosophy isn\u2019t just about state pride, it\u2019s about safety and quality. Legal cannabis in New York undergoes rigorous testing to ensure purity and potency, in contrast to unregulated street products.<\/p>\n \u201cThis has so many more benefits,\u201d he said. \u201cIt\u2019s a great collaboration to be able to retail products that the community can really trust.\u201d Though Chrome Flwrs is in its first week of operation, Van Roten already has big hopes for the future. He envisions expanding the shop\u2019s reach and continuing to serve both recreational and medicinal users.<\/p>\n \u201cMy vision is positive,\u201d he said. \u201cWe\u2019ll be providing more services to more people who need them because there is a medicinal use to this as well. You\u2019d be surprised how many elderly come in with ailments that cannabis provides relief for \u2014 PTSD, glaucoma, back pains and more.\u201d<\/p>\n Beyond products, Van Roten hopes Chrome Flwrs becomes a social space: a place to learn, talk and connect. He encouraged people to \u201cjust come in, hang out and say hi \u2014 we\u2019re here!\u201d\n<\/p>\n \u201cI just want to be the best provider I can be, with knowledge, products and a welcoming space,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"Customers and neighbors celebrate the launch of Chrome Flwrs, Greenpoint\u2019s newest legal cannabis dispensary. Photo by Aaron Ghitelman…\n","protected":false},"author":2,"featured_media":30938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,18863,6456,100,99,18864,18865,18866,18867,18868,9,4534,24,370,63],"class_list":["post-30937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-cannabis","tag-brooklyn-community","tag-brooklyn-headlines","tag-brooklyn-news","tag-chrome-flwrs","tag-greenpoint-dispensary","tag-greenpoint-news","tag-greg-van-roten","tag-local-business","tag-new-york","tag-new-york-cannabis","tag-new-york-city","tag-newsletter","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/30937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=30937"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/30937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/30938"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=30937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=30937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=30937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Chrome](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/chromeflwrs-20252.jpg\")
Chrome Flwrs, a new cannabis dispensary in Greenpoint, Brooklyn, opened its doors Oct. 29.Photo by Aaron Ghitelman<\/p>\n![\"Chrome](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/chromeflwrs-20245.jpg\")
A native Brooklynite, Van Roten hopes Chrome Flwrs will become a staple in Greenpoint.Photo courtesy of Aaron Ghitelman<\/p>\n
\n![\"Chrome](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/Image-11-5-25-at-3.49-PM.jpeg\")
All products at Chrome Flwrs are sourced and manufactured in New York, something incredibly important to Van Roten.Photo courtesy of Aaron Ghitelman\n<\/p>\n