The combat fitness franchise is bringing its new stand-alone Brazilian Jiu-Jitsu concept to New York City through a partnership with Jiu Livre<\/p>\n
UFC Gym is officially putting its latest franchise concept into action.<\/p>\n
The combat fitness brand will open its first UFC Gym Jiu-Jitsu studio <\/a>on August 8 in Manhattan, giving the company a flagship location for its newly launched Brazilian Jiu-Jitsu-focused model.<\/p>\n Located at 383 Fifth Avenue, the studio will operate in partnership with Jiu Livre, an established New York academy. The location will combine UFC Gym\u2019s brand, programming and franchise infrastructure with Jiu Livre\u2019s coaches and local community.<\/p>\n The opening follows UFC Gym\u2019s recent unveiling of the stand-alone concept, which gives franchisees a more specialized \u2014 and potentially more accessible \u2014 way to enter the combat sports market. Unlike a traditional UFC Gym, the smaller-format model is centered on Brazilian Jiu-Jitsu rather than a broad mix of fitness and MMA offerings.<\/p>\n \u201cBringing UFC Gym Jiu-Jitsu to life in New York City is an important step in how we expand the brand,\u201d UFC Gym CEO Adam Sedlack said. \u201cWe\u2019re meeting the demand for high-quality Brazilian Jiu-Jitsu instruction in one of the most passionate and engaged Jiu-Jitsu communities in the world.\u201d<\/p>\n Sedlack added that the Jiu Livre partnership allows UFC Gym to combine \u201cauthentic and trusted local experience\u201d with the company\u2019s global resources and operational structure.<\/p>\n The new studio represents UFC Gym\u2019s push to capture growing interest in Brazilian Jiu-Jitsu while expanding beyond its conventional gym model.<\/p>\n